Facebook for Business
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The document is a practical guide on leveraging social media, particularly Facebook, for business purposes. It covers key topics such as creating profiles, business goals, advertising, and utilizing analytics for effective engagement. It emphasizes the importance of social media in influencing consumer decisions and outlines steps for establishing a business presence on Facebook.
Facebook for Business
- 1. for Business a practical guide Presenter: Rabiya Jilani CEO, Lumenica, LLC Twitter: @bizincubation
- 2. Agenda • What is Social Media? • Why is it important? • What is Facebook? • Personal Profile VS Business Profile • Business Pages • Business Goals for Facebook • Features: Ads, Events • Facebook Insights • Overview of Sales Funnel © 2009 Lumenica, LLC
- 3. What do you think of when you hear the word Social Media? © 2009 Lumenica, LLC
- 5. Social media is more than just building relationships on big networks, its about…. Brands having conversations © 2009 Lumenica, LLC
- 6. Social Media Influences Decisions • 91% say consumer reviews are the #1 aid to buying decisions • 87% trust a friends recommendation over critics review • Online social network users were 3 times more likely to trust their peers decisions over advertising when making purchase decisions • 26% of search results link to user‐generated content © 2009 Lumenica, LLC
- 7. What is Facebook? • Communicate • Seek Information • Play with applications • Control Content • Build Relationships • Express themselves • Share information © 2009 Lumenica, LLC
- 8. Facts • Founded in 2004 • Over 350 million active users • More than 2/3 of users outside of college • Fastest growing demographic: 35+ • Average user has 120 friends • More than 6 million users become fans of pages each day • More than 700,000 businesses have active pages on facbeook © 2009 Lumenica, LLC
- 10. Personal Profile vs Business Profile Create Lists Friends Family Coworkers Classmates © 2009 Lumenica, LLC
- 11. Cont’d • Create a personal page first • Profile pages are for people NOT for business © 2009 Lumenica, LLC
- 12. Business Page vs Business Group Business Page Business Group Members join as fans Members join as members Fan Pages are visible to unregistered users Better for group discussions Better for long term relationships Officers facilitate and regulate Add applications discussions Comes with Analytics No extra applications Unlimited number of fans Limited to 3,000 members You can add other pages as your page’s No analytics favorites You can send updates to your “fans” © 2009 Lumenica, LLC
- 13. Personal Profile vs Business Profile © 2009 Lumenica, LLC
- 14. Business Goals for using Facebook • Get Found • Connect and Engage • Create a Community • Promote Content © 2009 Lumenica, LLC
- 15. Step 1: Create Page Go to www. Facebook.com/pages/create.php Step 2: Build your Page Add basic information‐website, name, location, logo © 2009 Lumenica, LLC
- 16. Step 3: Publish Page No one can see the page unless you publish it Step 4: Become a fan! Become a fan, ask others to become fans © 2009 Lumenica, LLC
- 18. Step 5: Use the page Add Pictures Videos Discussions Events Blog Article Feed Add Applications © 2009 Lumenica, LLC
- 19. Step 6: Get a Vanity URL Go to http://www.facebook.com/username/ Get a vanity URL you don’t want a business page that looks like: www.facebook.com/pages/Herndon‐ VA/Reallylongnameofyourpage/371401880527 © 2009 Lumenica, LLC
- 21. Facebook Ads © 2009 Lumenica, LLC
- 22. Facebook Ads • Reach over 2million active users • Attach social action • Create a demand • Choose Pay per click option • Choose Pay per impression option • Target add‐ geographic, gender, age and more • Track your progress, gain insight, modify © 2009 Lumenica, LLC
- 24. Facebook Insights © 2009 Lumenica, LLC
- 25. Facebook Insights © 2009 Lumenica, LLC
- 26. Facebook Insights © 2009 Lumenica, LLC
- 27. Facebook Insights © 2009 Lumenica, LLC
- 28. 5 phases of The Facebook Sales Funnel © 2009 Lumenica, LLC
- 29. How to promote? • Email Signature • Business Card • Other Social Media Networks • Website • Newsletter • Announce in Events • Give people an incentive to join your Facebook Page © 2009 Lumenica, LLC
- 30. Cross Promote © 2009 Lumenica, LLC
- 31. Remember to: Promote Everything through Social Media AND Have Fun! © 2009 Lumenica, LLC
- 32. Questions? Contacting me Email: [email protected] www.lumenica.com http://www.linkedin.com/in/rabiya http://www.twitter.com/bizincubation http://www.slideshare.net/rabiyaj © 2009 Lumenica, LLC