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AWS 101 - A Walk through the AWS Cloud:
Introduction to Cloud Computing with AWS

© Amazon.com, Inc. and its affiliates. All rights reserved.
How did Amazon…
About Amazon Web
Services

Deep experience in building and
operating global web scale
systems

?
…get into cloud computing?
Consumer Business

Tens of millions of
active customer
accounts

Eight countries:
US, UK, Germany,
Japan, France, Canada,
China, Italy

Seller
Business

IT Infrastructure
Business

Sell on Amazon
websites

Cloud computing
infrastructure for
hosting web-scale
solutions

Use Amazon
technology for your
own retail website
Leverage Amazon’s
massive fulfillment
center network

Hundreds of
thousands of
registered customers
in over 190 countries
Perspectives on Scaling: Compute

• $5.2B e-commerce company

Every day (on average), AWS

• 7,800 employees

adds server capacity equivalent

• A whole lot of servers!

to that entire $5.2B enterprise
Learning about Cloud Computing with AWS

What is Cloud Computing and its benefits?

Who is using AWS and what are they using it for?

What are AWS’s products and how do I use them to run my workloads?
What is Cloud Computing?
Why are companies
adopting cloud computing?
1. Pay For Infrastructure as you Need it, Not Up Front

On-Premises
$0 to get started
Pay as you go
2. Lower Total Cost of IT

38
P R I C E
REDUCTIONS

Scale allows us to constantly
reduce our costs

We are comfortable running a high
volume, low margin business

We pass the savings along to
our customers in the form of
low prices
2. Lower Total Cost of IT

We pass the savings on to our
customers in the form of low prices
3. You Don’t Need to Guess Capacity
AWS
Actual demand
Actual demand
Customer
Dissatisfaction

Self
Hosting
Waste

Predicted Demand

Rigid

Elastic
4. Increase Innovation: Experiment Fast with Low Cost and Low Risk

On-Premises

$ Millions

Nearly $0
Experiment Infrequently

Experiment Often

Failure is expensive

Fail quickly at a low cost

Less Innovation

More Innovation
5. Get Rid of Undifferentiated Heavy Lifting

We take care of it…
Data Centers
Power
Cooling
Cabling
Networking

Racks
Servers
Storage
Labor

So you don’t have to …
Buy and install new hardware
Setup and configure new software
build or upgrade data centers
The 70-30 Rule
30%

70%
Managing All of the
“Undifferentiated Heavy Lifting”

On-Premise
Infrastructure

Your
Business

AWS
Cloud-Based
Infrastructure

More Time to Focus on
Your Business & Innovation

70%

Configuring
Your Cloud
Assets

30%
6. Go Global in Minutes
On a global footprint
Region
US-WEST (N. California)

EU-WEST (Ireland)
GOV CLOUD

ASIA PAC (Tokyo)

US-EAST (Virginia)

US-WEST (Oregon)

ASIA PAC (Singapore)
SOUTH AMERICA (Sao Paulo)

ASIA PAC (Sydney)
On a global footprint
Availability Zone
On a global footprint
Edge Locations
London(2)
Seattle

New York (2)

South Bend
Newark

Amsterdam
Stockholm

Dublin

Palo Alto

Tokyo
Seoul

San Jose

Frankfurt(2)
Paris(2)
Ashburn(2)

Los Angeles (2)

Milan

Osaka

Jacksonville
Hong Kong

Dallas(2)
St.Louis

India (2)

Miami

Singapore(2)

Sao Paulo

Sydney
At the end of a web service
ec2-run-instances ami-b232d0db
--instance-count 3
--availability-zone eu-west-1a
--instance-type m1.small

ec2-run-instances ami-b232d0db
--instance-count 5
--availability-zone eu-west-1c
--instance-type m1.medium
At the end of a web service
ec2-authorize default -p 80

elb-create-lb myLoadBalancer

as-create-auto-scaling-group MyGroup
--launch-configuration MyConfig
--availability-zones eu-west-1c
--min-size 2
--max-size 200
and rich console services
503
Service Temporarily Unavailable
The server is temporarily unable to service
your request due to maintenance downtime or
capacity problems. Please try again later.
503
Service Temporarily Unavailable
The server is temporarily unable to service
your request due to maintenance downtime or
capacity problems. Please try again later.
From one instance…
…to thousands
Who is using AWS and what are they using it for?
Powering the Most Popular Internet Businesses
Solving Problems for Organizations Around the World
Gartner Magic Quadrant for Cloud Infrastructure as a Service
(August 19, 2013)

Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the
context of the entire report.. The Gartner report is available upon request from Steven Armstrong (asteven@amazon.com). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those
vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any
warranties of merchantability or fitness for a particular purpose.
The Full Benefits Impossible in “Private” Cloud
Shell uses AWS to Develop Software Faster and Cheaper

Core Development
Team
Extra Development
Resources

Contractor Team

Remote Team
Newsweek uses AWS for Dynamic Webapps

Decreased
Operating
Expenses by
50%

Reduced DNS
costs by 93%
Shaw Media uses AWS for Disaster Recovery
Before

Primary site

After

Primary site
Disaster Recovery Site

Saved $1.8
Million in
second site
costs

Snapshots for
granular
rollbacks
S&P Capital IQ Uses AWS for Big Data Processing

S3

Provides data to
4200+ top global
investment firms

Hadoop Cluster

Launched Hadoop
faster, Learned
Hadoop faster
Lionsgate uses AWS To host SharePoint & SAP

Amazon VPC

Avoided data
center build
out

50% lower
cost than
hosting options

Saved $1M
over
3 years
Nasdaq used AWS to Build a New Line of Business
Samsung Improved their Product Experience with AWS

Saved $34 Million

85% savings versus
traditional hosting
What are AWS’s products and
how do I use them to run my workloads?
AWS’s Products
Deployment & Administration
Application Services

Compute

Storage
Networking
AWS Global Infrastructure

Database
Architected for Enterprise Security Requirements

“The Amazon Virtual Private Cloud
[Amazon VPC] was a unique option that
offered an additional level of security and
an ability to integrate with other aspects of
our infrastructure.”

Dr. Michael Miller, Head of HPC for R&D
Security and Compliance is a Shared Responsibility
Customer

Facilities
Physical security
Compute infrastructure
Storage infrastructure

Network configuration

+

Security groups
OS firewalls
Operating systems

Network infrastructure

Applications

Virtualization layer (EC2)

Proper service configuration

Hardened service endpoints

Account management

Rich IAM capabilities

=

Authorization policies

Working together, we can achieve
systems validated and certified at
the highest levels
Many purchase models to support different needs

Free Tier

On-Demand

Reserved

Spot

Dedicated

Get Started on AWS
with free usage & no
commitment

Pay for compute
capacity by the hour
with no long-term
commitments

Make a low, one-time
payment and receive a
significant discount on
the hourly charge

Bid for unused capacity,
charged at a Spot Price
which fluctuates based
on supply and demand

Launch instances within
Amazon VPC that run
on hardware dedicated
to a single customer

For POCs and
getting started

For spiky workloads,
or to define needs

For committed
utilization

For time-insensitive or
transient workloads

For highly sensitive or
compliance related
workloads
Compute Services
Amazon EC2

Auto Scaling

Elastic Load
Balancing

Elastic Virtual servers
in the cloud

Automated scaling
of EC2 capacity

Dynamic traffic
distribution

EC2
Actual
Networking Services
Amazon VPC:
Private, isolated
section of the AWS
Cloud

AWS DirectConnect

Amazon Route 53

Private connectivity
between AWS and your
datacenter

Domain Name System
(DNS) web service.

Availability
Zone A

Availability
Zone B
Storage Services
Amazon EBS

Amazon S3

Amazon Glacier

AWS Storage Gateway

Block storage for use
with Amazon EC2

Internet scale
storage via API

Storage for archiving
and backup

Integrates on-premises
IT and AWS storage

S3,
Glacier

EBS

Images
Videos
Files
Binaries
Snapshots

Images
Videos
Files
Binaries
Snapshots
Application Services
Amazon CloudFront

Amazon
CloudSearch

Amazon Elastic
Transcoder

distribute content
globally

Managed search
service

Video transcoding
in the cloud
Database Services
Amazon RDS

Amazon
DynamoDB

Amazon
ElastiCache

Managed relational
database service

Managed NoSQL
database service

In-Memory Caching
Service

DBA
Big Data Services
Amazon EMR
(Elastic Map Reduce)

AWS Data Pipeline

Amazon Redshift

Hosted Hadoop
framework

Move data among AWS
services and onpremises data sources

Petabyte-scale data
warehouse service
Deployment & Administration
Amazon
CloudWatch
Monitor resources

AWS IAM (Identity
& Access Mgmt)
Manage users,
groups &
permissions

AWS
OpsWorks

AWS
CloudFormation

AWS Elastic
Beanstalk

Dev-Ops framework
for application
lifecycle management

Templates to deploy
& manage

Automate resource
management

Web App

Enterprise
App

Database
Let’s build a web application with these products…
Amazon
CloudFront

Amazon
S3 Bucket

Web App
Server

EC2 Instance

Security Group

Security Group
Auto scaling Group

Availability Zone #1

Users

Amazon Route 53

Elastic Load
Balancing
Web App
Server

EC2 Instance
Security Group
Auto scaling Group
Availability Zone #2

Security Group
What is the next step and how do I take it?
Using the Cloud isn’t an ‘All or Nothing’ Choice

On-Premises
Resources
Corporate
Data Centers

Integration

Cloud
Resources
Integrating AWS with Existing On-Premises IT

Active Directory
Network Configuration

Your Private Network

Encryption

HSM Appliance

Backup Appliances
Corporate
Data Centers

Users & Access Rules

Cloud Backups

Your On-Premises Apps

Your Cloud Apps
AWS Direct Connect
We support a wide range of technologies
Our Ecosystem Allows You to use your Existing Management Tools

Management Tool Partners

Single Pane of Glass
We have partners ready to help
We have momentum in the public sector

300+

200+

1,500+

Government Agencies

GovCloud Customers

Education Institutions
NASA Jet Propulsion Laboratory

NASA’s Jet Propulsion
Laboratory used AWS to
stream the images and
video associated with the
Mars Curiosity landing.
AWS enabled JPL to

provision capacity rapidly
and
deliver
engaging
experiences of Mars to the
public.
Tradeworx for Securities and Exchange Commission
•

Securities and Exchange Commission need a real-time high frequency
data feed on all exchange traded stocks and options. Furthermore, the
SEC needed a faster way to conduct fraud analysis on the growing volume
of data.

•

Tradeworx built a highly scalable platform on Amazon Web Services that
leverages Elastic Compute Cloud

•

SEC can now be on equal footing with high frequency traders in the speed
it receives and analyzes market data
1000 Genomes Project
•

Major Whitehouse/NIH announcement on
Big Data in March 2013

•

250+ TB and growing dataset, hosted for
free in AWS cloud

•

Researchers no longer need massive onpremises storage and compute

•

Collaboration revolution: not just shared
data but “executable papers”
One Nation, One Map
First Government-Wide National Intelligent Map Portal
•

Integrated map system for government agencies to deliver location-based
services and information

•

Multi-agency collaboration

Collaboration and Innovation Powered by AWS

“AWS has helped my

•

150 Million Hits per month

•

Creates an environment for citizens, private sector, and community to

organization to provide

collaborate

better service availability

•

Significantly reduce cost by 60%

•

Enables development of a wide range of innovative applications and
services via API

•

Powers more than 100 government GIS Website and Application

and handle higher traffic
load at a lower cost”
-Chan Chin Wai, CIO, SLA
SAFRA – NS45 Portal
Honoring Those Who Have Served
•

Celebrating the 45th anniversary of Singapore’s National Service

•

MINDEF providing $100 million of benefits to more than 900,000 current
and past National Servicemen

One-stop NS45 Portal Powered by AWS
•

1 month initial implementation and subsequent deployments in a matter of
hours

•

Secure Data with End-to-End Encryption

•

Reduced number of physical servers by about 50% per project

•

High availability despite dramatic growth in usership
How are companies
adopting cloud computing?
Strategy 1: Cloud for Development & Test Environments

SAP

Oracle Enterprise
Applications

SAP

Reduced deployment time
from weeks to days

Reduced test
environment costs

70% reduction in
operational costs
Strategy 2: Build New Apps in the Cloud

Faster to build
Facebook
App

Mobile
Streaming

Financial Record
Archiving

Consumer
Apps

Easier to manage

Less expensive to run
Distributed architectures
for high availability

Genetic
Sequencing

Global
Web Sites

Marketing
Campaigns

Social
Games
Strategy 3: Use Cloud to Make On-Premises Apps Better

App 1
Analytics

App 2
App 3

…
Corporate
Data Centers

App N

Elastic Map
Reduce

Amazon
Redshift

AWS
Storage
Gateway

Backup

Amazon S3
Strategy 3: Use Cloud to Make On-Premises Apps Better

Big Data Analytics

Oracle Databases

Big Data Analytics

Export operational data
to AWS for analytics
processing

Automated backup
to S3 with
Oracle RMAN

50% cost reduction with 2x
faster queries using
Amazon Redshift
Strategy 4: Cloud Apps that Integrate with On-Premises Apps
AWS serves
application
content & data

Hybrid
App

On-Premises
Data Centers

Integration to
Samsung data
centers
for financial
transactions
Strategy 5: Migrate Existing Apps to the Cloud

1/3 of servers
migrated to AWS

App

On-Premises
Data Centers

Saved
£1.5 Million

Migrated 500 web
properties in 5
months
New product web
sites live in 2 days
vs. 2 weeks

Migrated clinical
trials simulations
platform
Simulations in
1.2hrs vs. 60hrs
64% reduction in
costs
Strategy 6: All In
100s of
applications
supporting 33M+
global members
10,000s of EC2
instances in multiple
regions & zones

At peak consumes
1/3 of US Internet
bandwidth
aws.amazon.com
get started with the free tier
Thank you
Kingsley Wood
Business Development Manager
Ad

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Aws 101 A walk-through the aws cloud (2013)

  • 1. AWS 101 - A Walk through the AWS Cloud: Introduction to Cloud Computing with AWS © Amazon.com, Inc. and its affiliates. All rights reserved.
  • 2. How did Amazon… About Amazon Web Services Deep experience in building and operating global web scale systems ? …get into cloud computing?
  • 3. Consumer Business Tens of millions of active customer accounts Eight countries: US, UK, Germany, Japan, France, Canada, China, Italy Seller Business IT Infrastructure Business Sell on Amazon websites Cloud computing infrastructure for hosting web-scale solutions Use Amazon technology for your own retail website Leverage Amazon’s massive fulfillment center network Hundreds of thousands of registered customers in over 190 countries
  • 4. Perspectives on Scaling: Compute • $5.2B e-commerce company Every day (on average), AWS • 7,800 employees adds server capacity equivalent • A whole lot of servers! to that entire $5.2B enterprise
  • 5. Learning about Cloud Computing with AWS What is Cloud Computing and its benefits? Who is using AWS and what are they using it for? What are AWS’s products and how do I use them to run my workloads?
  • 6. What is Cloud Computing?
  • 7. Why are companies adopting cloud computing?
  • 8. 1. Pay For Infrastructure as you Need it, Not Up Front On-Premises $0 to get started Pay as you go
  • 9. 2. Lower Total Cost of IT 38 P R I C E REDUCTIONS Scale allows us to constantly reduce our costs We are comfortable running a high volume, low margin business We pass the savings along to our customers in the form of low prices
  • 10. 2. Lower Total Cost of IT We pass the savings on to our customers in the form of low prices
  • 11. 3. You Don’t Need to Guess Capacity AWS Actual demand Actual demand Customer Dissatisfaction Self Hosting Waste Predicted Demand Rigid Elastic
  • 12. 4. Increase Innovation: Experiment Fast with Low Cost and Low Risk On-Premises $ Millions Nearly $0 Experiment Infrequently Experiment Often Failure is expensive Fail quickly at a low cost Less Innovation More Innovation
  • 13. 5. Get Rid of Undifferentiated Heavy Lifting We take care of it… Data Centers Power Cooling Cabling Networking Racks Servers Storage Labor So you don’t have to … Buy and install new hardware Setup and configure new software build or upgrade data centers
  • 14. The 70-30 Rule 30% 70% Managing All of the “Undifferentiated Heavy Lifting” On-Premise Infrastructure Your Business AWS Cloud-Based Infrastructure More Time to Focus on Your Business & Innovation 70% Configuring Your Cloud Assets 30%
  • 15. 6. Go Global in Minutes
  • 16. On a global footprint Region US-WEST (N. California) EU-WEST (Ireland) GOV CLOUD ASIA PAC (Tokyo) US-EAST (Virginia) US-WEST (Oregon) ASIA PAC (Singapore) SOUTH AMERICA (Sao Paulo) ASIA PAC (Sydney)
  • 17. On a global footprint Availability Zone
  • 18. On a global footprint Edge Locations London(2) Seattle New York (2) South Bend Newark Amsterdam Stockholm Dublin Palo Alto Tokyo Seoul San Jose Frankfurt(2) Paris(2) Ashburn(2) Los Angeles (2) Milan Osaka Jacksonville Hong Kong Dallas(2) St.Louis India (2) Miami Singapore(2) Sao Paulo Sydney
  • 19. At the end of a web service ec2-run-instances ami-b232d0db --instance-count 3 --availability-zone eu-west-1a --instance-type m1.small ec2-run-instances ami-b232d0db --instance-count 5 --availability-zone eu-west-1c --instance-type m1.medium
  • 20. At the end of a web service ec2-authorize default -p 80 elb-create-lb myLoadBalancer as-create-auto-scaling-group MyGroup --launch-configuration MyConfig --availability-zones eu-west-1c --min-size 2 --max-size 200
  • 21. and rich console services
  • 22. 503 Service Temporarily Unavailable The server is temporarily unable to service your request due to maintenance downtime or capacity problems. Please try again later.
  • 23. 503 Service Temporarily Unavailable The server is temporarily unable to service your request due to maintenance downtime or capacity problems. Please try again later.
  • 26. Who is using AWS and what are they using it for?
  • 27. Powering the Most Popular Internet Businesses
  • 28. Solving Problems for Organizations Around the World
  • 29. Gartner Magic Quadrant for Cloud Infrastructure as a Service (August 19, 2013) Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong ([email protected]). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
  • 30. The Full Benefits Impossible in “Private” Cloud
  • 31. Shell uses AWS to Develop Software Faster and Cheaper Core Development Team Extra Development Resources Contractor Team Remote Team
  • 32. Newsweek uses AWS for Dynamic Webapps Decreased Operating Expenses by 50% Reduced DNS costs by 93%
  • 33. Shaw Media uses AWS for Disaster Recovery Before Primary site After Primary site Disaster Recovery Site Saved $1.8 Million in second site costs Snapshots for granular rollbacks
  • 34. S&P Capital IQ Uses AWS for Big Data Processing S3 Provides data to 4200+ top global investment firms Hadoop Cluster Launched Hadoop faster, Learned Hadoop faster
  • 35. Lionsgate uses AWS To host SharePoint & SAP Amazon VPC Avoided data center build out 50% lower cost than hosting options Saved $1M over 3 years
  • 36. Nasdaq used AWS to Build a New Line of Business
  • 37. Samsung Improved their Product Experience with AWS Saved $34 Million 85% savings versus traditional hosting
  • 38. What are AWS’s products and how do I use them to run my workloads?
  • 39. AWS’s Products Deployment & Administration Application Services Compute Storage Networking AWS Global Infrastructure Database
  • 40. Architected for Enterprise Security Requirements “The Amazon Virtual Private Cloud [Amazon VPC] was a unique option that offered an additional level of security and an ability to integrate with other aspects of our infrastructure.” Dr. Michael Miller, Head of HPC for R&D
  • 41. Security and Compliance is a Shared Responsibility Customer Facilities Physical security Compute infrastructure Storage infrastructure Network configuration + Security groups OS firewalls Operating systems Network infrastructure Applications Virtualization layer (EC2) Proper service configuration Hardened service endpoints Account management Rich IAM capabilities = Authorization policies Working together, we can achieve systems validated and certified at the highest levels
  • 42. Many purchase models to support different needs Free Tier On-Demand Reserved Spot Dedicated Get Started on AWS with free usage & no commitment Pay for compute capacity by the hour with no long-term commitments Make a low, one-time payment and receive a significant discount on the hourly charge Bid for unused capacity, charged at a Spot Price which fluctuates based on supply and demand Launch instances within Amazon VPC that run on hardware dedicated to a single customer For POCs and getting started For spiky workloads, or to define needs For committed utilization For time-insensitive or transient workloads For highly sensitive or compliance related workloads
  • 43. Compute Services Amazon EC2 Auto Scaling Elastic Load Balancing Elastic Virtual servers in the cloud Automated scaling of EC2 capacity Dynamic traffic distribution EC2 Actual
  • 44. Networking Services Amazon VPC: Private, isolated section of the AWS Cloud AWS DirectConnect Amazon Route 53 Private connectivity between AWS and your datacenter Domain Name System (DNS) web service. Availability Zone A Availability Zone B
  • 45. Storage Services Amazon EBS Amazon S3 Amazon Glacier AWS Storage Gateway Block storage for use with Amazon EC2 Internet scale storage via API Storage for archiving and backup Integrates on-premises IT and AWS storage S3, Glacier EBS Images Videos Files Binaries Snapshots Images Videos Files Binaries Snapshots
  • 46. Application Services Amazon CloudFront Amazon CloudSearch Amazon Elastic Transcoder distribute content globally Managed search service Video transcoding in the cloud
  • 47. Database Services Amazon RDS Amazon DynamoDB Amazon ElastiCache Managed relational database service Managed NoSQL database service In-Memory Caching Service DBA
  • 48. Big Data Services Amazon EMR (Elastic Map Reduce) AWS Data Pipeline Amazon Redshift Hosted Hadoop framework Move data among AWS services and onpremises data sources Petabyte-scale data warehouse service
  • 49. Deployment & Administration Amazon CloudWatch Monitor resources AWS IAM (Identity & Access Mgmt) Manage users, groups & permissions AWS OpsWorks AWS CloudFormation AWS Elastic Beanstalk Dev-Ops framework for application lifecycle management Templates to deploy & manage Automate resource management Web App Enterprise App Database
  • 50. Let’s build a web application with these products…
  • 51. Amazon CloudFront Amazon S3 Bucket Web App Server EC2 Instance Security Group Security Group Auto scaling Group Availability Zone #1 Users Amazon Route 53 Elastic Load Balancing Web App Server EC2 Instance Security Group Auto scaling Group Availability Zone #2 Security Group
  • 52. What is the next step and how do I take it?
  • 53. Using the Cloud isn’t an ‘All or Nothing’ Choice On-Premises Resources Corporate Data Centers Integration Cloud Resources
  • 54. Integrating AWS with Existing On-Premises IT Active Directory Network Configuration Your Private Network Encryption HSM Appliance Backup Appliances Corporate Data Centers Users & Access Rules Cloud Backups Your On-Premises Apps Your Cloud Apps AWS Direct Connect
  • 55. We support a wide range of technologies
  • 56. Our Ecosystem Allows You to use your Existing Management Tools Management Tool Partners Single Pane of Glass
  • 57. We have partners ready to help
  • 58. We have momentum in the public sector 300+ 200+ 1,500+ Government Agencies GovCloud Customers Education Institutions
  • 59. NASA Jet Propulsion Laboratory NASA’s Jet Propulsion Laboratory used AWS to stream the images and video associated with the Mars Curiosity landing. AWS enabled JPL to provision capacity rapidly and deliver engaging experiences of Mars to the public.
  • 60. Tradeworx for Securities and Exchange Commission • Securities and Exchange Commission need a real-time high frequency data feed on all exchange traded stocks and options. Furthermore, the SEC needed a faster way to conduct fraud analysis on the growing volume of data. • Tradeworx built a highly scalable platform on Amazon Web Services that leverages Elastic Compute Cloud • SEC can now be on equal footing with high frequency traders in the speed it receives and analyzes market data
  • 61. 1000 Genomes Project • Major Whitehouse/NIH announcement on Big Data in March 2013 • 250+ TB and growing dataset, hosted for free in AWS cloud • Researchers no longer need massive onpremises storage and compute • Collaboration revolution: not just shared data but “executable papers”
  • 62. One Nation, One Map First Government-Wide National Intelligent Map Portal • Integrated map system for government agencies to deliver location-based services and information • Multi-agency collaboration Collaboration and Innovation Powered by AWS “AWS has helped my • 150 Million Hits per month • Creates an environment for citizens, private sector, and community to organization to provide collaborate better service availability • Significantly reduce cost by 60% • Enables development of a wide range of innovative applications and services via API • Powers more than 100 government GIS Website and Application and handle higher traffic load at a lower cost” -Chan Chin Wai, CIO, SLA
  • 63. SAFRA – NS45 Portal Honoring Those Who Have Served • Celebrating the 45th anniversary of Singapore’s National Service • MINDEF providing $100 million of benefits to more than 900,000 current and past National Servicemen One-stop NS45 Portal Powered by AWS • 1 month initial implementation and subsequent deployments in a matter of hours • Secure Data with End-to-End Encryption • Reduced number of physical servers by about 50% per project • High availability despite dramatic growth in usership
  • 64. How are companies adopting cloud computing?
  • 65. Strategy 1: Cloud for Development & Test Environments SAP Oracle Enterprise Applications SAP Reduced deployment time from weeks to days Reduced test environment costs 70% reduction in operational costs
  • 66. Strategy 2: Build New Apps in the Cloud Faster to build Facebook App Mobile Streaming Financial Record Archiving Consumer Apps Easier to manage Less expensive to run Distributed architectures for high availability Genetic Sequencing Global Web Sites Marketing Campaigns Social Games
  • 67. Strategy 3: Use Cloud to Make On-Premises Apps Better App 1 Analytics App 2 App 3 … Corporate Data Centers App N Elastic Map Reduce Amazon Redshift AWS Storage Gateway Backup Amazon S3
  • 68. Strategy 3: Use Cloud to Make On-Premises Apps Better Big Data Analytics Oracle Databases Big Data Analytics Export operational data to AWS for analytics processing Automated backup to S3 with Oracle RMAN 50% cost reduction with 2x faster queries using Amazon Redshift
  • 69. Strategy 4: Cloud Apps that Integrate with On-Premises Apps AWS serves application content & data Hybrid App On-Premises Data Centers Integration to Samsung data centers for financial transactions
  • 70. Strategy 5: Migrate Existing Apps to the Cloud 1/3 of servers migrated to AWS App On-Premises Data Centers Saved £1.5 Million Migrated 500 web properties in 5 months New product web sites live in 2 days vs. 2 weeks Migrated clinical trials simulations platform Simulations in 1.2hrs vs. 60hrs 64% reduction in costs
  • 71. Strategy 6: All In 100s of applications supporting 33M+ global members 10,000s of EC2 instances in multiple regions & zones At peak consumes 1/3 of US Internet bandwidth
  • 73. Thank you Kingsley Wood Business Development Manager