LinkedIn(2010) Sasha Grinshpun
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The document is a presentation by Sasha Grinshpun on the importance of LinkedIn as a professional networking site, emphasizing the value of connections and the platform's unique positioning compared to other social media. It outlines key reasons for using LinkedIn, including job searching and brand building, while sharing statistics about user engagement and recruiter activity. Additionally, it offers practical advice for optimizing LinkedIn profiles and effectively reaching out to connections.
![Tactical Advice : Making the Ask, Inform’l Interv.
Be specific about how (s)he can help!
Example:
Subject: Update and catch up
Hi Sasha,
I just noticed that you will be on campus tomorrow to give a talk and am looking forward to finally
meeting you in person (unfortunately I can’t stay for the entire session as I have class at 1:30pm). I
would like to take the opportunity to schedule another call with you or in person meeting if you will
be in town for a few days.
In brief – I have accepted my [consulting company] offer, but have requested a start date in Spring
2011. In the meantime, I plan on taking a 6-8 month position to gain more experience in more of an
operating role, preferably in a clean tech/energy group. Your advice on this move would be very
helpful. What is your schedule looking like in the near future?
Thanks, MBA coachee
2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission
2009.©](https://image.slidesharecdn.com/linkedin2010sashagrinshpun-12789610070223-phpapp02/85/LinkedIn-2010-Sasha-Grinshpun-17-320.jpg)
![Tactical Advice: Making the Ask, Decision Maker
Refer Yourself... The Cold Call
Example: Telephone cold call
“My name is ____. I’ve been researching your company and have talked to [name 2 people with whom
you’ve spoken and have given permission to use their names] and they think we should talk. Do
you have time for coffee next week?
[objection or pause]
I’ve been examining the way you [market your product – sell to people – develop new products (fill in
the blank with an OPPORTUNITY or a CHALLENGE you know they have], and I have a few ideas
I’d like to share with you. Do you have time for coffee next week?
Source: Levinson, Jay Conrad. Guerilla Marketing for Job Hunters 2.0 (2009)
2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission
2009.©](https://image.slidesharecdn.com/linkedin2010sashagrinshpun-12789610070223-phpapp02/85/LinkedIn-2010-Sasha-Grinshpun-18-320.jpg)
LinkedIn(2010) Sasha Grinshpun
- 1. Activate your Network: LinkedIn Presented by Sasha Grinshpun 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
- 2. Agenda 2 BIG Why Case Truths LinkedIn? Studies 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
- 3. Audience Who’s in the room? 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
- 4. Bio: Sasha... Connecting the dots Kid entrepreneur, calligraphy business Script Writer Researcher VP of Sales and Business Development Canvasser Management Consultant: Brazil, Argentina, Pan-Africa, Boston, NYC Innovation Consultant Facilitator, Project in the Middle East Career Architect HBS Executive Coach 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
- 5. 2 Big Truths 2 BIG Why Case Truths LinkedIn? Studies Every job is temporary The strength of weak ties (Granovetter) 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
- 6. 2 Big Truths: The Strength of Weak Ties Source: http://www.deeda.com/blog/2009_08_01_archive.htm 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
- 7. Why LinkedIn 2 BIG Why Case Truths LinkedIn? Studies THE professional networking site It’s where the recruiters are Vs. Facebook, Twitter, etc… See 2 BIG truths… 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
- 8. What is LinkedIn Professional networking site o 70 million+ members (HUGE int’l grown) o 220 countries o 200 industries o Every Fortune 500 company 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
- 9. LinkedIn Stats 300,000 recruiters on LinkedIn 3,500 CEOs check it every day Adding 5 connections makes you 4X more likely to receive a job offer People with 20+ connections are 34X times more likely to be approached with a job / business opportunity than people with <5 People with 20+ connections appear in LinkedIn searches 15X more often 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
- 10. LinkedIn Users, Top 15 Countries Users (millions) Source: http://gorumors.com/crunchies/top-countries-on-linkedin/ (Blog post, May 27th, 2010 ) 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
- 11. LinkedIn vs. Facebook, Twitter, Plaxo LinkedIn is emerging as the clear professional network of choice. LinkedIn Facebook Age demographic 75%:25-46 70%<25 15%: 46+ 26%:25-46 10%<25 4%: 46+ Average HH$ $110,000 - Decision makers 49% - Facebook has better functionality for public projects and events. Job-search relevance: more impt for marketing, brand-centric cos. Twitter is helpful for following aspirational network. Plaxo: contact management (used more widely in Europe) 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
- 12. Top Reasons to use LinkedIn STRATEGIC Reasons to use LinkedIn Brand building (company / personal) Network nurturing (vs. Rolodex growth ) Expertise Building (incl LinkedIn Answers) TACTICAL Reasons to use LinkedIn Job Search: Hiring / Getting hired Biz Development: vendors, partners, investors Due Diligence / Competitor research 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
- 13. Why LinkedIn 2 BIG Why Case Truths LinkedIn? Studies Executive Brand Building Alum Tactical Advice 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
- 14. LinkedIn Profile 101 Privacy Title / Summary / Specialties Connections Recommendations Groups Applications Picture 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
- 15. LinkedIn: Applications 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
- 16. Tactical Advice: Making the Ask Only 2 questions (Customize!): OPPORTUNITY QUESTION: “What are the opportunities that you’re not acting on because you do not have the right person in place” CHALLENGE QUESTION: “What are the current or on-the-horizon challenges that are not being tended to now, that are leaving your business vulnerable?” 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
- 17. Tactical Advice : Making the Ask, Inform’l Interv. Be specific about how (s)he can help! Example: Subject: Update and catch up Hi Sasha, I just noticed that you will be on campus tomorrow to give a talk and am looking forward to finally meeting you in person (unfortunately I can’t stay for the entire session as I have class at 1:30pm). I would like to take the opportunity to schedule another call with you or in person meeting if you will be in town for a few days. In brief – I have accepted my [consulting company] offer, but have requested a start date in Spring 2011. In the meantime, I plan on taking a 6-8 month position to gain more experience in more of an operating role, preferably in a clean tech/energy group. Your advice on this move would be very helpful. What is your schedule looking like in the near future? Thanks, MBA coachee 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
- 18. Tactical Advice: Making the Ask, Decision Maker Refer Yourself... The Cold Call Example: Telephone cold call “My name is ____. I’ve been researching your company and have talked to [name 2 people with whom you’ve spoken and have given permission to use their names] and they think we should talk. Do you have time for coffee next week? [objection or pause] I’ve been examining the way you [market your product – sell to people – develop new products (fill in the blank with an OPPORTUNITY or a CHALLENGE you know they have], and I have a few ideas I’d like to share with you. Do you have time for coffee next week? Source: Levinson, Jay Conrad. Guerilla Marketing for Job Hunters 2.0 (2009) 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
- 19. Top 10 Tips Get on LinkedIn! Post a professional, brand-building picture Enter your contacts (auto and affiliation)... 500+! Join relevant groups (manage “shows”) Start a group Endorse and ask for endorsements ... 10+ Add unique LI URL to your e-mail signature Monitor the weekly updates Systematically add value to your network Change network access to private 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
- 20. Continuing the Dialogue Sasha Grinshpun 650.450.6507 [email protected] --------- Presentation available on LinkedIn: http://www.linkedin.com/in/sashagrinshpun 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©