Fianl ppt for competiton sarose
- 2. INSTITUTE OF TECHNOLOGY AND MANAGEMENT, MAHARAJGANJ McDonald ‘s food chain case study Presented by: Saroj khadka Arju
- 3. contents: Introduction History What is McDonald’s doing in India ? Business Strategy Seven basic principles that continue to guide McDonald’s Reasons for poster brand of McDonald’s
- 4. Introduction: McDonald’s is 8th World largest chain of hamburger fast food restaurants, serving around 68 million costumers daily Founder: Richard and Maurine McDonald Headquarter in the United States Dealing in 123 nations More than 33,000 restaurants worldwide More than 4,00,000 employees Fast food: hamburgers, chicken, French fries, soft drinks, coffee, milkshakes, salads, desserts, breakfast.
- 5. History: Entered in India market in 1996 and now has 210 stores in India. McDonald's was one of the first quick- service restaurants to introduce nutrition information on packaging at the 2006 Olympic Winter Games in Torino, Italy Linking relation over 120 countries
- 6. What is McDonald’s doing in india? Over quarter of a million customers visit McDonald’s family restaurants every day. The Indian fast food market is valued at $1-billion (Rs 4,547 crores)approx. Beef and pork products are not offered. Meat and vegetarian meals are prepared in separate areas of the restaurant because of religious laws In India. Initial focus on Metros, Malls, Multiplex, Highways, Stations & Airports. Exposure to Western food & Culture. Move to smaller satellite towns like Gurgaon, Pune. Jaipur & Agra to attract foreign tourists The new packaging is designed to communicate brand stories. A blend of text, illustrations and a QR code will deliver interesting facts about the brand and make nutrition information easily accessible from mobile devices. South india,McDonald’s has 29 outlets and plan to add .
- 7. Business strategy: ‘Brand globally ,act locally’-localization strategy Co-branding strategy with coca-cola, Cadbury, Barbie and hot wheels. Pricing strategy 'Cold, Clean, and On-Time Delivery’ “three-legged stool” of owner/operators, suppliers, and company employees
- 8. Business strategy: Punchline policy:“ Aap ke zamane mein ,baap ke zamane ke daam” McDonald mein hain kuch baath -a place for an entire family to enjoy. To aaj Mac Donald’s ho jaye. Mc Donald I’m lovin it. ‘ Har chotti khushi ka celebration’
- 9. They place the customer experience at the core of all they do They are committed to our people They believe in the McDonald’s System They operate our business ethically They give back to our communities They grow our business profitably They strive continually to improve seven basic principles that continue to guide McDonald behavior, actions and decisions
- 10. Reasons for poster brand of McDonald’s: Cleanliness, high quality, transparency Interior decoration Consistent throughout the world Playful areas for kids don’t become panicky. Family environment message globally ‘Speede service system’ Unique sense of dedication and commitment. Forever young policy
- 11. Supply chain management system • Before setting 1st restaurant in india,it infused Rs. 400 crores in supply and delivery chain and encouraged real vendor. •McDonald’s serve more than 58 millions customer daily through cold chain strategy.
- 12. Conclusion:
- 13. Thank you all for your patience.