SlideShare a Scribd company logo
Social Differentiation
Harnessing Social/Online Opportunities in Job Search



Niclas Hulting
Trine University
Social Media Summit
Trine University
3/14/12

                                                       #TrineSMS
{ @niclashulting }




                     #TrineSMS
{ Social Hybrid }


• Culturally integrated social hybrid.

“Hybrid professionals are trained to deliver services across
search, mobile, social, content, analytics, web, PR, and email
marketing. They provide integrated solutions that used to require
multiple agencies and consultants.”




                           Quote courtesy of Paul Roetzer (@paulroetzer) via convinceandconvert.com




                                                                                             #TrineSMS
{ Pre Social Media }




                       #TrineSMS
{ Social Sweden }




                    #TrineSMS
{ A Different World }
Yesterday        Today




                          #TrineSMS
{ Social Media and Web 2.0 }



• Global Marketplace
• Endless Opportunities
• Manage Online Reputation




                             #TrineSMS
{ New Hiring Landscape }

89%
        of companies use social media for
        recruiting purposes.



1/3
        of employers rejected candidates
        based on online findings (Google)



80%     of companies use Linkedin, 45% use twitter,
        50% use Facebook to find talent.




                  Statistics via Mashable.com and CareerEnlightenement.com

                                                                     #TrineSMS
{ Harnessing the sun }




                         #TrineSMS
{ Finding your Dream Job }

•   #Hashtags
•   TweetUps
•   Apps (mobile devices)
•   Online/Digital/Creative Resume(s)
•   Linkedin
•   Do A Good Job

                                        #TrineSMS
{ #Hashtags Harnessed }
  #webdevelopment              #career     #greenjobs
                        #web

           #IT            #jobs            #smbfw
     #engineeringjobs
                                               #sm
#pancaketweetup                   #webdesign

         #employment                #resume
                                               #Highered

   #jobsearch
                                 #socialmedia
                                                           #TrineSMS
{ TweetUp }




              #TrineSMS
@kmullett




            #TrineSMS
{ Apps }



•   Linkedin
•   Careerbuilder iPhone app
•   Job Compass
•   Monster
•   Job Finder
•   Craigster




                                  #TrineSMS
{ Resume and Presume }




                         #TrineSMS
{ Resume and Presume } cont.




                           #TrineSMS
{ Resume and Presume } cont.




                           #TrineSMS
{ Resume and Presume } cont.




                           #TrineSMS
{ Resume and Presume } cont.




                           #TrineSMS
{ Linkedin }




100% = Achievement
Unlocked?



                     #TrineSMS
{ #DoGooDWork }


•   Differentiate
•   Think Outside of the (Digital) Box
•   Stick to your core values
•   Give and you shall receive



                                         #TrineSMS
{ in the year 3000 }




                       #TrineSMS
#ThankYou

More Related Content

PPTX
Combining SEO + Community to Create the Perfect Marriage
PPTX
Networking Skills - Kent St High School Presentation - Shireen DuPreez - Dece...
PPTX
How to use Ttwitter for Business
PPTX
SMW Chicago 2014 #SMWGetHeard
PPTX
Social NetWORKS!
PPTX
Social Signals: How to Use the Most Important Convergence of Search and Social
PPTX
7 Steps to Hiring an Insanely Great SEO
PDF
I.C.E.: Model for Better Meetings
Combining SEO + Community to Create the Perfect Marriage
Networking Skills - Kent St High School Presentation - Shireen DuPreez - Dece...
How to use Ttwitter for Business
SMW Chicago 2014 #SMWGetHeard
Social NetWORKS!
Social Signals: How to Use the Most Important Convergence of Search and Social
7 Steps to Hiring an Insanely Great SEO
I.C.E.: Model for Better Meetings

Viewers also liked (20)

PPTX
Sociolinguistics
PPTX
Sociolinguistic patterns
PPTX
Sociolinguistic patterns12
PPTX
Meeting10 social class
PPT
sociolinguistic
DOCX
Happiest Minds is Hiring - Urgent
PPTX
Stratification
PPT
Bba L08 Dt Social Mobility
PPT
Introduction to Soicolinguistics
PPTX
Language and Social Class
PPTX
Stratification And Social Mobility
PPT
Sociolinguistics
PPTX
Social class and language
PPTX
Language and social class
DOCX
Style and register in sociolinguistics
PPT
Language and social class
PPT
What is sociolinguistics,
PPTX
Sociolinguistic Aspect of Language
PPTX
Sociolinguistics language variations
PPTX
Sociolinguistics
Sociolinguistics
Sociolinguistic patterns
Sociolinguistic patterns12
Meeting10 social class
sociolinguistic
Happiest Minds is Hiring - Urgent
Stratification
Bba L08 Dt Social Mobility
Introduction to Soicolinguistics
Language and Social Class
Stratification And Social Mobility
Sociolinguistics
Social class and language
Language and social class
Style and register in sociolinguistics
Language and social class
What is sociolinguistics,
Sociolinguistic Aspect of Language
Sociolinguistics language variations
Sociolinguistics
Ad

Similar to Social Media Summit Presentation (20)

PPTX
Effective Employment Branding for Conservative Organizations - Jenny DeVaug...
PPT
Constructing Social Media
PPTX
Integrated media strategy - what is it?
PPT
Key Social Media Trends: "The State of the Union" for #PRSA of Kansas City
PPTX
Using Social Media for Student Gradutates
PPTX
Content Rising | Boston 2014
PDF
Social Media and Job Hunting 2011
PPTX
Content Jam 2016: SEO Masterclass with Andy Crestodina and Ryan Erwin
PPTX
Social breakfast Universal Communication
PPTX
TwitterTools4Recruiting
PDF
The key to ranking, traffic and leads
PPTX
The Social Nonprofit
PDF
Institute of Management Consultants
PDF
The Marketing Technology Myth - Connecting Systems and Experiences
PDF
Social Media for Recruitment - case study
PPTX
Making the most of Twitter
PPTX
2012 TalentEgg Campus Recruitment Excellence Awards presentation
PPTX
Social Media Presentation - Twitter 101
PDF
Personalization edu acquia-webinar
PDF
Social Media Strategies Summit: Building a Social Media Strategy with Limited...
Effective Employment Branding for Conservative Organizations - Jenny DeVaug...
Constructing Social Media
Integrated media strategy - what is it?
Key Social Media Trends: "The State of the Union" for #PRSA of Kansas City
Using Social Media for Student Gradutates
Content Rising | Boston 2014
Social Media and Job Hunting 2011
Content Jam 2016: SEO Masterclass with Andy Crestodina and Ryan Erwin
Social breakfast Universal Communication
TwitterTools4Recruiting
The key to ranking, traffic and leads
The Social Nonprofit
Institute of Management Consultants
The Marketing Technology Myth - Connecting Systems and Experiences
Social Media for Recruitment - case study
Making the most of Twitter
2012 TalentEgg Campus Recruitment Excellence Awards presentation
Social Media Presentation - Twitter 101
Personalization edu acquia-webinar
Social Media Strategies Summit: Building a Social Media Strategy with Limited...
Ad

Social Media Summit Presentation

  • 1. Social Differentiation Harnessing Social/Online Opportunities in Job Search Niclas Hulting Trine University Social Media Summit Trine University 3/14/12 #TrineSMS
  • 2. { @niclashulting } #TrineSMS
  • 3. { Social Hybrid } • Culturally integrated social hybrid. “Hybrid professionals are trained to deliver services across search, mobile, social, content, analytics, web, PR, and email marketing. They provide integrated solutions that used to require multiple agencies and consultants.” Quote courtesy of Paul Roetzer (@paulroetzer) via convinceandconvert.com #TrineSMS
  • 4. { Pre Social Media } #TrineSMS
  • 5. { Social Sweden } #TrineSMS
  • 6. { A Different World } Yesterday Today #TrineSMS
  • 7. { Social Media and Web 2.0 } • Global Marketplace • Endless Opportunities • Manage Online Reputation #TrineSMS
  • 8. { New Hiring Landscape } 89% of companies use social media for recruiting purposes. 1/3 of employers rejected candidates based on online findings (Google) 80% of companies use Linkedin, 45% use twitter, 50% use Facebook to find talent. Statistics via Mashable.com and CareerEnlightenement.com #TrineSMS
  • 9. { Harnessing the sun } #TrineSMS
  • 10. { Finding your Dream Job } • #Hashtags • TweetUps • Apps (mobile devices) • Online/Digital/Creative Resume(s) • Linkedin • Do A Good Job #TrineSMS
  • 11. { #Hashtags Harnessed } #webdevelopment #career #greenjobs #web #IT #jobs #smbfw #engineeringjobs #sm #pancaketweetup #webdesign #employment #resume #Highered #jobsearch #socialmedia #TrineSMS
  • 12. { TweetUp } #TrineSMS
  • 13. @kmullett #TrineSMS
  • 14. { Apps } • Linkedin • Careerbuilder iPhone app • Job Compass • Monster • Job Finder • Craigster #TrineSMS
  • 15. { Resume and Presume } #TrineSMS
  • 16. { Resume and Presume } cont. #TrineSMS
  • 17. { Resume and Presume } cont. #TrineSMS
  • 18. { Resume and Presume } cont. #TrineSMS
  • 19. { Resume and Presume } cont. #TrineSMS
  • 20. { Linkedin } 100% = Achievement Unlocked? #TrineSMS
  • 21. { #DoGooDWork } • Differentiate • Think Outside of the (Digital) Box • Stick to your core values • Give and you shall receive #TrineSMS
  • 22. { in the year 3000 } #TrineSMS