SEO Ranking Factors - review of SearchMetrics 2014 Study
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The document summarizes key findings from SearchMetrics' 2014 study on Google ranking factors. It identifies the most important factors as being content, technology, backlinks, social signals, and user signals. Specifically, it finds that high-quality, relevant content written for readability is important, as well as factors like site architecture, loading speed, social sharing, branding, and user behavior signals. The full report can be downloaded from SearchMetrics' website.
SEO Ranking Factors - review of SearchMetrics 2014 Study
- 1. www.meetup.com/Melbourne-SEO/ www.searchmetrics.com/us2014 SEO Ranking Factors An overview of SearchMetrics 2014 Ranking Factors for the Melbourne SEO Meetup Community Peter Mead twitter.com/petermeadit Search Specialist at wearedando.com
- 2. Must-Read SEO Survival Guide 2014 Searchmetrics have produced comprehensive study on Google Ranking Factors. For complete the analysis within the guide... Download the study here: www.searchmetrics. com/us2014
- 4. What is a Ranking Factor ● How is a Ranking factor analyzed? ● What about correlation? ● Analyzed top 30 search results for 10,000 keywords – approx 300,000 URLs ● Using the Spearman correlation, the rank-correlation coefficient is calculated http://www.searchmetrics.com/en/what-is-a-ranking-factor/
- 5. Algorithms and Ranking Factors ● Search engines evaluate topics and relevance using Algorithms ● SERPs pages use these evaluations ● The criteria used for this are known as Ranking Factors ● Blackhat Keyword Stuffing, Cloaking etc.
- 6. SERPs Ranking Position and Order Also Influenced by: Personalisation User Behaviour Logged into Google Using Chrome Geolocation Cookies storing personal info
- 7. Interpret the Analysis ● Correlation ○ Differences between certain properties of URLs ranking from position 1 to 30, to show what differentiates URLs according to their ranking. ● Average Values ○ Describes the existence or extent of certain features per position on average for what the top sites have in common.
- 8. 2014 Ranking Factors Infographic Infographic: http://www.searchmetrics.com/en/knowledge-base/ranking-factors/infographic/
- 9. Most important Ranking Factors Five main areas: ● Content ● Technology ● Backlinks ● Social Signals ● User Signals
- 11. Content Ranking Factors ● Needs to be high quality ● Professionally written - Readability Flesch ● Highly relevant ● Long form ● Media enrichment ● Relevant topical terms - Hummingbird ● Internal linking
- 13. Technical Ranking Factors ● Site architecture ● Internal linking structure ● Fast loading times ● Meta tags ● H1 and H2 ● Keywords in domain further devalued
- 15. Backlink Ranking Factors ● Penguin: Quality is most important ● Number of links is important ● Blended mix of backlinks ● Natural anchor texts ● Branded anchor texts ● Deep linking
- 17. Social Ranking Factors ● Top platforms: Facebook, G+, Twitter, Pinterest ● Google emphasised not a ranking factor ● Social cues indicate fresh content ● Social affects traffic ● Branding is a big deal
- 18. Branding and Rankings ● Branding factor for SERPS ● Brands specifically rank higher ● Top positions for Brands and Wikipedia ● Niche brands - go for longtail ● Branded anchor text
- 20. User Signals Factors ● Click-Trough Rate ● Time on Site ● Bounce rate Desktop vs Mobile: ● Mobile optimised sites, faster download times helps.
- 21. Find out more Download www.searchmetrics.com/us2014 If you have questions about the study email [email protected] Please share the guide, spread this useful info. Connect with me @petermeadit