0.3 screenpages magento commerce cloud 2.2
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This document provides an overview of the next generation of Magento Commerce and how it can help businesses upgrade their e-commerce platforms. Some key points: - Magento Commerce 2.2 offers new features like content staging, customer segmentation, visual merchandising, and custom catalogs to personalize the customer experience. - It provides capabilities for B2B commerce like order management, custom catalogs/price lists, and tools to build loyalty through fast, frictionless purchasing. - Using Magento Commerce can help businesses grow revenue through improved shopping experiences on any device, expanded sales channels, and business intelligence insights. It can also help reduce costs through streamlined operations and integration with any backend systems.
0.3 screenpages magento commerce cloud 2.2
- 1. UPGRADE TO THE NEXT GENERATION OF MAGENTO COMMERCE David Wise – Director Channel EMEA
- 2. Thank you for your interest in Magento! We’ve been busy lately…. Jan ‘16 Magento Order Management Apr ‘16 Next generation Magento Marketplace Magento-optimized cloud solution Jun ‘16 Magento 2.1 Aug ‘16 Magento Business Intelligence (formerly RJMetrics) Sep & Nov ‘16 Strategic CMS partnerships with Adobe & Acquia Dec ‘16 Advanced CMS (BlueFoot) Nov ‘15 Magento 2.0 Apr ‘17 Magento Social 2015 2016 2017 IR TOP 1000 IR B2B 300 IR EUROPE 500 LATAM 500
- 3. 84% Online shoppers expect retailers to provide a robust engaging online experience 40% Of all 2016 commerce was transacted on a mobile device 75% Consumers have purchased a product because they saw it on a social channel We know you face an increasingly complex and demanding market environment…
- 4. And you may be balancing competing challenges… • Manage budget, headcount, resources • Provide high-touch experiences • Turn data into actionable insights • Innovate faster • Personalized 1 to 1 experiences, at scale • Decreased barriers to global competition • Maintain differentiation and growth against copycat fast followers • Fragmented shopping behaviors and use cases INTERNAL EXTERNAL
- 6. #1 Deliver personalized, differentiated shopping experiences 78% Buy more from retailers that personalize the shopping experience 86% Buy online and return to a store 89% Shoppers view local store inventory online
- 7. #2 Grow sales faster Open up new sales channels or business models Drive greater conversions Reach new customers
- 8. #3 Align performance with shopping expectations Loss in conversions7% Loss in page views11% Decrease in Customer Satisfaction 16% 53% Mobile users abandon sites that take longer than 3 seconds to load A 1 second delay in page load time results in:
- 9. Magento Commerce 2.2 An integrated, next generation solution that opens up more opportunities for success “The decision to implement Magento 2 is a strategic investment designed to deliver more engaging experiences while future proofing our eCommerce platform.” Swen Haupt Project manager at Seat
- 10. Magento Commerce 2 Quickly and flawlessly provide compelling experiences on any device Better shopping experiences • Customizable pre-built responsive themes • Advanced content creation and management • Content staging & preview • Enterprise-grade CMS integrations
- 11. +59% Revenue The flexibility regarding customizations, ease of integration with existing systems, adaptability and intuitive CMS made Magento 2.0 the perfect fit. Eloise Nisbett Ecommerce Manager, Sass & Bide +45% Overall conversion rate Speeds up guest checkouts by 51% and customer checkouts by 35% “ “ Growth
- 12. Magento Commerce 2 Deliver shopping services that delight and provide efficiencies • Omnichannel servicing (ship to/from stores, pickup from store) • Sell your entire inventory through any channel • Intelligently fulfill orders from anywhere Order from anywhere Fulfill from anywhere Better shopping experiences
- 13. Magento Commerce 2 Convert more customers in more ways Easily grow your market reach • Global AWS network • Instantly access global shippers • Engage customers via social • Rapid site replication Improve customer conversion • Quick 2-step checkout • PayPal In-Context Quickly augment selling capabilities • Native B2B functionality • Virtually limitless 3rd-party integration Greater conversion
- 14. Magento 2 is a modern architecture that will allow us to go further, and faster. It makes it easy for us to take advantage of out-of-the- box features, and for our in-house developers to create the unique shopping experiences we want for our brands. Tomas Griffin Technical Lead, Kurt Geiger “ “ 18.8% Decrease in bounce rate Created new servicing possibilities with a fully integrated and visually stunning digital shopping experience. 60-100% Increase in pages per session and time on site across all upgrading clients Experience
- 15. Speed • Magento-optimized and secured cloud infrastructure • Global CDN • Modernized code architecture Scale • Cloud elasticity • Database scalability • Peak volume allowances Reliability • 99.99% SLA • Optional upgrades prevent inadvertent breakages • Continuous software-hardware evaluation Magento Commerce 2 Deliver outstanding performance out of the box Outstanding performance
- 16. Reliable and scalable hosting • AWS-based, 24x7 monitoring, 99.99% SLA • Multiple global hosting regions High-speed CDN and performance management tools Optimized for Magento Single contact for licensing, hosting, and support services Reduce IT spending with a cloud-based solution
- 17. © 2017 Magento, Inc. Page | 18 Magento Commerce Cloud
- 18. 39% More orders processed per hour According to Magento, 50% faster load times are typical. Indeed, our benchmarking has validated that this number is generally the floor of the results, with some clients seeing well over 100% improvements after launch. Van Schlichting SEO & Optimization Practice Lead, Corra 10x Increase in traffic load capacity with faster server response time “ “ 60% Decrease server response and page download times across upgrading clients Performance
- 19. Enterprise-grade analytics • Unify disparate data sources • Customize dashboards and KPIs • Included with Magento Commerce 2 Empower non-technical teams • Drag & drop content creation & management • Content staging & preview • Intuitive admin with custom views Enable development teams to work smarter • Magento handles hosting infrastructure • New architecture improves code quality, testing, and dev time Magento Commerce 2 Empower your organization to get more done, better and faster Smarter, faster operations
- 20. B2B Commerce THE RACE TO GO DIGITAL
- 21. 53% Will make half or more of work purchases online by 2018. 61% Research work purchases on their smartphone. 63% Research half or more of their work purchases online. Forrester, Andy Hoar Presentation at Magento Imagine 2017, Forrester/Internet Retailer Q1 2017 B2B Buy-Side Online Survey Business buyers are increasingly looking to transact online
- 22. Differentiated experiences pay off +30% Increased sales vs. competitors without effective personalization 51% Say omnichannel customers increase spending +25% Revenue increase for companies who consumerize their B2B commerce sites Forrester/internet retailer Q2 2016 B2B sell-side Online survey, http://www.gartner.com/binaries/content/assets/events/keywords/crm/gartner-crm-predicts.pdf, https://www.gartner.com/doc/2864817?ref=SiteSearch&sthkw=B2B%202018%20personalization&fnl=search&srcId=1-3478922254
- 23. Faster Time to Market Lower TCO Reduced Complexity Magento is ready Cloud commerce with built-in B2B functionality enables…
- 24. Forrester, Andy Hoar Presentation at Magento Imagine 2017 New channels are developing Amazon is a growing force Your competitors are investing in digital 82% Of B2B buyers say that they’ve used Amazon to make a purchase for work Your customers may already be buying online
- 26. Social Commerce Marketplace Business Intelligence Order Management Payments & Risk Magento cloud is your engine for transformation Shipping
- 27. BUILD LOYALTY
- 28. Order by SKU Requisition lists Fast Reordering Request for quote workflow Punchout support Build loyalty with fast, friction-free purchasing
- 29. Custom catalogs and price lists Segmentation and targeting Multiple, tailored sites: • Brand / Division • Geography • Channel partner • Account Differentiate with personalized experiences
- 30. Dropship Network Branches Internal Distribution Center Suppliers Channel Partners Accurate, real-time inventory levels Sourced from all locations and supply chain partners Provide complete inventory visibility
- 31. BUILT LOYALTY WITH Quick ordering tools Warranty lookup and processing Custom catalogs In-store pick-up and delivery 300% Increase in Transactions 250% Increase in Daily Online Sales *Q4 2016 vs Q4 2015 evaluation of orders RESULTS Carrier Enterprise HVAC distributor
- 32. REDUCE COST
- 33. Corporate accounts Buyer roles and permissions Payments on account Order and quote tracking Account history Empower customers with easy self-service tools
- 34. SKU and inventory validation Custom catalogs and price lists Self-service ordering – no manual data entry! Reduce costly ordering errors
- 35. ERP CRM PIM OMS WMS ESB Extensive APIs Open, modern platform Off-the-shelf extensions Integrate with any backend system
- 36. GROW REVENUE
- 37. Mobile-ready, responsive site Powerful merchandising & promotions Robust content management Campaign staging & preview Increase sales with a “consumer” buying experience
- 38. 75 predefined reports and report-building tools Actionable customer, product, and campaign insights Combine data from multiple sources for deeper insights Fuel your growth with business intelligence
- 39. No more order-taking Streamlined assisted selling and RFPs On-the-spot sales Increased product IQ Boost sales productivity
- 40. 61% Increase in AOV 393% Increase in transactions 633% Increase in Sales GREW REVENUE WITH Rich site design and merchandising Catalog punchout with PunchOut2Go Easy ordering on behalf of customers Faster changes without waiting for IT *Q4 2016 vs Q4 2015 evaluation of orders RESULTS Flooring manufacturer QuestMark
- 41. 40% Increase in Conversion Rates 19% Increase in AOV 15% Decrease in Bounce Rates GREW REVENUE WITH Personalized search Side-by-side book comparisons Automated cross-selling Interactive bulk pricing tables RESULTS BookPal Book wholesaler
- 42. © 2016 Magento, Inc. Page | 83 Magento Commerce 2.2 is More than B2B…. All the features of 2.1
- 43. © 2017 Magento, Inc. Page | 84 Content Management Layered Navigation & Search Order & Inventory Management Responsive Design Reference Themes Merchandising & Segmentation Search Engine Optimization Global Currency, Language &Tax Support Promotions & Coupons Detailed Reporting Modern Business User Tools Integrated Shipping & Payment Options Fast 2-step Checkout Robust Out-of-Box Platform Capabilities
- 44. © 2017 Magento, Inc. Page | 85 Content Staging • Create, edit, and delete updates to: • Products – prices, page designs, descriptions, images, and more • Categories –menu and display options, which categories are enabled • CMS Content – page content and layouts • Promotions – catalog and shopping cart price rules • Additional entities with customization • Group individual updates into campaigns for easier management • Schedule an unlimited number of updates
- 45. © 2017 Magento, Inc. Page | 86 Customer Segmentation • Customize the customer registration process to collect actionable customer information • Automatically segment customers using customizable business logic
- 46. © 2017 Magento, Inc. Page | 87 Rule-based Product Relations • Use business rules to define which related products, up-sells and cross- sells should be shown to which segment of customers • Easily affect your entire website with a single rule – without the need of a developer
- 47. © 2017 Magento, Inc. Page | 88 Targeted Content • Use banners to show targeted content to segments to personalize the customer journey • The Banner Rotator widget allows business users to place segment- specific content on virtually any page in a site
- 48. © 2017 Magento, Inc. Page | 89 Visual Merchandizing • An intuitive drag-and-drop user interface allows business users to easily control product positioning in categories • Choose from a wide variety of automated sorting options to determine product position • Automatically move products into the right category using “smart” categories that constantly listen and respond to user-defined product criteria
- 49. © 2017 Magento, Inc. Page | 90 Custom Catalogs by Customer Group • Business users can create custom catalogs per customer group, allowing different experiences for unique groups. • Create specific sales for registered vs. guest customers or B2C vs. B2B
- 50. © 2017 Magento, Inc. Page | 91 Elastic Search • Built to scale both horizontally and vertically • Supports 33 languages out of the box • Supports synonyms and stop words • Features smart indexing which ensures that indexing data does not impact customers • The connection with Magento is truly plug-and-play with minimal setup
- 51. © 2017 Magento, Inc. Page | 92 Increased Customer Loyalty
- 52. © 2017 Magento, Inc. Page | 93 Rewards • Use customer behavior to offer reward points to customers which can be redeemed for purchase • Offer reward points as part of promotions and couple them with customer segmentation to create an affective rewards program
- 53. © 2017 Magento, Inc. Page | 94 Gift Cards • Customers can purchase physical and/or virtual gift cards on behalf of others • Business users can specify custom or open amounts as well as minimum and maximum ranges • Integrate with physical gift card providers via Magento’s API
- 54. © 2017 Magento, Inc. Page | 95 Private Sales with Site Invitations • Customers can invite their friends to Private Sales and then receive reward points for each converted registration or purchase
- 55. © 2017 Magento, Inc. Page | 96 Multiple Wishlists and Gift Registry • Offer customers the ability to organize products into wishlists for different events and holidays and share them with friends • Customers can save products for a later purchase and add all of a list’s products directly to the cart • Customers can create gift registries to encourage friends and family to purchase gifts on their behalf for weddings, baby showers, or any other event
- 56. © 2017 Magento, Inc. Page | 97 Enhanced Gift Options • Allow customers to purchase gift wrapping patterns customizable by business users per item or per order • Customers can also send gift messages per item or per order
- 57. © 2017 Magento, Inc. Page | 100 RMA • Allow customers to initiate their own return process from their “My Account” area • Business users have complete control over the entire return process and can configure everything from reasons for return to acceptable resolution options
- 58. © 2017 Magento, Inc. Page | 101 Engage customers with Magento Social • Engage customers & convert prospects at another touchpoint • Create a unified online shopping experience by leveraging Magento product catalog • Strengthen your brand identity and drive increased product awareness Making it easier for merchants to engage current customers and acquire prospective ones via social channels. Streamlined Facebook Store Creation Impactful Social Sharing Simplified Ad Creation Intelligent Ad Optimization
- 59. © 2017 Magento, Inc. Page | 103 Launch updates faster with pipeline deployments • Run build and deploy stages separately • Easily manage configuration across environments • Production environment upgrade can happen in less than 1 minute
- 60. © 2017 Magento, Inc. Page | 104 Accept more orders, with lower risk • Reduce your fraud liability to zero. Signifyd pays your chargeback fees • Confidently accept more orders with industry-leading approval rates • Automate shipment of orders approved by Signifyd • Receive rich reporting with every decision • Get started in minutes, no installation or development required Fraud Protection
- 61. © 2017 Magento, Inc. Page | 105 Magento Commerce Cloud – Starter & Pro
- 62. With the right tools, merchants like you continue to reinvent and thrive… Delivered industry-leading, music recommendation commerce experience that outperformed traffic and order value expectations £3M incremental revenue over first 12 months with a new selling model Transformed 1200+ store and warehouse locations into a fully accessible fulfillment network 163% increase in online conversion
- 63. Leader Forrester Wave: B2B Commerce Suites for Midsize Organizations, Q3 2017 Leader Magic Quadrant for Digital Commerce 2017 Magento is the leader in B2B & B2C commerce
- 64. More to come…. Magento 2.2.0 October 3 Magento 2.2.1 November Minor Updates Magento 2.2.2 Advanced Reporting Magento Shipping Bundled Extensions
- 66. Onward and upward What can your business achieve with Magento Commerce 2? David Wise Director Channel, Magento [email protected] +44 7825 067022
- 67. REDUCED COSTS WITH: Improved backorder process Mobile product scanning One platform for B2B & B2C Small internal development team Transitioned off of old technology in 6 months 20% Decrease in customer support calls RESULTS API Pharmaceutical distributor & retailer
- 68. Support for 1.7M SKUs Fast Launch of 8 sites in 6 languages REDUCED COSTS WITH: Self-service purchasing Machine-based purchase flow Easy integration with Baan ERP Global-ready solution RESULTS Large equipment manufacturer Liebherr