1 introduction multimedia

Multimedia
MENTOR:-
POONAM YADAV
ASSISTANT PROFESSOR- IT
DRONACHARYA COLLEGE OF ENGINEERING

Why there is a need to study Multimedia??
Multimedia technology refers to interactive, computer-based applications
that allow people to communicate ideas and information with digital and
print elements. Professionals in the field use computer software to
develop and manage online graphics and content. The work that media
technology specialists produce is used in various media, such as training
programs, web pages, and news sites.
Reference Book:
Multimedia: Making it work- Tay Vaughan

WHAT IS ??
MULTI • Many or more
than one
MEDIA • Medium of
Communication

MULTIMEDIA..
 Multimedia is media and content that uses a combination of
different content forms.
 The term is used in contrast to media which only use traditional
forms of printed or hand-produced material.
 Multimedia includes a combination of
 Text
 Audio
 Still images
 Animation video
 Interactivity content forms.

 The term “MULTIMEDIA” was first used by BOB GOLDSTEIN in July
1996 to promote opening of his light works.
 In 1970s the term was used to describe presentations consisting of
multi-projector slide shows timed to an audio track.
 In 1990s ‘multimedia ‘ took on its current meaning.
 TAY VAUGHAN declared “Multimedia as combination of text, graphic
art, sound, animation, and video that is delivered by computer.

CONTD..
 In common usage, the term multimedia refers to an electronically
delivered combination of media including video, still images, audio,
text in such a way that can be accessed interactively.
 Computers marketed in 1990s were referred to as “MULTIMEDIA
COMPUTERS” because they contained a CD-ROM drive.

LINEAR MULTIMEDIA NON-LINEAR MULTIMEDIA
Linear active content progresses
without any navigational control for the
viewer.
Non-linear content offers user
interactivity to control progress as used
with a computer game .
Cinema presentation is an example of
linear multimedia.
Hypermedia is an example of non-
linear multimedia.

 Multimedia presentations can be viewed in person on stage,
projected, transmitted, or played locally with a media player.
 Broadcasts and recordings can be either analog or digital electronic
media technology.
 The various formats of technological or digital multimedia may be
intended to enhance the users' experience.
 Online multimedia is increasingly becoming object-oriented and
data-driven, enabling applications with collaborative end-user
innovation and personalization on multiple forms of content over
time.

 Multimedia formats include
AUDIO
CAPTURE ON TAPE
FUNCTION OF
PHOTOGRAPHY
SIDESHOWS

 The following extensions commonly used to lay up multimedia
documentation:
 MOV
 MP4
 3GP
 VOB
 FLV.
 Files with augmentation MOV are used to lay up capture on film and
song in order.
 MP4 is fundamentally identical to MOV format and lone differs by
provided that roughly added metadata.
 MP4 put on record augmentation is supported by multiple
applications with Apple ITunes, XBox 360.

CONTD..
 MPEG is a align of compressions methods designed for audio and
visual data.
 3GP on PC may perhaps be viewed VLC media player,
RealPlayer, QuickTime, GOM Player and Media Player Classic.
 File Extension VOB (Video Object) is commonly locate such
documents in DVD-Video media.
 File Extension FLV is used to deposit Macromedia Flash Player
collection. It can assign vector graphics, spill videocassette, audio
and text.

 Text
 Audio
 Pictures
 Video
 Animation
 Interactivity

TEXT
 Text is the most widely used and flexible
means of presenting information on
screen and conveying ideas.
 Text is an essential aspect of presenting
the information.
 Like each element of the multimedia
design, effective use of text can either
direct users/readers attention or divert it.

AUDIO
 Audio refers to sound. Multimedia can include files which
contain sounds.
 Audio songs also come under the heading multimedia.
 Multimedia presentations often have some audio tracks which
makes it easier for people to understand.
 Multimedia phones have music players to run audio music.
 Various audio software include VLC media player, real player,
etc.

PICTURES
 Pictures(images) is a two-dimensional screen
display, and as well as a three-dimensional, such
as a statue or hologram.
 Graphs, pie-charts, painting etc. all come under
images.
 Images are a very useful feature of multimedia.
Multimedia presentation uses pictures or clip-art to
make people understand.
 Various file formats of images are .jpg, .png, .gif
etc.

VIDEO
 A video is unedited material as it had been originally filmed
by movie camera or recorded by a video camera.
 The embedding of video in multimedia applications is a
powerful way to convey information which can incorporate
a personal element which other media lack.
 Video enhances, dramatizes, and gives impact to your
multimedia application.
 The advantage of integrating video into a multimedia
presentation is the capacity to effectively convey a great
deal of information in the least amount of time.

ANIMATION
 Animation is the rapid display of a sequence of images
of 2-D or 3-D artwork or model positions in order to create
an illusion of movement.
 The effect is an optical illusion of motion due to the
phenomenon of persistence of vision.
 Animation adds visual impact to the multimedia project.
 Animation are used in cartoons, scientific visualization.

INTERACTIVITY
 Interactivity can be termed as the dialog that occurs
between an individual and a computer program.
 Interactive multimedia refers to the multimedia
applications that allow users to actively participate rather
than being passive recipients of information.
 Technologies such as DVDs and digital TV are classic
examples of interactive media devices, where a user can
control what they watch and when.

CONTD..
• Interactivity also relates to new media art technologies
where humans and animals are able to interact with and
change the course of an artwork

MULTIMEDIA TODAY
 Multimedia and its related applications have almost
become synonymous with modern technology; given the
kind of explosion the technological realm has seem.
 Multimedia makes our life easier several times fold. It is
through multimedia that mobile phones can be used for a
number of purposes.

 With the introduction of newer generation of mobile phones and
more advanced communication protocols, the number of multimedia
uses that your phone can be put to keeps growing.
 Video conferencing which enables people across global borders to
communicate with each other in real time is an excellent example of
how multimedia has benefited the world of communications and
telephony.

SCOPE OF MULTIMEDIA
 The technology of multimedia design utilizes various
features like animation, video, graphics, audio and sound
to impress the users.
 Multimedia technology is used for 3D cinema applications
and mobile 3DTV environments.
 Animation is also being used in titling films, creating
special effects or in web entertainment programs. Thus
scope of animation is huge in context to market.

 In the field of education multimedia is being used
extensively especially for online courses and trainings.
 Multimedia is also used in advertising purposes.

ADVANTAGES
 Multimedia enhances the effect of text presentations.
 Improves the quality of presentation and retains the attention of
audience.
 It can be used for educational as well as entertainment purpose.
 It is quick and easier to operate for the instructor.
 Multimedia presentations can be modified very easily.
 Multimedia is Entertaining as Well as Educational.

Dis-advantages:-
 Non-interactive – if one-way, no feedback.
 Complex to create.
 Time consuming.
 Use of multimedia is expensive.

 COMMERCIAL
 Much of the electronic old and new media used by commercial
artists is multimedia.
 Exciting presentations are used to grab and keep attention
in advertising.
 ENTERTAINMENT AND FINE ARTS
 Multimedia is heavily used in the entertainment industry, especially to
develop special effects in movies and animations.
 Multimedia games are also very popular.

 EDUCATION
 Multimedia is used to produce computer-based training courses.
 Edutainment is an informal term used to describe combining
education with entertainment, especially multimedia entertainment.
 ENGINEERING
 Software engineers may use multimedia in Computer Simulations.
 Multimedia for software interfaces are often done as a collaboration
between creative professionals and software engineers.

 Design could benefit tremendously from open and
collaborative multimedia research.
 Multimedia and graphics can be a very effective tool to
communicate, educate, compel, and convince you and/or
your audience.
 Multimedia can help to gain and hold attention, make
points clearer, stimulate discussion, and in general,
enhance the learning process, if it also includes the
appropriate human elements.

1 introduction multimedia

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