Paul Marsden Pen Portrait
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Dr. Paul Marsden is a social psychologist and digital marketing consultant specializing in influencer marketing, social media, and reputation management. He has over 20 years of experience working with major brands. He currently works as an independent consultant, advising clients on digital strategies. Previously, he co-founded two successful online marketing agencies and held roles in marketing research and brand consulting.
Paul Marsden Pen Portrait
- 1. 1 Dr Paul Marsden / Pen Portrait Dr Paul Marsden is a social psychologist and market researcher specializing in digital and social media, influencer marketing and reputation management. He works with brands and organizations to develop effective digital marketing and PR strategies. Recent clients include LVMH, Nokia, BBC, Publicis, T-Mobile, WPP, Economist and the UK government. Paul also works with Pinnacle PR as a professional trainer in online PR and social media marketing. Ex-AstraZeneca, Paul holds a PhD in psychology (digital communication and audience influence) and is a certified Net Promoter® associate. Paul led the research team at the London School of Economics that validated the link between word of mouth reputation and growth. Co-founder of two successful online marketing services agencies (Spheeris, Brainjuicer), Paul has also authored a number of publications including the successful business book Connected Marketing. Paul is a fellow of the Royal Society of Arts and an associate of the FutureLab network of strategic marketing consultants. / Contact Details / email [email protected] Telephone +1 305 903 3350 Twitter @marsattacks Web www.viralculture.com IM (Skype) paulsmarsden
- 2. 2 Dr Paul Marsden / Bio Full Name: Dr. Paul Marsden / Prior / Age: 42 Online Communications Consultant (2004-2007) Retained Citizenship: British relationships with LSE Enterprise (London School of Residence: Miami, USA Economics), Brand Genetics, Kaizo PR, and Spheeris PR. Profession: Online marketing and PR consultant Key Achievements: Worked with Ministry of Defence on Qualification: PhD Social Psychology, Certified Net media reporting guidelines for suicide terrorism; Research Promoter® Associate into the financial value of word of mouth reputation to Languages: English, French business; Publication of Connected Marketing. Client list / Professional Background / Current / includes LVMH, Coty, LA Fitness, Simple Skincare, Digital marketing, research and PR consultancy: Specialist Orange, Nestlé, T-Mobile, Diageo. in influencer relations, word of mouth and social media. Co-founder Paris-based online PR firm, Spheeris Clients include WorldCom, WPP, Unilever. Editor of Social (2003-2004). Key Achievements: Establishing one of Commerce Today. France’s first online PR agencies with clients including / Previous / Diageo, BenQ, Renault, and Pepsi. Brand Consultant - Brand Genetics Ltd 2007-2009. Key Director – Brand Genetics brand consultancy (2001-2003) Achievements: Developed new online stakeholder (London). Key Achievements: Developed and engagement software solution. Clients list includes LVMH, commercialized communications planning tools (sales = BBC, Unilever, WPP, Omnicom, Publicis, Oxfam, IPG, £250K in first 24 months). Worked with a range of Amnesty International. consumer brands (Amex, LVMH, Nestle, Bacardi, Siemens, Diageo).
- 3. 3 Dr Paul Marsden / Bio (ctd) / Prior (ctd) / / Prior (ctd) / Co-founder/Director – Brainjuicer PLC (2000-2001) Commercial Graduate – Zeneca (now AstraZeneca) (Brighton) – Set up online communications research firm (Wilmslow/Paris) (1991-1994): Market Research, Product Brainjuicer with John Kearon. Key Achievements: Management and Sales roles. Key Achievements: Developed and successfully commercialized a set of online Seconded to France to work as market researcher with communications planning services. Boston Consulting Group on de-merger from ICI. Marketing Research – NOP Healthcare (now GfK) Administered influence outreach program with cardiologist (1996-1999) (London). Key Achievements: Developed and in France. commercialized new communications research service / Skills / ‘MaxiFit’ (customer-driven SWOT analysis (£160K sales in Online PR & marketing - thought leadership blogging, first year)), authored NOP Web Research Guide. Opinion Facebook/Twitter/Blogger outreach, online community leader research in health, beauty and medical sectors management, email marketing, online CRM, social media (GSK, Merck, AstraZeneca, Sanofi, J&J, Pfizer). optimization, online monitoring and response, analytics Agency Directeur-adjoint – Taylor Nelson Médical (now and measurement. TNS) (1994-1995) (Paris): Associate Director (Paris). Key Teaching / Professional Training Experience Achievements: Commercialized international communications research service (Cardiomonitor), - Online PR – European Parliament, UAE, Volvo, Amnesty managed international marketing research projects for - Social Media Marketing – T-Mobile healthcare companies MSD, GSK, BMS, Eli Lilly and Pfizer. - Sociology (University of Sussex)
- 4. 4 Dr Paul Marsden / Bio (ctd) / Qualifications / / Published Work (Selection) / 2009 Net Promoter Associate Certification Social Media Marketing (Forthcoming) 2006 Post-Doctoral Research Social Psychology (financial Crowdsourcing (Contagious 2009) value of word of mouth) – Institute of Social Psychology, Consumer Advisory Panels (Market Leader 2007) London School of Economics Advocacy Drives Growth (Brand Strategy 2005) 2000 PhD Social Psychology – University of Sussex (UK) (Digital Communication and audience behavior) Connected Marketing: The Buzz, Viral and Word of Mouth Revolution (excerpt) (with J. Kirby, 2005) 1991 BA (hons) (1st class) Sociology and French – University of Sussex/Université Paris V A Deadly Contagion: The Risk of Copycat Terrorism (The Psychologist: March 2005 vol. 18 no. 3) Speed Thinking: New Scientist Review of ‘Blink’ by Malcolm Gladwell (New Scientist: 12 February 2005)
- 5. 5 ‘Mars’ / Flipside A reformed bodybuilder, now a diving fanatic and qualified Divemaster Contact [email protected] +1 (305) 903 3350