I'm a former war-correspondent who has helped bring modern relevance to legacy brands. Unlike advertising, journalists don't have a media-budget. Their story will only be printed, if it can compete with the cultural content people choose to consume.
This is why I always look for the original story that makes a difference, the kind that's as interesting as the cultural content. After all, culture is the real competition and I help brands get an unfair share of it. For example, the work on Cheerios sparked a national debate about race and was one of the most talked about campaigns ever in America. It also sold a lot of cereal.
My experience is global, multi-disciplinary and cross-categor...
I'm a former war-correspondent who has helped bring modern relevance to legacy brands. Unlike advertising, journalists don't have a media-budget. Their story will only be printed, if it can compete with the cultural content people choose to consume.
This is why I always look for the original story that makes a difference, the kind that's as interesting as the cultural content. After all, culture is the real competition and I help brands get an unfair share of it. For example, the work on Cheerios sparked a national debate about race and was one of the most talked about campaigns ever in America. It also sold a lot of cereal.
My experience is global, multi-disciplinary and cross-categor...
