Personal Information
Organization / Workplace
London United Kingdom
Occupation
Digital Analytics
Industry
Technology / Software / Internet
Website
www.ayima.com
About
Director of Analytics at Ayima, following the acquisition of LeapThree in 2018. The Ayima Digital Analytics team helps clients transform data insights into profit. From the set-up of analytics tools through to using data to inform decisions & actions leading to improvements in performance, Ayima is focused on the practical side of digital analytics, ensuring it is user friendly and impactful for organisations.
Peter is the founder of MeasureCamp, a Digital Analytics unconference now running in over 20 cities around the world, and also co-founded MeasureBowling. He is a frequent speaker and keynoter at Digital conferences around the world.
Tags
analytics
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barcamplondon5
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dashboards
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media
website
review
universities
actionable
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targets
metrics
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2.0
tips
engagement
#smclondon08
digital strategy
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emetrics
business
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merchandising
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business intelligence
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afl
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putney
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reportbuilder
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approach
superweek 2014
performance management
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Presentations
(21)Personal Information
Organization / Workplace
London United Kingdom
Occupation
Digital Analytics
Industry
Technology / Software / Internet
Website
www.ayima.com
About
Director of Analytics at Ayima, following the acquisition of LeapThree in 2018. The Ayima Digital Analytics team helps clients transform data insights into profit. From the set-up of analytics tools through to using data to inform decisions & actions leading to improvements in performance, Ayima is focused on the practical side of digital analytics, ensuring it is user friendly and impactful for organisations.
Peter is the founder of MeasureCamp, a Digital Analytics unconference now running in over 20 cities around the world, and also co-founded MeasureBowling. He is a frequent speaker and keynoter at Digital conferences around the world.
Tags
analytics
web
web analytics
google analytics
barcamplondon5
digital analytics
dashboards
kpis
social
media
website
review
universities
actionable
reports
targets
metrics
navigation
2.0
tips
engagement
#smclondon08
digital strategy
campaign attribution
emetrics
business
ecommerce
data
omniture
sitecatalyst
merchandising
change management
business intelligence
publishing
attribution
agencies
frameworks
privacy
sessions
trends
segmentation
classifications
conferences
retail
reporting
bf
magpies
afl
2009
putney
excel
framework
reportbuilder
conversion rate optimisation
approach
superweek 2014
performance management
social media
business process
See more