01-Assess-and-Raise-Your-Digital-Maturity--Executive-Brief.pptx

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Assess and Raise Your Digital Maturity
Prepare IT for digital transformation.

Digital winners are more likely to have a formal digital strategy,
avail themselves of help from outside experts, embrace advanced
digital technologies and data analytics, and measure the results of
their initiatives.
Digital laggards cite people issues: siloed organizational structures,
an unwillingness to commit the necessary resources to digital
initiatives, and a workforce ill-equipped to leverage advanced
technologies for their poor outcomes. Interestingly, technology itself
is not within the top three reasons for failure.
Vivek Mehta,
Director Research, CIO Advisory
Info-Tech Research Group
What are the common traits that digital winners share, and what are the common
issues that digital laggards cite for their poor outcomes?
ANALYST PERSPECTIVE

This Research is Designed For: This Research Will Help You:
This Research Is Designed For: This Research Will Help You:
This Research Will Also Assist: This Research Will Help Them:
Our understanding of the problem
Executives
Senior managers across business and IT
teams
Measure your organization’s performance
across key dimensions of digital maturity.
Compare your organization’s performance
against that of industry peers and digital
leaders.
Identify strengths and weaknesses across
business units of your organization.
Identify and prioritize initiatives on a roadmap
to move your organization to the target state of
digital maturity.
Board members Compare their organization’s performance
against that of others in the industry.
Identify strengths and weaknesses across
business units of their organization.
Vet the initiatives on a roadmap presented to
them as part of a digital strategy.

Resolution
Situation
Complication
Executive summary
• Organizations want to take stock of their digital maturity and compare it
with that of their peers in industry.
• Organizations want to identify the reasons for poor outcomes on recent
digital initiatives.
• Organizations want to identify initiatives to achieve desired digital
maturity.
• Digital maturity assessments overly focus on adopting advanced
technologies such as analytics and machine learning, but research
shows that poor outcomes are often caused by people issues: culture
and organization.
• Organizations don’t have a comprehensive framework to identify their
strengths and weaknesses and to identify the initiatives that will help
them achieve the target state of digital maturity.
• Digital maturity must be assessed across all key dimensions: Strategy, Culture, Capabilities and Customer Journeys.
Adoption of advanced technologies by itself doesn’t signify digital maturity.
• The results of a digital maturity assessment must be comparable to those of peers within and outside of the industry.
• A comprehensive framework encompassing all dimensions of digital maturity will help identify the organization’s strengths
and weaknesses and identify initiatives to achieve the target state of digital maturity.
An organization’s digital maturity must be
assessed across all key dimensions:
• Strategy: Is the organization aligned
around a vision?
• Culture: Is the organization fostering
the mindsets and behaviors critical to
capturing digital opportunities?
• Capabilities: Does the organization
have the systems, tools, digital skills,
and technology needed to achieve its
digital goals?
• Customer Journeys: Is the
organization able to provide the desired
customer experience over end-to-end
journeys?

An organization’s digital maturity must be assessed across all
key dimensions
Strategy
Is the organization aligned around
a vision? Are goals in place for
short- and long-term digital
business aspirations?
Culture
Is the organization fostering the
mindsets and behaviors critical to
capturing digital opportunities?
Capabilities
Does the organization have the
systems, tools, digital skills, and
technology needed to achieve its
digital goals?
Customer Journeys
Is the organization able to provide
the desired customer experience
over end-to-end journeys?

Digital Maturity Model methodology at a glance
Complete a digital
maturity assessment
for each dimension
Discuss the assessment
results with an
Info-Tech analyst
Identify the target
maturity state for each
dimension
Identify and prioritize
initiatives to achieve the
target maturity state
Digital
Maturity
Model

Info-Tech’s research on digital transformation
Assess and Raise
Your Digital
Maturity
(this blueprint)
Create Your Digital
Strategy
Design a Customer-
Centric Digital
Operating Model
1 2 3
• Initiatives identified in this blueprint are enabler in nature. For example: Design processes of
social marketing activities and designate a social marketer with clear role and
responsibilities defined. Whereas, the objective of initiatives identified in the Create Your Digital
Strategy blueprint is to solve stakeholder – customers, employees, partners – needs. For
example: Develop a two-way secure chat capability with customers.
• Often, the initiatives – enabler and stakeholder-need oriented – are combined on an organization’s
roadmap. For example, Design the bank’s instant transfer capabilities leveraging Agile and
DevOps processes.
Enabler Stakeholder-Need Oriented

Organizations that implement this project will see benefits in
four aspects…
Awareness of their strengths and
weaknesses.
Comparison against other
organizations within and outside of
their industry.
Initiatives identified to move to the
target state of digital maturity.
A specific and agreed-upon measure
of their digital maturity.

…that must be tracked as organizations progress on their
digital journey
A specific and agreed-upon
measure of their digital
maturity.
Comparison against other
organizations within and
outside of their industry.
Initiatives identified to
move to the target state of
digital maturity.
Awareness of their
strengths and weaknesses.
• Increase in digital maturity score by x% over baseline as
measured through recurrent assessments.
• Increase in digital maturity score by x% over industry average
and in comparison with digital leaders as measured through
recurrent assessments.
• Increase in digital maturity score by x% over baseline as
measured through recurrent assessments.
• Increase in relevant KPIs by x% over baseline.
• Increase in KPIs by x% over baseline.
1
2
3
4

Use these icons to help direct you as you navigate this
research
This icon denotes a slide where a supporting Info-Tech tool or template will help you perform
the activity or step associated with the slide. Refer to the supporting tool or template to get
the best results and proceed to the next step of the project.
This icon denotes a slide with an associated activity. The activity can be performed either as
part of your project or with the support of Info-Tech team members, who will come onsite to
facilitate a workshop for your organization.
Use these icons to help guide you through each step of the blueprint and direct you to content related to
the recommended activities.

Consulting
“Our team does not
have the time or the
knowledge to take this
project on. We need
assistance through the
entirety of this project.”
Guided
Implementation
“Our team knows that
we need to fix a
process, but we need
assistance to
determine where to
focus. Some check-ins
along the way would
help keep us on track.”
DIY Toolkit
“Our team has already
made this critical
project a priority, and
we have the time and
capability, but some
guidance along the
way would be helpful.”
Workshop
“We need to hit the
ground running and
get this project kicked
off immediately. Our
team has the ability to
take this over once we
get a framework and
strategy in place.”
Diagnostics and consistent frameworks used throughout all four options
Info-Tech offers various levels of support to best suit your
needs

Best-Practice Toolkit
1.1 Introduce Info-Tech’s Digital Maturity Model and
execute the online assessment.
1.2 Discuss the results of the digital maturity
assessment.
2.1 Establish the target state for your organization’s
digital maturity across dimensions.
2.2 Identify and prioritize enabler initiatives to achieve
your target state.
Guided Implementations
Get the lay of the land with an introduction to the model.
Walk through factors within the four dimensions:
Strategy, Culture, Capabilities, and Customer Journeys.
Identify the respondents and execute the online digital
maturity assessment.
Discuss the results of the digital maturity assessment.
Discuss the target state for your organization’s digital
maturity.
Identify enabler initiatives to achieve the target state.
Prioritize enabler initiatives on a roadmap.
Create an initiative-on-a-page for early initiatives on the
roadmap and a digital strategy scorecard.
Phase 1 Outcome:
• Understanding of Info-Tech’s Digital Maturity Model
• Specific and agreed-upon measure of your
organization’s digital maturity
• Comparison of your organization’s digital maturity over
time (time-series analysis) and with other organizations
within and outside of the industry (cross-sectional
analysis)
• Understanding of your organization’s strengths and
weaknesses
Phase 2 Outcome:
• Target state of your organization’s digital maturity
• Roadmap of enabler initiatives to achieve the target state
• Initiative-on-a-page for early initiatives on the roadmap
• Digital strategy scorecard
1. Assess Your Organization’s Digital
Maturity
2. Identify Enabler Initiatives to
Achieve Target State Digital Maturity
Assess and raise your digital maturity – project overview

Workshop overview for Phase 1: Assess Your Organization’s
Digital Maturity
Contact your account representative or email Workshops@InfoTech.com for more information.
Workshop Day 1* Workshop Day 2 Workshop Day 3 Offsite Day 4
Activities
Understand Organizational
Imperatives
1.1 Identify and interview key
stakeholders.
Assess Digital Maturity
2.1 Review Info-Tech’s Digital
Maturity Model and assess
your organization’s
maturity level for each
dimension and factor.
Assess Digital Maturity
3.1 Review Info-Tech’s Digital
Maturity Model and assess
your organization’s
maturity level for each
dimension and factor.
Collect and Synthesize Data
4.1 Collect and synthesize
data to create an
executive report.
Note: Info-Tech analysts
could work offsite for
executive report.
Deliverables
1. Stakeholders’ interview
canvas
1. Summary and detailed
view of your organization’s
digital maturity
view of your organization’s
digital maturity
1. Executive report on your
organization’s digital
maturity
*Info-Tech members could choose to implement Phase 1 through a Guided Implementation and Phase 2 through a workshop,
in which case stakeholder interviews could be conducted during the Phase 2 workshop.

Workshop overview for Phase 2: Identify Enabler Initiatives to
Achieve Target State Digital Maturity
Contact your account representative or email Workshops@InfoTech.com for more information.
Workshop Day 1* Workshop Day 2 Workshop Day 3 Workshop Day 4
Activities
Understand Organizational
Imperatives
1.1 Identify and interview key
stakeholders.
Review Current State and
Set Target State of Digital
Maturity
2.1 Review the results of the
digital maturity
assessment.
2.2 Articulate digital principles.
2.3 Set the target state of
digital maturity.
Identify Initiatives
3.1 Discuss the stakeholders’
interview summaries.
3.2 Identify improvement
opportunities.
3.3 Identify initiatives.
Create a Roadmap
4.1 Prioritize initiatives.
4.2 Create a roadmap.
4.3 Create an initiative-on-a-
page for early initiatives on
the roadmap.
4.4 Create a digital strategy
scorecard.
Deliverables
1. Stakeholders’ interview
canvas
view of current digital
maturity
2. Set of digital principles
with rationale and
implications
3. View of the target state
digital maturity
1. List of improvement
opportunities
2. List of initiatives
1. Prioritized list of initiatives
2. Roadmap of initiatives
3. Initiative-on-a-page for
early initiatives on the
roadmap
4. Digital strategy scorecard
*Info-Tech members could choose to implement Phase 1 through a Guided Implementation and Phase 2 through a workshop,
in which case interviews could be conducted during the Phase 2 workshop.

01-Assess-and-Raise-Your-Digital-Maturity--Executive-Brief.pptx

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