This document discusses the Accreditation Council for Internet Retailer Ability (ACIRA), which was established in 2011 to evaluate and improve the abilities of internet retailers. It provides standards for areas like security, customer service, and logistics. The number of internet retailers receiving ACIRA accreditation has grown each year. The document also presents statistics on the growth of Japan's e-commerce market from 2007 to 2016 and discusses challenges and priorities for improving internet retail operations based on key performance indicators.