iPhone AppStore Secrets - Pinch Media

The document shares insights from Pinch Media's analysis of app usage following 30 million downloads since the App Store launch, providing valuable data on user retention, download trends, and pricing strategies. It highlights the impact of app rankings on user acquisition, emphasizing that appearing in the top lists significantly boosts new user downloads, albeit temporarily. Additionally, it examines user engagement patterns and the retention rates of free versus paid applications, revealing that long-term user retention is generally low.