10 Proven Ways to Turn Social Media into Social Sales in 2013
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The document discusses 10 proven ways to drive sales using social media. It suggests helping people use their social intelligence when shopping by including ratings and reviews, as this can boost sales by 10%. The first way mentioned is to put stars and ratings everywhere to gather feedback from product owners and allow prospects to learn about products from existing customers. Curating ratings and reviews yourself can also help sell your own products and services through affiliate marketing.
10 Proven Ways to Turn Social Media into Social Sales in 2013
- 1. 1 Show Me the Money! 10 Proven Ways to Drive Sales with Social Media Dr Paul Marsden @marsattacks www.viralculture.com Editor | Social Commerce Today Author | Social Commerce Handbook Consultant | Certified NPS Associate
- 2. 2 screenshot_1468 Hello from a social media sceptic...
- 3. 3 screenshot_1468 Hello from a social media sceptic...
- 4. 4 Hello from a social media sceptic...
- 5. 5 Hello from a social media sceptic...
- 6. 6 Hello from a social media sceptic...
- 7. 7 Hello from a social media sceptic...
- 8. 8 Hello from a social media sceptic...
- 9. 9 No Cats No Harlem Shakes No Brokers/RMs Harmed A different direction...
- 10. 10 Dead Hypodermic Presidents Needles Shoe Boxes Zombies
- 11. 11 Ben Tim Let’s start with a quick intelligence test...
- 12. 12 Ben Tim g Be n is lookin ere’s Ben. e H H e opens th his bricks. e for is surprise h boxe s and to h he ric ks are in t finds the b der box! wash pow Let’s start with a quick intelligence test...
- 13. 13 Ben Tim Now here’s Tim, Ben’s brother. Tim find s Ben’s boxes and want ’s to play with bricks. Whic h box does he open first? Which box will Tim open to play with the bricks?
- 14. 14 oe s not know that Tim d We know in the was h Ben rickssaorewe correctly that the b Tim po wder box, the bricks k in guess he will loo box first... This requires “social intelligence” our ability to put ourselves in somebody elses shoes and see the world from their perspective. The real value o f social media is it can boost our that social intelligen ce Which box will Tim open first to play with bricks?
- 15. 15 al im test is a re The Ben/T intelligenc e ial test of soc Under 5’s fail the test, as do those suffering from autism Psychologists b elieve social int underpins huma elligence n consciousnes without it we’d s; be zombies Psychologists believe that without social intelligence, we would not be conscious; we’d be ‘zombies’
- 16. 16 “A wise man learns from the experience of others, a fool by his own” Ψ Social Intelligence: Ability to understand and learn from each other and profit from social situations Enough of the psychology already; the thing to know is that social media boosts social intelligence
- 17. 17 th in g sales wi The se cret to driv e it to help us social m edia is to eir a rter with th peop le shop sm ce socia l intelligen Q: How can we use this insight to drive sales with social media? A: By helping people use their social intelligence
- 18. 18 na ncial helps Am eriprise Fi spects us e pro custo mers and nce with a ige ocial intell lp their s e rvice to he LinkedIn powered s r nan cial adviso the m find a fi Helping people use their social intelligence
- 19. 19 ple If” helps peo Finnis h insurer “ ith nte lligence w use th eir social i g ia by allowin social med ting co ntact exis pro spects to ut about them custome rs to find o Helping people use their social intelligence
- 20. 20 Helping people use their social intelligence
- 21. 21 A Social Q& ith it’s new Amazon, w sa me; helpin g servic e does the with socia l rt shop sma people ttin g product intellige nce by ge ers product own feed back from Helping people use their social intelligence
- 22. 22 10 Proven Ways to Drive Sales with Social Media* * Online media that supports social interaction and user contributions
- 23. 23 le He lping peop l shop with socia h intell igence wit d ratings an n reviews ca y bo ost sales b 10% 1. Put stars everywhere...
- 24. 24 le He lping peop ia is with socia l rs ocial med shop h Remembe ia’; it’s not intell igence wit ‘earned m ed ut ratings an d what yo u say abo ers n ’s what oth reviews ca yourself, it ost sales b y say about you bo 10% 1. Put stars everywhere...
- 25. 25 1. Put stars everywhere...
- 26. 26 gs curating ratin Consider ell your ow n ;s a nd reviews ake affiliat e m rvices and se so n those of c ommission etitors your comp 2. Own a star system...
- 27. 27 1. Put stars everywhere...
- 28. 28 es customer En terprise us nd bo nus staff a ratings to romotions p decide on 3. Be a star system...
- 29. 29 cia l media as Appl e ‘gets’ so ia s ocial med earned media; its er im ple - deliv st rategy is s es t’ experienc ‘ins anely grea ing about worth talk 4. Take an experiential bite out of Apple... ...with services worth talking about
- 30. 30 Referral $1927 Value Total Promoter Value $2446 Sales Value $4373 4. Take a bite out of Apple... ‘PXM’ Promoter Experience Management
- 31. 31 4. Take a bite out of Apple... ‘PXM’ Promoter Experience Management
- 32. 32 € € € € € € € € € € € € € € € € € € € € € € € € € € € € € € Client Value Detainees Angel Candidates Angels Insurgents Agnostics Missionaries € € € Propensity to Recommend 4. Take a bite out of Apple... ‘PXM’ Promoter Experience Management
- 33. 33 ‘Owned’ Media 28 149 82 32 ‘Earned’ Social Media ple er ; help peo a no-brain Here’s ht heir social se you wit ia choo g social med intelligen ce by usin ... mo te sharing plu gins to pro 5. Make everything shareable
- 34. 34 ial cialist soc Host a spe mote soci al ro med ia hub to p h intellige nce throug g knowle dge sharin 6. Host a hub
- 35. 35 to Use so cial media p help p eople sho r smarte r with thei lligence by social inte als rewar ding referr $31,500 $486,090 Kumar, Petersen, and Leone. "How Valuable Is Word of Mouth? ." Harvard Business Review (2007) 7. Reward referrals
- 36. 36 r marketin g 40% of your Fans ou By re -aligning y e Haven’t Recommended as ons peopl with the re ive yo u - you’ll g you... commend l re on versationa them the c m n to help the ammunitio e d you mor recommen 8. Realign marketing... with reasons-to-recommend
- 37. 37 40% of your Promoters Haven’t Recommended Franklin D Roosevelt (D) Wendell Wilkie (R) ns Giving existing fa o al currency t nversation w co fr iends is ho influ ence their s u ence work media infl 8. Realign marketing... with reasons-to-recommend
- 38. 38 lp lm edia to he Use socia marter wit h ps p eople sho y social intelligence b b hem to clu enabling t k nd get bul together a discounts 9. Tango with Tuangou
- 39. 39 9. Tango with Tuangou
- 40. 40 9. Tango with Tuangou
- 41. 41 9. Tango with Tuangou
- 42. 42 if s t critically, Fina lly, and mo sales with ive you want to dr to ia, you need s ocial med rvices wor th se inn ovate with .. talk ing about. 10. Don’t tell stories, Be the story
- 43. 43 ia s ocial med The amount of ctly e arn is dire c ontent you difference the driven by betwee n people’s es nd experienc exp ecations a 10. Don’t tell stories, be the> EXPECTATION EXPERIENCE story
- 44. 44 SUMMARY: 3 CORE PRINCIPLES 1. Help People Use their Social Intelligence 2. Help People Make Recommendations 3. Help Deliver Services Worth Recommending le s , the simp In other word sales with ng sec ret to drivi y ia is to deplo social med e ia as a servic social med
- 45. 45 3 Core Insights for Unlocking Sales with Social Media “Our social 1. Help People Use their Social Intelligence strategy is 2. Help People Make Recommendations simple; it’s 3. Help Deliver Services Worth Recommending clients happy talking” Social-as-a-Service
- 46. 46 SUMMARY: 10 WAYS TO DRIVE SALES WITH SOCIAL 1. Put stars everywhere 6. Host a hub 2. Own a star system 7. Reward referrals 3. Be a star system 8. Realign marketing 4. Take a bite out of Apple 9. Tango with Tuangou 5. Make everything sharable 10. Don’t tell Stories, Be the Story No s! C at Thank you! @marsattacks www.viralculture.com +44 777 95 77248