Open Innovation in Museums
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The document discusses open innovation in museums, exploring its benefits, risks, and strategies for engaging wider communities. It highlights case studies from various organizations, detailing how open innovation can enhance creativity and collaboration. Additionally, it emphasizes the importance of asking insightful questions, sharing risks, and creating safe spaces for collaboration.
Open Innovation in Museums
- 1. 100%Open 2014 Open Innovation in Museums 24 September 2014 1
- 2. 100%Open 2014 Questions 1. What is (the process of) Open Innovation? 24 September 2014 2 2. What would be the benefits and risks for museums of an Open Innovation approach? 3. How can museums draw in the expertise & energy of a wider community, become more vibrant and connected? 4. Why are membership/friends schemes still in their infancy for museums and could they be dramatically transformed by an Open Innovation approach?
- 3. 3 Minute JV
- 4. 24/09/2014 © 100%Open 2009 4 3 minute JV “A new idea is nothing more or less than the combination of old elements.” James Webb Young
- 5. 100%Open 2014 3 Minute Joint Venture 1. Turn to somebody you don’t know. 2. Introduce yourselves to each other. 3. Find something you could do together. 4. Give your joint venture a name.
- 6. 24 September 2014 100%Open 2014 6
- 7. 24 September 2014 © 100%Open 2014 7 The Birthday Paradox What are the chances that two people in this room share the same birthday?
- 8. 100%Open 2014 Innovation is… 24 September 2014 8 Innovation = Problem x Solution x Execution
- 9. 100%Open 2014 Open Innovation is… 24 September 2014 9 Open innovation is…?
- 10. 24 September 2014 © 100%Open 2014 10 Open innovation is… Innovating with partners by sharing the risks and the rewards.
- 11. 100%Open 2014 2 degrees of Separation 24 September 2014 11 “No matter who you are, most of the smartest people work for someone else.” Bill Joy, Sun Microsystems
- 12. 100%Open 2014 Open Business? 24 September 2014 12 Collaborative Co-Creative Cooperative Closed
- 13. 24/09/2014 13 © 100%Open 2014 Case Study – The LEGO Group We helped LEGO create their open innovation strategy and develop an ideas platform rolled out to all employees and to an external community of 500,000 people.
- 14. 100%Open 2014 14 Case Study – Everything Everywhere 24 September 2014 We helped Orange and EE develop two crowdsourcing programmes creating a €50m new service called EE Tickets, and a charitable giving app call Do Some Good.
- 15. 24/09/2014 15 © 100%Open 2011 NewsUK NewsUK asked “Who will be the news editor of the future?” to a group of creative agencies and partners and we helped them prototype new products and services.
- 16. 24/09/2014 16 © 100%Open 2014 Case Study - Oxfam We worked with Oxfam to train their senior leadership team in innovation and to design a new innovation toolkit and internal innovation platform.
- 17. 24/09/2014 17 © 100%Open 2014 Colombia CO4 CO4 is a government-led national programme with 12 of the largest companies in Colombia on 30+ innovation challenges to source solution providers globally.
- 18. 100%Open 2014 Explore > Extract > Exploit 24 September 2014 18 “Open innovation is a U-Shaped Process.” Paul Vanags
- 19. 100%Open 2014 100%Open Process 24 September 2014 19 Explore Extract Exploit Identify interesting questions and potential partners. Shortlist partners and develop and test investable propositions Taking products/services to market & implementing new processes.
- 20. 24 September 2014 100%Open 2014 20 Two Models of Open Innovation Discover • Starts with ‘what’ question: an innovation brief detailing a specific unmet need • Is a competitive marketplace amongst customers, suppliers or users • The innovation process is mediated by a Trusted Agent • Innovations are extracted through a linear process • Tend to be internal routes to market (e.g. license deals) • Starts with a ‘who’ question: finding partners to explore a broad opportunity • Is a cooperative community & process , with customers, suppliers or users • The innovation process is facilitated through a Catalyst • Innovations are built using an iterative process • Tend to be external routes to market (e.g. joint ventures) Jam
- 21. 100%Open 2014 Toolkit http:// 24 September 2014 21 toolkit.100open.com
- 22. © 100%Open 2011 Discussion 24/09/2014 22 What does this all mean for us and what do we do about it?
- 23. 100%Open 2014 Open Innovation in Museums 24 September 2014 23 “To describe the ‘business’ of museums in market logic is to apply a metaphor that is both highly suspect and highly susceptible to intellectually dishonest manipulation” Cory Doctorow http://mwf2014.museumsandtheweb.com/paper/glam-and-the-free-world/
- 24. 100%Open 2014 Questions 1. What is (the process of) Open Innovation? 24 September 2014 24 2. What would be the benefits and risks for museums of an Open Innovation approach? 3. How can museums draw in the expertise & energy of a wider community, become more vibrant and connected? 4. Why are membership/friends schemes still in their infancy for museums and could they be dramatically transformed by an Open Innovation approach?
- 25. 100%Open 2014 Question 2 24 September 2014 25 1. Faster and Cheaper Innovation 2. Avoiding the Ikea Effect 3. Superior Information Flow 4. Trust = Power to Influence 5. Better Innovation Fitness
- 26. 100%Open 2014 Question 3 24 September 2014 26 i. Ask Interesting Questions! ii. Share Risk and Reward iii. Prototype Perpetually iv. Create Safe Space to Collaborate v. Give to Get
- 27. 24 September 2014 100%Open 2013 27 Give Get “From what we get, we can make a living; what we give, however, makes a life.” Arthur Ashe
- 28. 24 September 2014 100%Open 2014 28