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Richard D.Lewis

When Cultures Collide
Leading Successfully Across Cultures

                        Ran Shan & Daisy Zheng
                            www.SinauOnline.com
Richard D.Lewis

                           • Richard Lewis has been active in the fields
                             of applied and anthropological linguistics for
                             over 35 years.

                           • Mr. Lewis, who speaks 10 European and 2
                             Asiatic languages, is currently chairman of
                             Richard Lewis Communications plc.



 • His recent book "When Cultures
   Collide" - a manual on how to
   manage successfully across cultures
   - has sold over 40,000 copies.
 • If you travel abroad or work in a
   multicultural team, When Cultures
   Collide is your essential companion
   for success.
Agenda


     1
         Getting to Grips with Culture Diversity



     2
              Managing Across Cultures


     3

              Getting to Know Each Other

     4

                  Achieving Empathy
Different Language, Different World

                  British Hunting elephants in
                  British East Africa                    Dane Elephant-meat
                                                         smorrebrod

      French The love life of elephants in French
      Equatorial Africa                                 Spanish Techniques of
                                                        elephant fighting

    American How to
    breed bigger and                                                Finn What the
    better elephants                                                elephants think
                             “ELEPHANT”                               about Finland

                           -- Journalists Competition
     Russian How we                                                  Swedish
     sent an elephant to                                          Elephants and
     the moon                                                   the welfare state

                                                    Indian The elephant as a
                                                        means of transportation
        German The origin and development                before the railway era
        of the India elephant in the years
        1200-1950 (600 pages)
                                       Norwegian Norway and Norway s
                                                            mountains
Different Culture, Different Norm



                  Legal 1:restrictive drink-driving laws

        good                                                  good
                  Legal 2: restrictive immigration laws

           good                                             bad


 Finn                        ABNORMAL                               Spanish
           bad                                              good
                  Illegal 1: consistently making use of a
                    friend at the telephone exchange to
                        make free international calls
         bad                                                  bad

                           Illegal 2: drug traffic
What is Culture?




 Hofstede:                     Individual                       Deviants
                                                  Emperor
                                                   Meiji


 The collective                                   Shyness
 programming of the
 mind which                                      Politeness
 distinguishes the                      Conceals feelings/Distrust of
 members of one        Japanese          verbosity/Desire to be in a
 category of people    collective                  group                   Learned
 from another.        programmin
                                             Respect for elders,
                           g              Traditions comfortable in
                                               hierarchy, etc.


                                 Anger at injustice, wants to be liked, love of
                               young, gratitude for favors, survival procreation



                             Common to                                   Inherited
                              mankind
Culture Shock – Paths for Core Beliefs

                         Values &
                        Core Beliefs


                      Cultural Display

       resistance          approval           semi-acceptance

        defence       repetition of display     adaptation

       deadlock         development of          conciliation
                          cultural trait
        withdraw                                 empathy
                      Accentuated traits,
                          traditions

       Maybe try
     again sometime                 CULTURAL SYNERGY


    Alien Culture      Own Cultural           Friendly Cultural
Intercultural Management



                           Categories of Culture

                              The Use of Time

                      Organization and Leadership

                       Horizon and Team Building

                 Communication Patterns During Meeting

                           Beginning of A Meeting

                           Negotiation Objectives

                    Checklist for Successful Meeting
Categories of Culture (I)                                   1

     Linear-Active                  Multi-Active                     Reactive
 dominated by timetables
                                timetable unpredicted       reacts to partner’s timetable
     and schedules

  does one thing at a time    does several things at once              reacts

       job-orientated             people-orientated              people-orientated

          introvert                    extrovert                      introvert

       sticks to plans              changes plans               makes slight changes

 follows correct procedures          pulls strings                inscrutable, calm

     brief on telephone             talks for hours               summarizes well

       unemotional                    emotional                     quietly caring

 accepts favors reluctantly          seeks favors               protects face of other

  delegates to competent
                                delegates to relations      delegates to reliable people
        colleagues
Categories of Culture (II)                                  2


 Data-
oriented        Gather solid information and move steadily forward from this
Culture                                   database.
   liner-         e.g. Swedes, Germans, Americans, Swiss and Northern Europeans, etc.
 active

Dialogue
-oriented        Possess an enormous amount of information through their
 Culture                    own personal information networks.
   multi-             e.g. Italians, Portuguese, French, Spanish, Arabs, Indians, etc.
 active

Listenin
                Combine deference to database and print information with a
    g
                 natural tendency to listen well and enter into sympathetic
Culture                                   dialogue.
  reactive                  e.g. Chinese, Japanese, Finn, Singaporeans, etc.
The Use of Time

                   9 AM                                                  5 PM
  Linear
   Time
  westerners
                        A           B      C        D       E       F

  Cyclic                                                    Present
  Time                  A       B
  easterners
                            D
                    E               C                              Past
                            F                     Future
                                                                   visible influential
                                               unknowable
                                        Malagas
    A              B                       y                Present
        F      G        C               concept
    D              E                    of time             vaguely
                                                            understood
Organization and Leadership

                Hierarchy &
Autocratic
 FRENCH
                Consensus
                 (GERMAN)




                              Structures individualism,         Nepotism (LATIN/
                                    speed, drive                     ARAB)
                                       (USA)




             Consensus rule     Primus inter              Casual leadership
                (ASIAN)       pares (SWEDISH)                 (BRITISH)
Horizons and Team Building



                            Concepts &
                           Values outside

              A Concepts                    B Concepts
               & Values                      & Values

                             Concepts &
  A Horizon                Values common                 B Horizon
                               to A&B
              A Concepts                    B Concepts
               & Values                      & Values

                            Concepts &
                           Values outside



       Team Building– Deal with the horizon diversity
Communication Patterns During Meetings



                          Barrier


                           How to
                          deal with          Ending
            Opening
Word Base
                      Style through the whole process   Clarity

                             the              Style
             Style         barrier




              A Chart to Show Communication
                                      Style
Beginning of A Meeting


  Germany                  Formal intro. – Sit down – Begin


  Finland                  Formal intro. – Cup of coffee – Sit down – Begin


                           Formal intro. – Cup of tea and biscuits – 10 minutes small talk
    USA                    (weather, comfort, sport) – Casual begin

                                                Formal intro. – 15 minutes small talk (politics,
    UK                                          scandal, etc.) –Begin

               Formal intro. – Protocol seating – Green tea – 15-20 minutes small talk (harmonious
               pleasantries) – Sudden signal from senior Japanese –Begin
   Japan

               20-30 minutes small talk (football, family matters) while others arrive – Begin when all are
               there
 Spain/Italy
Negotiation Objectives


        USA                        Japan                Latin America
                        1. Harmonious relationships
1. Current deal                                       1. National “honor”
                           and “direction taking”

2. Short-term profit                                  2. Personal prestige of
                        2. Securing market share
   and rapid growth                                      chief negotiator


3. Consistent Profit    3. Long-term profit           3. Long-term relationship

4. Relationships with
                        4. Current deal               4. Current deal
   partner
Checklist for Successful Meeting (I)

 What is the intended purpose of the meeting?
    preliminary, fact-finding, actual negotiation, social
 Which is the best venue?
 Who will attend?
    level, number, technicians
 How long will it last?
    hours, days, weeks
 Are the physical arrangements suitable?
    room size, seating, temperature, equipment, transport, accommodation for visitors
 What entertainment arrangements are appropriate?
    meals, excursions, theatre
 How much protocol does the other side expect?
    formality, dress, agendas
 Which debating style are they likely to adopt?
    deductive, inductive, free-wheeling, aggressive, courteous
 Who on their side is the decision maker?
    one person, several, or only consensus
Checklist for Successful Meeting (II)

 How much flexibility can be expected during negotiation?
    give and take, moderation, fixed positions
 How sensitive is the other side?
    national, personal
 How much posturing and body language can be expected?
    facial expressions, impassivity, gestures, emotion
 What are the likely priorities of the other side?
    profit, long-term relationship, victory, harmony
 How wide is the cultural gap between the two sides?
    logic, religion, political, emotional
 How acceptable are their ethics to us?
    observance of contracts, timescale
 Will there be a language problem?
    common language, interpreters
 What mechanisms exist for breaking deadlock or smoothing over difficulties?
 To what extent may such factors as humor, sarcasm, wit, wise-cracking and
  impatience be allowed to spice the proceedings?
Getting to Know Each Other


                       Britain
                       France    Japan
   Canada              Germany   Korea
                                 China
   United States

                                   Southeast Asia


       Latin America
                                     Australia
US Vs. CANADA




            Individualism                Cosmopolitism
            Exaggerated                      Modest
         Imprudent & Busy                  Methodical
            Nationalism               (Politically) stay cool
  Careless about Culture Difference       Multi-cultural
         Do not trust others              Trust others
           Feel superiority              Feel inferiority
           Expansionism                   Conservative
BRITAIN



        Strike the golden
                                                       Geographic
         mean between                                   diversity
       excessive familiarity
         and premature
             familiarity

     Become very
  informal only after
      two or three                                                  British insularity:
       encounters                                                     feel “foreigners”
                                                                    intend to outsmart
                                                                             them

         Interested in long-                                   Family
        term relationships
                                                              oriented
                               Use charm, vagueness,
                               humor, understatement
                                    and apparent
                                 reasonableness in
                                     negotiation
AUSTRALIA



                 Australian
                  English
                                                      Monumental
                                                       cynicism


                                                            Love criticizing
                                                             themselves
  Classless society -
   Egalitarianism
                                                       Take very poorly
                                                           to being
                                                          criticized
                 Ready to help
                                   Do not like/trust
                                 people who constantly
                                 or too enthusiastically
                                      praise them
GERMANY

               Appearance                                           Reality
             “On Time” all the time                     Time is central to German culture

           Very lengthy explanations                         Lay a proper foundation

        Pace of business life is too slow        Complete action chains and wish to be thorough

                   Too private                        Not a melting-pot society like the USA

   Too much secrecy in German organizations                    Knowledge is power

                                                 Believe good procedures and process solve most
         Too many rules and regulations
                                                                    problems

 Make things too complex when developing ideas                  Life is complicated

   Disagree with people openly & lack delicacy                 Frankness is honest

   Rarely compliment subordinates on the job        Perfectionists expect a job to be well done


  Heavy, boring, not visual enough Advertising     Entertainment is an unnecessary distraction
FRANCE


                Appearance                                                 Reality
Obstinate, always hold a different opinion from each
                                                                Stick to what they believe is right
                       other

                                                         The length and magnificence of their historical
  Think themselves are clever than anyone else
                                                                        achievements

                                                          French was once the internationally accepted
   Don’t like speak foreign languages, especially
                                                        language of diplomacy and spoken widely in four
                       English
                                                                          continents

                  Overemotional                                    Rarely abandon rationality

                                                       Like to consider every aspect of a question before
            Talk too much at meetings
                                                                        making decisions

            Cannot keep to an agenda                    Must go back and forth to balance their decision

            Make poor team members                      A good education encourages them to go it alone

                                                       Facts are not always that they seem. What is wrong
               Prefer ideas to facts
                                                                      with exploring ideas??
SOUTHEAST ASIA

                 Western                                     South-East Asian
      Love of individualism personal ego                     Fondness for the collective

              Life is a challenge                              Security and harmony

                  Overt action                          Subtle, sometimes ambiguous action

                Profit sensitivity                           Social pressure sensitivity

  Law, contractual obligations define behavior        Face saving, face giving define behavior

          Delegates to professionals                            Delegates to kinship

              Planning top down                  Policy & guideline top down, tactical plan bottom up

               External rewards                                   Internal rewards


         Technological change is rapid                Social and cultural change is evolutionary
CHINA

      Mainland
                                              Tough
                            Louder             talk         Harmonize
Word Base   Moderate
                                  negotiation behind the scenes              Clarity
            moralistic       Semi-                          Without losing
                                           Using position
                         confrontational     & power        face




      Hong Kong

                            Restate
Word Base    Rather         position             Quick
                                             concessions to    Clarity
            verbose
                            Increase          achieve deal
                           eloquence
KOREA



                    Observance
                     of protocol   Nationalism       Obsession
 Confucian ethic                                     with survival

                                                           Adaptability
         Vertical
         society




                                                       Tenacity
       Trickish
                                                 Suspicion of
                  Tendency to                    neighbors in
                   violence                        general
JAPAN



                                                    Deafen you
                                     Vague/         with silence
       A web society                Ambiguous
                                                                 The
                                                              language
                                                               curtain

                                                        Talk in Japanese
  Willing to go over                                        during all
       the same                                             meetings
  information many
         times
            The
         company is                             Japanese
           sacred      Must never               politeness
                        lose face
LATIN AMERICA

     Geographic &
     Environment
                                    Spanish
   Love of space
   Optimism bordering on
    arrogance                  Idealism
   Impatience with            Histrionic
    European caution           Emphasized status
   Isolationism               Art of communication
   Lack of international      Fatalism
    experience                 Touchy & Sensitive                   Indian
                               Uncertainty about future
                               Masculinity                    Attachment to the land
                               More interested in people      Sense of fatalism
                                than regulation
                                                               Compassion
                               Unrelated law & life
                                                               Resentment against
                                                                exploitation
                                                               Imitation
                                                               Fear of the unknown
Achieving Empathy – Weapons for Empathy

 EMPATHY is based on accepting differences and building on these in a positive manner.


          Constantly trying to see thins from the other’s culture/point of view!
                     Tact                                    Humor

                  Sensitivity                                Flexible

                Compromise                                  Politeness

                    Calm                                     Warmth

                                                      Preparedness for discussion
                  Patience

             Will to clarify objectives           Observation of other side’s protocol


              Care to avoid irritants                      Careful listening


             Respect of confidentiality                   Inspiration of trust
Thanks You
                 Any comments & questions
                 are welcome
                 Contact me at hora_t@sianuonline.com




                                         www.SinauOnline.com




@ Tjitra, 2010
                                                               31

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Leading Successfully Across Cultures

  • 1. Richard D.Lewis When Cultures Collide Leading Successfully Across Cultures Ran Shan & Daisy Zheng www.SinauOnline.com
  • 2. Richard D.Lewis • Richard Lewis has been active in the fields of applied and anthropological linguistics for over 35 years. • Mr. Lewis, who speaks 10 European and 2 Asiatic languages, is currently chairman of Richard Lewis Communications plc. • His recent book "When Cultures Collide" - a manual on how to manage successfully across cultures - has sold over 40,000 copies. • If you travel abroad or work in a multicultural team, When Cultures Collide is your essential companion for success.
  • 3. Agenda 1 Getting to Grips with Culture Diversity 2 Managing Across Cultures 3 Getting to Know Each Other 4 Achieving Empathy
  • 4. Different Language, Different World British Hunting elephants in British East Africa Dane Elephant-meat smorrebrod French The love life of elephants in French Equatorial Africa Spanish Techniques of elephant fighting American How to breed bigger and Finn What the better elephants elephants think “ELEPHANT” about Finland -- Journalists Competition Russian How we Swedish sent an elephant to Elephants and the moon the welfare state Indian The elephant as a means of transportation German The origin and development before the railway era of the India elephant in the years 1200-1950 (600 pages) Norwegian Norway and Norway s mountains
  • 5. Different Culture, Different Norm Legal 1:restrictive drink-driving laws good good Legal 2: restrictive immigration laws good bad Finn ABNORMAL Spanish bad good Illegal 1: consistently making use of a friend at the telephone exchange to make free international calls bad bad Illegal 2: drug traffic
  • 6. What is Culture? Hofstede: Individual Deviants Emperor Meiji The collective Shyness programming of the mind which Politeness distinguishes the Conceals feelings/Distrust of members of one Japanese verbosity/Desire to be in a category of people collective group Learned from another. programmin Respect for elders, g Traditions comfortable in hierarchy, etc. Anger at injustice, wants to be liked, love of young, gratitude for favors, survival procreation Common to Inherited mankind
  • 7. Culture Shock – Paths for Core Beliefs Values & Core Beliefs Cultural Display resistance approval semi-acceptance defence repetition of display adaptation deadlock development of conciliation cultural trait withdraw empathy Accentuated traits, traditions Maybe try again sometime CULTURAL SYNERGY Alien Culture Own Cultural Friendly Cultural
  • 8. Intercultural Management Categories of Culture The Use of Time Organization and Leadership Horizon and Team Building Communication Patterns During Meeting Beginning of A Meeting Negotiation Objectives Checklist for Successful Meeting
  • 9. Categories of Culture (I) 1 Linear-Active Multi-Active Reactive dominated by timetables timetable unpredicted reacts to partner’s timetable and schedules does one thing at a time does several things at once reacts job-orientated people-orientated people-orientated introvert extrovert introvert sticks to plans changes plans makes slight changes follows correct procedures pulls strings inscrutable, calm brief on telephone talks for hours summarizes well unemotional emotional quietly caring accepts favors reluctantly seeks favors protects face of other delegates to competent delegates to relations delegates to reliable people colleagues
  • 10. Categories of Culture (II) 2 Data- oriented Gather solid information and move steadily forward from this Culture database. liner- e.g. Swedes, Germans, Americans, Swiss and Northern Europeans, etc. active Dialogue -oriented Possess an enormous amount of information through their Culture own personal information networks. multi- e.g. Italians, Portuguese, French, Spanish, Arabs, Indians, etc. active Listenin Combine deference to database and print information with a g natural tendency to listen well and enter into sympathetic Culture dialogue. reactive e.g. Chinese, Japanese, Finn, Singaporeans, etc.
  • 11. The Use of Time 9 AM 5 PM Linear Time westerners A B C D E F Cyclic Present Time A B easterners D E C Past F Future visible influential unknowable Malagas A B y Present F G C concept D E of time vaguely understood
  • 12. Organization and Leadership Hierarchy & Autocratic FRENCH Consensus (GERMAN) Structures individualism, Nepotism (LATIN/ speed, drive ARAB) (USA) Consensus rule Primus inter Casual leadership (ASIAN) pares (SWEDISH) (BRITISH)
  • 13. Horizons and Team Building Concepts & Values outside A Concepts B Concepts & Values & Values Concepts & A Horizon Values common B Horizon to A&B A Concepts B Concepts & Values & Values Concepts & Values outside Team Building– Deal with the horizon diversity
  • 14. Communication Patterns During Meetings Barrier How to deal with Ending Opening Word Base Style through the whole process Clarity the Style Style barrier A Chart to Show Communication Style
  • 15. Beginning of A Meeting Germany Formal intro. – Sit down – Begin Finland Formal intro. – Cup of coffee – Sit down – Begin Formal intro. – Cup of tea and biscuits – 10 minutes small talk USA (weather, comfort, sport) – Casual begin Formal intro. – 15 minutes small talk (politics, UK scandal, etc.) –Begin Formal intro. – Protocol seating – Green tea – 15-20 minutes small talk (harmonious pleasantries) – Sudden signal from senior Japanese –Begin Japan 20-30 minutes small talk (football, family matters) while others arrive – Begin when all are there Spain/Italy
  • 16. Negotiation Objectives USA Japan Latin America 1. Harmonious relationships 1. Current deal 1. National “honor” and “direction taking” 2. Short-term profit 2. Personal prestige of 2. Securing market share and rapid growth chief negotiator 3. Consistent Profit 3. Long-term profit 3. Long-term relationship 4. Relationships with 4. Current deal 4. Current deal partner
  • 17. Checklist for Successful Meeting (I)  What is the intended purpose of the meeting? preliminary, fact-finding, actual negotiation, social  Which is the best venue?  Who will attend? level, number, technicians  How long will it last? hours, days, weeks  Are the physical arrangements suitable? room size, seating, temperature, equipment, transport, accommodation for visitors  What entertainment arrangements are appropriate? meals, excursions, theatre  How much protocol does the other side expect? formality, dress, agendas  Which debating style are they likely to adopt? deductive, inductive, free-wheeling, aggressive, courteous  Who on their side is the decision maker? one person, several, or only consensus
  • 18. Checklist for Successful Meeting (II)  How much flexibility can be expected during negotiation? give and take, moderation, fixed positions  How sensitive is the other side? national, personal  How much posturing and body language can be expected? facial expressions, impassivity, gestures, emotion  What are the likely priorities of the other side? profit, long-term relationship, victory, harmony  How wide is the cultural gap between the two sides? logic, religion, political, emotional  How acceptable are their ethics to us? observance of contracts, timescale  Will there be a language problem? common language, interpreters  What mechanisms exist for breaking deadlock or smoothing over difficulties?  To what extent may such factors as humor, sarcasm, wit, wise-cracking and impatience be allowed to spice the proceedings?
  • 19. Getting to Know Each Other Britain France Japan Canada Germany Korea China United States Southeast Asia Latin America Australia
  • 20. US Vs. CANADA Individualism Cosmopolitism Exaggerated Modest Imprudent & Busy Methodical Nationalism (Politically) stay cool Careless about Culture Difference Multi-cultural Do not trust others Trust others Feel superiority Feel inferiority Expansionism Conservative
  • 21. BRITAIN Strike the golden Geographic mean between diversity excessive familiarity and premature familiarity Become very informal only after two or three British insularity: encounters feel “foreigners” intend to outsmart them Interested in long- Family term relationships oriented Use charm, vagueness, humor, understatement and apparent reasonableness in negotiation
  • 22. AUSTRALIA Australian English Monumental cynicism Love criticizing themselves Classless society - Egalitarianism Take very poorly to being criticized Ready to help Do not like/trust people who constantly or too enthusiastically praise them
  • 23. GERMANY Appearance Reality “On Time” all the time Time is central to German culture Very lengthy explanations Lay a proper foundation Pace of business life is too slow Complete action chains and wish to be thorough Too private Not a melting-pot society like the USA Too much secrecy in German organizations Knowledge is power Believe good procedures and process solve most Too many rules and regulations problems Make things too complex when developing ideas Life is complicated Disagree with people openly & lack delicacy Frankness is honest Rarely compliment subordinates on the job Perfectionists expect a job to be well done Heavy, boring, not visual enough Advertising Entertainment is an unnecessary distraction
  • 24. FRANCE Appearance Reality Obstinate, always hold a different opinion from each Stick to what they believe is right other The length and magnificence of their historical Think themselves are clever than anyone else achievements French was once the internationally accepted Don’t like speak foreign languages, especially language of diplomacy and spoken widely in four English continents Overemotional Rarely abandon rationality Like to consider every aspect of a question before Talk too much at meetings making decisions Cannot keep to an agenda Must go back and forth to balance their decision Make poor team members A good education encourages them to go it alone Facts are not always that they seem. What is wrong Prefer ideas to facts with exploring ideas??
  • 25. SOUTHEAST ASIA Western South-East Asian Love of individualism personal ego Fondness for the collective Life is a challenge Security and harmony Overt action Subtle, sometimes ambiguous action Profit sensitivity Social pressure sensitivity Law, contractual obligations define behavior Face saving, face giving define behavior Delegates to professionals Delegates to kinship Planning top down Policy & guideline top down, tactical plan bottom up External rewards Internal rewards Technological change is rapid Social and cultural change is evolutionary
  • 26. CHINA Mainland Tough Louder talk Harmonize Word Base Moderate negotiation behind the scenes Clarity moralistic Semi- Without losing Using position confrontational & power face Hong Kong Restate Word Base Rather position Quick concessions to Clarity verbose Increase achieve deal eloquence
  • 27. KOREA Observance of protocol Nationalism Obsession Confucian ethic with survival Adaptability Vertical society Tenacity Trickish Suspicion of Tendency to neighbors in violence general
  • 28. JAPAN Deafen you Vague/ with silence A web society Ambiguous The language curtain Talk in Japanese Willing to go over during all the same meetings information many times The company is Japanese sacred Must never politeness lose face
  • 29. LATIN AMERICA Geographic & Environment Spanish  Love of space  Optimism bordering on arrogance  Idealism  Impatience with  Histrionic European caution  Emphasized status  Isolationism  Art of communication  Lack of international  Fatalism experience  Touchy & Sensitive Indian  Uncertainty about future  Masculinity  Attachment to the land  More interested in people  Sense of fatalism than regulation  Compassion  Unrelated law & life  Resentment against exploitation  Imitation  Fear of the unknown
  • 30. Achieving Empathy – Weapons for Empathy EMPATHY is based on accepting differences and building on these in a positive manner. Constantly trying to see thins from the other’s culture/point of view!  Tact  Humor  Sensitivity  Flexible  Compromise  Politeness  Calm  Warmth  Preparedness for discussion  Patience  Will to clarify objectives  Observation of other side’s protocol  Care to avoid irritants  Careful listening  Respect of confidentiality  Inspiration of trust
  • 31. Thanks You Any comments & questions are welcome Contact me at [email protected] www.SinauOnline.com @ Tjitra, 2010 31