Social Media for Nonprofits
- 1. Social Media for NonProfits: Engaging stakeholders via social media
- 2. “Non-profit organizations that have embraced social media with a “listen, fail informatively, and evolve approach” are seeing results.” –Beth Kanter, author of Beth’s Blog and named one of Business Week’s “Voices of Innovation for Social Media”
- 3. How does social media enhance your non-profit? Deepening relationships and engagement: By embracing openness and inspiring stakeholders, stakeholders begin to take action on their own Individuals & small groups are self-organizing around non- profit causes Social media is enabling individuals to create, join, and grow groups around issues they care about outside the direct control of a non-profit Facilitating collaboration and crowdsourcingSocial media allows nonprofits to collaborate with supporters by crowdsourcing ideas, feedback, and content for programs Social change behind firewall social media can help change the culture, flatten hierarchical structures, speed decision- making, improve programs and services.
- 4. When developing your social media program, use P.O.S.T. method… P= People Who are you to engage? O= Objectives What are you trying to achieve? S= Strategies What will it look like when you are done? T= Technologies What are the tools you plan to use?
- 6. Twitter
- 7. 1 Create a custom Twitter background that reflects your organization’s mission and brand
- 8. List the Twitter handles of the staff contributing to your org’s feed 2
- 9. Monitor your city’s Twitter hashtag for relevant information 3
- 10. Build real relationships by replying, retweeting, and join discussions 4
- 11. Promote an event, campaign, or movement with twitter hashtags (#beatcancer #memorywalk) 5
- 12. Piggyback on trending topics if they are related to your cause 6
- 13. Organize a tweetup 7
- 14. Start a petition with act.ly 8
- 15. Help web visitors tweet about your content with one click 9
- 16. Create a “twibbon” for people to add to their Twitter avatars to show their support 10
- 17. CASE STUDY: charity: water @charitywater charity: water is a non- profit organization bringing clean and safe drinking water to people in developing nations. They use their Twitter page by posting every day a “Photo of the day” Photo links to their blog
- 18. Facebook
- 19. Facebook Tips for Powerful Content by Beth Kanter Timely, Relevant, and Quality Content Pictures Can Inspire Many Shares or Comments Variety Adds Spice Be Consistent Short & Sweet
- 20. Facebook Tips, Continued… Experiment with Timing Include a call to action: share, like, comment Celebrate milestones, share good news Always be commenting Repeat proven stuff
- 21. CASE STUDY: Human Rights Campaign Images with quote more powerful than simply the quote as status update Call to action: “Do you agree? Click share.”
- 22. CASE STUDY: NPR’s Valentine’s Cards Shows NPR’s sense of humor and what they are passionate about
- 23. Blogs
- 24. Create an editorial calendar for your blog 1
- 25. Add your blog’s feed to your fan page 2
- 26. Accepting and encouraging comments allows your blog readers to do some brainstorming for you 3
- 27. Write blogs with content that is useful for everyone 4 National Wildlife Federation (NWF) Blog
- 28. Foursquare
- 29. What is Foursquare? It is a location-based social networking site, game and city guide. Users are awarded points, “mayorships” and badges for visiting places and checking in via their mobile …How is foursquare relevant to your nonprofit?...
- 30. Increase brand presence The geolocation element is a great way to put your nonprofit on the map 1
- 31. Manage people within an event Ask your volunteers to check in on Foursquare when your nonprofit holds an event. 2
- 32. Cause Marketing & Event Promotion 3 Recruit a corporate partner to make a donation to your cause every time a user checks in to their store or restaurant. Sponsors can promote a nonprofit’s event to shoppers when they check-in.
- 33. 3 things to get started… Register your nonprofit Add “tips” The tips and shout-out features let you include interesting details about your cause Promote your presence on Foursquare across other social media channels
- 35. Youtube
- 36. Youtube’s Nonprofit Program Free Benefits Premium branding capabilities and increased uploading capacity The option to drive fundraising through Google Checkout “Donate” button Listing on the “Nonprofit videos page” Ability to place a Call to Action overlay on your videos to raise money or find volunteers
- 38. CASE STUDY: Invisible Children & KONY 2012 Video goes viral & shared across various social media platforms
- 39. CASE STUDY: Make-A-Wish Foundation’s “My Wish” Series ESPN pairs with Make-A-Wish in series that chronicles the granting of unique sports-related wishes granted to children with life-threatening medical conditions.
- 40. End