I q amplifier innovation slide share

Editor's Notes

• #9: What if Customers have total control – independent players in the market place that are free to tell vendors what, when, where and how they want products and services. Maybe even how much they are willing to pay. Customers will be able to form and break relationships with vendors.Customer will have power and control over the vendor and thus brand relationship.Demand and the relationship between buyer and seller becomes completely personalized. Equipped with tools like loyalty programs, buying groups, and supply and demand, personalization & customization.Vendors no longer own customers Intention based data will be the buzz words of the day.Customers will not be captive – but rather independent of vendors and in some cases in control of the vendor – defining how, when, where product experiences are created and delivered.Many companies are trying to “personalizing advertising to the nth degree” but this is a dream of advertisers not of customers” “The case for customer liberation and the intention economy is not one against advertising, it is the case for a new set of customer capabilities and the effects of those capabilities” on the buying process, the moments of truth and the relationship created between brands and consumers.
• #10: Excerpt from Seth Godin Article:Most amateurs and citizens believe that marketing is the outer circle.Marketing = advertising, it seems. The job of marketing in this circle is to take what the factory/system/boss gives you and hype it, promote it and yell about it. This is what so many charities, politicians, insurance companies, financial advisors, computer makers and well, just about everyone does.The next circle in has so much more leverage. This is the circle of telling a story that resonates with a tribe. This is the act of creating alignment, of understanding worldviews, of embracing and elevating the weird. Smart marketers in this circle acknowledge that their product or service isn't for everyone, but bend over backwards to be sure that some people will be able to fall in love with it.The next circle in easily overlooked. This is the act of changing what surrounds the actual product or service, adding enough usability and support and atmosphere that the perception of the product itself changes. Zappos did this for shoes. Ikea almost willfully goes in the other direction with its furniture assembly and delivery approach. When you go to an expensive restaurant, you're buying far more than what the chef cooked. Products and services are only commodities if you treat them that way.And the innermost circle is the product or service itself. When the thing you sell has communication built in, when it is remarkable and worth talking about, when it changes the game--marketing seems a lot easier. Of course, that's because you did the marketing when you invented the thing, saving you the expense and trouble of yelling about it.When in doubt, when your marketing isn't working, the answer is easy: go one circle in.
• #13: So what is iQ Amplifier team does?Think about it as two key areas in the process of delivering better brand experiencesultimately leading to memorable brand engagements through product and services that people want to interact withStart’s with collecting ideas, by leveraging our network of inventors, idea generators, client advocates and brand experience expertsPutting ideas through a proven evaluation process to vet the ideas for Strategic fit to our businessSize and risk associated with the business opportunitiyMarket viabilityUsing the innovation lab to prototype and commercialize these product ideas
• #15: Tell the Kodak story – not really the classic story of innovators dilemma. Common perception that Kodak did not innovate. Truth is Kodak innovated in many ways – especially in digital imaging. Lead in many categories of digital imaging but Kodak chose to invest in a category (printing) that ultimately proved to lead to its demise.
• #20: Connected Innovation is a 360-degree approach. It encompasses all elements of a product or service, from ideation and design, testing, to how it is advertised and then supported. Connected Innovation is the business process of using such online tools as user communities, blogs, innovation portals and social media to mine, connect, and routeideas, employees, consumers, customers, vendors, brands and technologies. More specifically, online communities, innovation portals and social media strategies not only create new connections but also allow the extraction of value from these connections.Co-creation with customersLeveraging the “global brain”Social knowledge creation (be innomediaries)Division of labor among specialized playersNew intermediaries to facilitate innovationNon-traditional business models