Reimagine Your Video Communications With Video Center on AWS
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The document outlines the evolution of enterprise video communications, emphasizing the need for integration with AWS Elemental Media Services to enhance functionalities and efficiencies. It discusses typical use cases, best practices, and the advantages of cloud-based video delivery, including scalability, cost-effectiveness, and ease of use. Additionally, it showcases a video center solution that provides a user-friendly interface for managing and delivering secure enterprise videos across various devices.
Reimagine Your Video Communications With Video Center on AWS
- 1. Reimagine Your Video Communications With Video Center on AWS June 7, 2018
- 2. Agenda ▸ Enterprise video landscape ▸ Typical use cases and best practices ▸ Why build on AWS Elemental Media Services ▸ Video Center on AWS ▸ Case study ▸ Video Center demo ▸ Q&A
- 3. Our Presenters! Scott Woods Senior Elemental Specialized Solutions Architect AWS Elemental Alaaeldin El-Nattar COO Rivet Logic
- 4. The Enterprise Video Landscape is Evolving
- 5. Enterprise video usage is increasing, with employees creating and watching videos at an increasingly higher rate
- 6. Fundamental Changes In The Industry Unification of Platforms Consumers are looking to extract more functionality out of smaller set of enterprise communication technologies Undifferentiated solutions with singular functions must evolve to remain relevant Enterprise technology companies need to extend their capabilities to differentiate their offerings Integrate AWS services complementary to enterprise video such as object recognition, automated transcription, translation Better Efficiencies Able to use new functionality which make their usage of video technologies more efficient Delight consumers by rapidly releasing enhancements which increase usability and enable process efficiencies Understand and implement process efficiencies enabled by new machine learning solutions AWS Media Services make it fast and easy to prepare, process, and deliver video in the cloud with pay-as-you-go pricing. Resources scale automatically with workflow complexity and audience size. Service Availability Anywhere on Any Device at Scale Cloud adoption enables enterprise video services to be available with minimal set up Enterprise technology providers must evolve their platforms to embrace hybrid or all-cloud solutions AWS enables video technology providers to adopt any of its services via open APIs, partner and marketplace programs Adopting cloud where efficiencies increase ROI. Possibly modify operational and commercial models when deploying cloud solutions USER EXPECTATIONS BUSINESS CHANGE OPERATIONAL IMPLICATIONS CLOUD-BASED SOLUTIONS
- 7. Streaming platforms capture content from frequently-used enterprise communications solutions and enable it for one-to-many distribution Interest In Integrating Streaming Solutions Source: WR Enterprise Web Communications Survey, 4Q2017; n=2,004 90% of IT respondents view standardization on a single platform as “important.” % OF ORGANIZATIONS THAT HAVE INTEREST IN INTEGRATION OF STREAMING WITH SPECIFIED COMMUNICATIONS PLATFORM
- 8. Enterprise Video Use Cases & Best Practices
- 9. Popular Internal Use Cases ▸ Employee learning / training ▸ Corporate communications ▸ Employee generated content ▸ Live broadcast of company events ▸ Recruiting and onboarding
- 10. Popular External Use Cases ▸ Brand awareness ▸ Sales ▸ Customer / partner training ▸ Lead-generation & nurturing ▸ Public events ▸ Help desk / customer service
- 11. 93% of organizations use video for more than one use case.
- 12. Video Delivery Methods ▸ Video On Demand (VOD) ▸ Live Video ▸ Live to VOD
- 13. Video On Demand (VOD) ▪ Video content libraries ▪ Available at any time ▪ By any device ▪ Across a range of networks and protocols
- 14. VOD Use Case Examples Marketing Public Relations Investor Relations Training and Classroom Product and Customer Support Internal Comms & News
- 15. Live Video ▪ Live event broadcasts ▪ Consumed by any device ▪ Across a range of networks and protocols
- 16. Live Video Use Case Examples Live EventLive Internal Comms & News Live Training
- 17. Live to VOD
- 18. Enterprise Video Requirements Easy to Use Secure Measured Branding, Control & Flexibility Searchable & Personalized
- 19. Value-add Enterprise Requirements Transcription Translation Auto-tagging Digital Rights Management Clipping
- 20. Nonfunctional Requirements BYOD Any Network Disconnected Scalable Cost Effective
- 21. Why Build on AWS Elemental Media Services?
- 22. Businesses need the right tools to enable company-wide video usage ▸ User friendly tools for video capture ▸ Simple publishing workflows ▸ Integration into existing platforms ▸ Single, centralized system ▸ Better search & discovery features ▸ Tools to watch and create videos on mobile ▸ Infrastructure and equipment
- 23. Conventional video technologies fall short because they... ▸ Are capital intensive ▸ Require complex resource planning ▸ Require continuous upgrades ▸ Require significant operational expense ▸ Are slow to address new and emerging standards
- 24. Shorten time-to-market, test out new approaches Automate the supply chain Global availability instantly, with no commit Build for one region and you have built for “all” Focus your resources on your media needs Stop maintaining data centers Video Infrastructure Migrating To The Cloud Trade capital expense for variable expense Pay for media you store and process as you go Benefit from massive economies of scale AWS helps you adapt media storage and compute needs Stop guessing capacity Handle unpredictable and bursty media needs
- 25. 16 Regions – 42 Availability Zones – 114 Edge Locations Go Global In Minutes US East N. Virginia (6), Ohio (3) US West N. California (3), Oregon (3) Asia Pacific Mumbai (2), Seoul (2), Singapore (3), Sydney (3), Tokyo (4), Osaka-Local (1)1 Canada Central (2) China Beijing (2), Ningxia (2) Europe Frankfurt (3), Ireland (3), London (3), Paris (3) South America São Paulo (3) AWS GovCloud (US-West) (2) Bahrain Hong Kong SAR, China Region & Number of Availability Zones Sweden AWS GovCloud (US-East) New Region (coming soon)
- 26. AWS Elemental Media Services Live VOD Live Channel SOURCE Managed Network DISTRIBUTION DEVICES File-based media STORAGE STORAGE AWS Elemental MediaConvert FILE-BASED PROCESSING AWS Elemental MediaTailor PERSONALIZATION & MONETIZATION Amazon CloudFront CDNLIVE VIDEO PROCESSING AWS Elemental MediaLive AWS Elemental MediaPackage JUST IN TIME PACKAGING & ORIGIN AWS Elemental MediaStore MEDIA OPTIMZED STORAGE & ORIGIN Amazon CloudFront CDN Amazon Lambda WORKFLOW Amazon S3 VOD ORIGIN AWS Elemental Live ON-PREMISES ENCODING
- 27. AWS Stack for Media Streaming Workflows Ingest/Create Store Process Deliver AWS Direct Connect AWS Import/ Export AWS Storage Gateway AWS Snowball S3 Transfer Acceleration AWS Elemental Live Amazon EBS Amazon S3 Amazon CloudFront Route 53 AWS WAF AWS Elemental MediaTailor Amazon VPC Lambda Amazon EC2 Amazon Rekognition Amazon Lex Amazon Polly Amazon Machine Learning Amazon RDS Amazon DynamoDB Amazon Elastic Transcoder Amazon CloudSearch Amazon SQS AWS Step Functions Amazon SNSAmazon Transcribe Amazon Comprehen d Amazon Translate AWS Elemental MediaStore AWS Elemental MediaPackage AWS Elemental MediaConvert AWS Elemental MediaLive Amazon Glacier Amazon EFS
- 28. Video Center on AWS
- 29. Video Center on AWS ▸ Cloud-based video delivery powered by Crafter CMS and AWS Elemental ▸ Consumer-like experience to manage, publish and deliver enterprise video ▸ Personalized experience ▸ Highly secure
- 30. Built using Crafter CMS and leveraging AWS Elemental Media Services SOLUTION ● Highly secure, targeted video management and delivery ● User friendly consumer and management interfaces ● Automatic transcoding for device, resolution and bitrate BENEFITS ● User-friendly interface to consume highly secure video content ● Deliver secure video anywhere to any device ● Provide field personnel with the content they need
- 31. Video Center App - End User Experience ▸ Consumer-like experience ▸ Browse, search, discover, and play videos on any device ▸ Mobile-friendly ▸ Personalized
- 32. Streamed to users in the right format and bitrate for their device
- 33. Full featured CMS makes it possible to deliver different types of video experiences
- 34. What These Experiences Have in Common ▸ Serve audiences that need high quality video streaming that works on any network, for any device ▸ “Consumer grade” interfaces that are mobile friendly ▸ They plug into the organization’s security ▸ Content targeting based on roles, location and other factors such as prior use
- 35. Video Center CMS - Video Management Interface ▸ User-friendly interface to for content editors and video managers to create the experience ▸ Enterprise CMS capabilities - workflow, versioning, content modeling, auditing ▸ SSO integration ▸ In-context preview
- 36. Case Studies
- 37. ● Training videos delivered in government approved private cloud hosting ● Targeted video format for BYOD delivery ● Consumer-like interface ● Highly secure 24/7 streaming and downloading CASE STUDY: DOJ
- 38. Disconnected Content Delivery Workflow Video Center runs on hardened, physical servers that combine compute, storage and other AWS capabilities to provide either cloud-driven or fully disconnected content distribution for education, training, task enablement, communication and entertainment.
- 39. ● Live stream of its annual awards ceremony to employees worldwide ● DVR-like rewind capability for late joiners to watch from the start ● Dynamic scalability to serve 3K+ simultaneous viewers globally across different networks and devices CASE STUDY: Marriott International
- 40. Live and LTV Delivery Workflow Amazon Elastic Transcoder TRANSCODING PIPELINE Live Feed SOURCE Amazon CloudFront CDN AWS Elemental MediaPackage ORIGINATION & JUST-IN-TIME PACKAGING DISPLAY DEVICES Multiscreen Devices AWS Elemental MediaLive LIVE VIDEO PROCESSING AWS Elemental LIVE CONTRIBUTION ENCODER LIVE-TO-VOD WORKFLOW Amazon S3 Input STORAGE LIVE WORKFLOW Lambda Job Creator SNS Notification Amazon S3 Output STORAGE Crafter Video Center CMS Lambda Push Video SNS Completion
- 41. DEMO: Video Center on AWS
- 44. THANK YOU! Rivet Logic: http://rivetlogic.com & [email protected] AWS Media Services: http://aws.amazon.com/ media-services Any questions? You can reach us at: