The Mobile Device Security Bible 2014-2020

The Mobile Device Security Bible: 2014 - 2020
Part of the “The Mobile Device & Network Security Bible”, this report presents in-depth
assessment of the global mobile device security market. The report focuses on the following two submarkets:
Mobile Device Client Security Software: Anti-Malware/Anti-Virus Client Software Back Up & Restore
Software Privacy Protection Software Mobile VPN Client Software Remote Locking Software Remote
Tracking Software Encrypted Communications (Voice/Data) Software Encrypted Storage Software Mobile
Device Security Hardware: Semiconductors/Embedded Chip Security NFC Biometrics In addition to
covering key market drivers, challenges, future roadmap, value chain analysis, deployment case studies and
vendor service/product strategies for several individual submarkets, the report also presents comprehensive
forecasts for the mobile device and network security market from 2013 till 2020. Historical revenue figures for
2010 – 2012 are also presented. The forecasts and historical revenue figures are individually segmented
for four submarkets, 17 product/service categories, six geographical regions and 34 countries.
The report comes with an associated Excel datasheet covering quantitative data from all figures presented
within the report.
Topics Covered:
The report covers the following topics:
An in-depth analysis for two individual submarkets and their associated product/service categories:
Mobile Device Client Security Software Mobile Device Security Hardware Value chain analysis for each
submarket Key market drivers and challenges for each submarket Key trends for each submarket Case
studies on product/service deployment for each submarket Profiles and strategies of key players in the market
Historical revenue figures and forecasts till 2020
Historical Revenue & Forecast Segmentation:
Market forecasts and historical revenue figures are provided for each of the following submarkets and their
product/service categories:
Mobile Device Client Security Software
Anti-Malware/Anti-Virus Client Software Back Up & Restore Software Privacy Protection Software Mobile
VPN Client Software Remote Locking Software Remote Tracking Software Encrypted Communications
(Voice/Data) Software Encrypted Storage Software Mobile Device Security Hardware
Semiconductors/Embedded Chip Security NFC Biometrics The following regional and country markets are
also covered:
Regional Markets
Asia Pacific Eastern Europe Latin & Central America Middle East & Africa North America Western Europe
Country Markets
Argentina, Australia, Brazil, Canada, China, Czech Republic, Denmark, Finland, France, Germany, India,
Indonesia, Israel, Italy, Japan, Malaysia, Mexico, Norway, Pakistan, Philippines, Poland, Qatar, Russia, Saudi
Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, UAE, UK, USA
Key Findings:
The report has the following key findings:
Driven by the thriving ecosystem, SNS Research estimates that mobile device and network security

investments will account for nearly $9 Billion in 2013 alone. The market is further expected to grow at a
CAGR of nearly 21% over the next 7 years Enterprises and mobile network operators have made significant
investments in integrated security appliances and content security gateways (including those specific to
SMS/MMS security) The installation of Anti-Malware/Anti-Virus client software is fast becoming a de-facto
requirement for most smartphones and tablets More than half of all enterprises allow the use of employed
owned mobile devices on their networks. Enterprises thus continue to aggressively adopt SSL VPNs in their
mobile security strategies to ensure connection security in addition to activity monitoring and control Mobile
Device Management (MDM) services providers are eyeing on opportunities for cloud based mobile security
services that extend existing security policies to enterprise mobile devices to help secure data, reduce risk and
protect the enterprise, which has created a new submarket for mobile Security as a Service (SEaaS)
Key Questions Answered:
The report provides answers to the following key questions:
How big is the mobile device security market, and what particular submarkets does it constitute? Who are
the key players in each submarket? How is the value chain structured for each submarket and how will it
evolve overtime? Which regions and countries will witness the highest percentage of growth in mobile
security spending? Will recent privacy scandals have a negative impact on mobile security spending in the
coming years? What known malware families are most dangerous for modern smartphones?
table Of Contents

1 Chapter 1: Introduction 19
1.1 Executive Summary 19
1.2 Topics Covered 21
1.3 Historical Revenue & Forecast Segmentation 22
1.4 Key Questions Answered 24
1.5 Key Findings 25
1.6 Methodology 26
1.7 Target Audience 27
1.8 Companies & Organizations Mentioned 28

2 Chapter 2: An Overview Of The Mobile Device & Network Security Market 40
2.1 The Importance Of Mobile Devices & Networks 40
2.1.1 Mobile Devices Outnumber Pcs & Notebooks 40
2.1.2 Supporting A Plethora Of Applications & Hardware Peripherals 42
2.1.3 Vulnerability To Attacks: Opening The Market For Mobile Security 42
2.2 What Constitutes The Mobile Device & Network Security Market? 43
2.3 Mobile Network Infrastructure Security Software & Appliances 45
2.3.1 Overview 45
2.3.2 What Constitutes This Submarket? 45
2.3.3 Value Chain 46

2.3.4 Vendor Landscape: Key Characteristics 47
2.4 Mobile Device Client Security Software 48
2.4.1 Overview 48
2.5 Mobile Device Security Hardware 51
2.5.1 Overview 51
2.6 Mobile Security & Mdm Services 54
2.6.1 Overview 54

3 Chapter 3: Mobile Network Infrastructure Security Software & Appliances 57
3.1 Integrated Security Appliances 58
3.1.1 Introduction 58
3.1.2 How Integrated Security Appliance Help In Securing Mobile Networks? 58
3.1.3 Integrated Security Appliance Use Cases 60
3.1.3.1 Firewall 60
3.1.3.2 Intrusion Prevention System (ips) 61
3.1.3.3 Email Protection System 61
3.1.3.4 Identity Protection System 62
3.1.3.5 Content Filtering 62
3.1.3.6 Anti-virus And Anti-spyware Protection 62
3.1.3.7 Anti-spam Filtering 62
3.1.3.8 Virtual Private Networks (vpn) 63
3.1.4 Key Market Drivers 64
3.1.4.1 Mobility 64
3.1.4.2 Small Businesses 64
3.1.4.3 Ubiquity 64
3.1.4.4 Compliance 65
3.1.4.5 Processing Power 65
3.1.5 Key Market Challenges 66
3.1.5.1 Design Trade-offs 66
3.1.5.2 Single Point Of Failure 66
3.1.6 Key Players In The Market 67
3.1.7 Recent Innovations And Developments 68
3.1.7.1 Case Study: Sophos 68

3.1.7.2 Case Study: Fortinet 68
3.2 Content Security Gateways 69
3.2.2 How Content Security Gateways Protect Mobile Networks? 69
3.2.3 Delivery Modes 69
3.2.4 Features 70
3.2.5.1 Internet Growth 72
3.2.5.2 Granularity Of Features 72
3.2.6.1 Risk-reward Ratio 73
3.2.8.1 Case Study: Saas Based Vendors 74

4 Chapter 4: Mobile Device Client Security Software 75
4.1 Anti-malware/anti-virus Client Software 76
4.1.2 Detection Mechanism: How It Works? 76
4.1.3 Delivery Mode 76
4.1.4 Performance Barometers 77
4.1.5.1 Mobile Device Shipment Volumes 78
4.1.5.2 Device Metamorphosis 78
4.1.5.3 Application Marketplaces 79
4.1.6.1 Limited Resource Availability 79
4.1.6.2 Scepticism 80
4.1.8.1 Case Study: Antivirus Test Results 82
4.1.8.2 Vulnerability Against Malware 82
4.2 Back Up & Restore Software 83
4.2.2 Trend Micro Case Study: How Mobile Back Up & Restore Software Works? 83
4.2.3 Delivery Mode 84
4.2.4.1 Short Replacement Cycles 85
4.2.4.2 Maturity Of Third Party Hosting Services 85
4.2.5.1 Software Usability Issues 86
4.2.5.2 Data Security & Confidentiality In The Cloud 86

4.2.7.1 Case Study: Axiom And Nq Mobile 88
4.2.7.2 Case Study: Cellebrite 88
4.3 Privacy Protection Software 89
4.3.2 How Does Mobile Privacy Protection Software Work? 89
4.3.3.1 Proliferation Of Mobile User Information 90
4.3.3.2 Monitoring & Regulating Access To Personal Data 90
4.3.4.1 Ambiguity Of Functionality & Software Bundling 91
4.3.4.2 Lack Of Commercial Instigation 91
4.3.5.1 Caloppa 92
4.4 Mobile Vpn Client Software 93
4.4.2 How Mobile Vpn Works? 93
4.4.3.1 Privacy Over Public Mobile Networks 94
4.4.3.2 Bypassing Restrictions 94
4.4.4.1 Duality Of Android 95
4.4.4.2 Interoperability 95
4.4.6.1 Case Study: Inside Secure 97
4.5 Remote Locking Software 98
4.5.2 How Remote Locking Software Works? 98
4.6 Remote Tracking Software 101
4.6.2 How Remote Tracking Software Works? 101
4.6.3.1 Device Recovery 102
4.6.3.2 Proactive Location Based Warning 102
4.6.4.1 Privacy Concerns 103
4.6.4.2 Location Technology Challenges 103

4.6.6.1 Case Study: Sk Telecom 104
4.7 Encrypted Communications (voice/data) Software 105
4.7.2 How Encrypted Communications Software Works? 105
4.7.2.1 At&t’s Approach 105
4.7.2.2 Cellcrypt’s Approach 106
4.7.2.3 Rim’s Approach 106
4.7.3.1 Confidentiality 107
4.7.3.2 Wider Stakeholder Participation 107
4.7.4.1 Overheads 107
4.7.4.2 Managing The Balance 107
4.7.6.1 Case Study: Silent Circle 108
4.8 Encrypted Storage Software 109
4.8.2 How Encrypted Storage Software Works? 109
4.8.3.1 Preserving Integrity Of Personal Data 110
4.8.3.2 Remote Functionality 110
4.8.4.1 Performance Issues 110

5 Chapter 5: Mobile Device Security Hardware 112
5.1 Semiconductors/embedded Chip Security 113
5.1.2 How Embedded Chip Security Works? 113
5.1.3 Scenarios To Be Catered For 113
5.1.3.1 Secure Paths Within The Device 114
5.1.3.2 Enforcing Drm Rules 114
5.1.3.3 Enforcing Software And Hardware Integrity 114
5.1.3.4 Management Of Meta-data 114
5.1.3.5 Management Of Updates 114
5.1.3.6 Management Of Mobile Payments 114
5.1.3.7 Preventing Unauthorized Access To The Device 114
5.1.4 Role Played By Tcg 115

5.1.4.1 Tpm Mobile 115
5.1.5.1 Best Fitment 117
5.1.5.2 Advances In Cryptography 117
5.1.6.1 Stakeholder Ennui 118
5.1.8.1 Barriers To Tpm Mobile 119
5.1.8.2 Can Embedded Chip Security Deter The Growth Of Security Software Applications? 119
5.2 Nfc 121
5.2.2 How Nfc Works? 121
5.2.2.1 Features And Use Cases 121
5.2.2.2 Is Nfc Immune To Eavesdropping? 122
5.2.2.3 Security Measures 123
5.2.3.1 Universality & Versatility 123
5.2.3.2 Support From Mobile Network Operators 124
5.2.4.1 Stakeholder Reluctance To Hardware Modification 124
5.2.4.2 Lack Of Focus On Robust Encryption Techniques 124
5.2.5.1 Early Developers 125
5.2.5.2 Mobile Network Operators 125
5.2.5.3 Semiconductor Chipset Makers 125
5.2.5.4 Mobile Oems 125
5.2.6.1 Google Wallet: Transforming Mobile Devices Into Virtual Wallets 126
5.2.6.2 Isis 126
5.3 Biometrics 127
5.3.1.1 Representing Identity Data 127
5.3.1.2 Fingerprint Capture 127
5.3.1.3 Facial Feature Recognition 128
5.3.1.4 Usage Of Voice Recognition 128
5.3.2 How Biometrics Work? 128
5.3.2.1 Enrollment 128
5.3.2.2 Sample Extraction 129
5.3.2.3 Biometric Validation 129
5.3.3.1 Mobility & Emerging Applications Of Biometrics 130
5.3.3.2 Mobile Network Operator Interest 131

5.3.4.1 Hardware Value Addition 131
5.3.4.2 Stakeholder Scepticism 131
5.3.6.1 Voice Recognition Software: Lessons For Mobile Biometrics 133
5.3.6.2 Eyeverify: Identifying Live Eye Vein Patterns 134

6 Chapter 6: Mobile Security And Mdm Services 135
6.1 On-premises Mobile Security Mdm Services 136
6.1.2 How Mdm Services Work? 136
6.1.3 Essential Attributes Of Mdm Services 137
6.1.3.1 Accessibility 137
6.1.3.2 Should Not Be Perceived As An Overhead 137
6.1.3.3 Granularity 138
6.1.3.4 Ease Of Maintenance And Management 139
6.1.4.1 Dissolution Of Distinction Between Personal And Official Devices 140
6.1.4.2 The Growing Penetration Of The Iphone And Android Devices 140
6.1.4.3 Byod 141
6.1.4.4 Need For Policy Framework 142
6.1.5.1 Administration Overhead 142
6.1.5.2 Distinguishing Between Personal And Corporate Usage 142
6.2 Cloud Based Mobile Secaas Mdm Services 145
6.2.2 How Cloud Based Mobile Saas Mdm Services Work? 145
6.2.3 Desirable Attributes 146
6.2.3.1 Integration With Directory Services 146
6.2.3.2 Email Access Control 146
6.2.3.3 Network Up-time And Availability 146
6.2.3.4 Operational And Security Practices 146
6.2.3.5 Measures To Reduce Manual Intervention 146
6.2.4.1 Freedom From Upfront Investment 147
6.2.4.2 Tackling Obsolescence 147
6.2.4.3 Operational Synergy 147
6.2.5.1 Implications Of Hosting 148

6.2.7 Case Study Of Integrated Mdm: Airwatch 149
6.2.7.1 Os Support 149
6.2.7.2 Mdm Features 149
6.2.7.3 Hosting Models 150
6.2.7.4 Licensing Mechanism 151
6.3 Mobile Identity Management Services 152
6.3.2 History 153
6.3.3 Modus Operandii, Innovations And Key Players Explained Through Diverse Approaches 153
6.3.3.1 Active Directory From Microsoft 153
6.3.3.2 Sso From Oracle 155
6.3.3.3 Establishing The Sim Card As An Authentication Device 156
6.3.3.4 Adding Mobility To Digital Ids: Valimo/gemalto Case Study 156
6.3.4.1 Mobility For Business Users 158
6.3.4.2 Ease Of Use 158
6.3.4.3 Financial Inclusion 159
6.3.4.4 Incentive For Mobile Network Operators 159
6.3.5.1 Device Vulnerability 160

7 Chapter 7: Key Company Profiles 161
7.1 3m Cogent 161
7.2 Actiance 161
7.3 Adtran 162
7.4 Airwatch 162
7.5 Amtel 163
7.6 At&t 163
7.7 Avg 164
7.8 Barracuda 164
7.9 Bullguard 165
7.1 Cellabrite 165
7.11 Cisco Systems 166
7.12 Dell 166
7.13 Ericsson 167
7.14 Eset 167
7.15 F-secure 168
7.16 Ibm 168
7.17 Inside Secure 169
7.18 Kaspersky Lab 169
7.19 Koolspan 170

7.2 Lookout 170
7.21 Mcafee 171
7.22 Microsoft 171
7.23 Mobileiron 172
7.24 Mocana 172
7.25 Motorola Solutions 173
7.26 Netmotion 173
7.27 Nokia 174
7.28 Nq Mobile 174
7.29 Nxp 175
7.3 Oracle 175
7.31 Panda Security 176
7.32 Rim 176
7.33 Sophos 177
7.34 Soti 177
7.35 Sra International 178
7.36 Symantec 178
7.37 Trend Micro 179
7.38 Untangle 179
7.39 Webroot 180
7.4 Zyxel 180
7.41 Others 181

8 Chapter 8: Market Analysis & Forecasts 182
8.1 Global Outlook Of The Mobile Device & Network Security Market 182
8.2 Submarket Segmentation 183
8.3 Mobile Network Infrastructure Security Software & Appliances Submarket 184
8.3.1 Integrated Security Appliances For Mobile Networks 186
8.3.2 Content Security Gateways For Mobile Networks 186
8.3.3 Sms/mms Security Gateways For Mobile Networks 187
8.4 Mobile Device Client Security Software Submarket 188
8.4.1 Anti-malware/anti-virus Client Software 190
8.4.2 Back Up & Restore Software 190
8.4.3 Privacy Protection Software 191
8.4.4 Mobile Vpn Client Software 191
8.4.5 Remote Locking 192
8.4.6 Remote Tracking Software 192
8.4.7 Encrypted Communication (voice/data) Software 193
8.4.8 Encrypted Storage Software 193
8.4.9 Enterprise Vs. Consumer Segmentation 194
8.5 Mobile Device Security Hardware Submarket 196
8.5.1 Semiconductors/embedded Chip Security 198

8.5.2 Nfc 198
8.5.3 Biometrics 199
8.6 Mobile Security & Mdm Services 200
8.6.1 On-premises Mobile Security Mdm Services 202
8.6.2 Cloud Based Mobile Secaas Services 202
8.6.3 Mobile Identity Management Services 203
8.7 Regional Outlook 204
8.8 Asia Pacific 205
8.8.1 Submarket Segmentation 206
8.8.2 Mobile Network Infrastructure Security Software & Appliances 207
8.8.3 Mobile Device Client Security Software 208
8.8.4 Mobile Device Security Hardware 209
8.8.5 Mobile Security & Mdm Services 210
8.8.6 Country Level Segmentation 211
8.8.7 Australia 212
8.8.8 China 213
8.8.9 India 214
8.8.10 Japan 215
8.8.11 South Korea 216
8.8.12 Pakistan 217
8.8.13 Thailand 218
8.8.14 Indonesia 219
8.8.15 Malaysia 220
8.8.16 Taiwan 221
8.8.17 Philippines 222
8.8.18 Rest Of Asia Pacific 223
8.9 Eastern Europe 224
8.9.7 Czech Republic 231
8.9.8 Poland 232
8.9.9 Russia 233
8.9.10 Rest Of Eastern Europe 234
8.10 Latin & Central America 235

8.10.7 Argentina 242
8.10.8 Brazil 243
8.10.9 Mexico 244
8.10.10 Rest Of Latin & Central America 245
8.11 Middle East & Africa 246
8.11.7 South Africa 253
8.11.8 Uae 254
8.11.9 Qatar 255
8.11.10 Saudi Arabia 256
8.11.11 Israel 257
8.11.12 Rest Of The Middle East & Africa 258
8.12 North America 259
8.12.7 Usa 266
8.12.8 Canada 267
8.13 Western Europe 268
8.13.7 Denmark 275
8.13.8 Finland 276
8.13.9 France 277
8.13.10 Germany 278
8.13.11 Italy 279
8.13.12 Spain 280
8.13.13 Sweden 281
8.13.14 Norway 282
8.13.15 Uk 283

8.13.16 Rest Of Western Europe 284
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The Mobile Device Security Bible 2014-2020

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The Mobile Device Security Bible 2014-2020