09 performance
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The document discusses various statistics related to website load times and how they impact user behavior and business metrics. It states that 47% of consumers expect a page to load within 2 seconds and 73% of mobile users have encountered sites that were too slow. A 1 second delay can result in a 7% loss in conversions. It also discusses studies by Glasses Direct, Walmart and Google on how delays of 50-400 milliseconds can negatively impact conversion rates. The document emphasizes that page load time affects bounce rates, time on site, conversions, user satisfaction and that businesses should care about and measure load times.
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How slow load times hurt UX (and what you can do about it) [FluentConf 2016]![How slow load times hurt UX (and what you can do about it) [FluentConf 2016]](https://cdn.slidesharecdn.com/ss_thumbnails/2016-fluent-even-more-abridged-tammyeverts-160310192653-thumbnail.jpg?width=560&fit=bounds)
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- 4. How Load Time Affects Conversion Rate • Glasses Direct measured
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