The document discusses scaling a web application called Wanelo that is built on PostgreSQL. It describes 12 steps for incrementally scaling the application as traffic increases. The first steps involve adding more caching, optimizing SQL queries, and upgrading hardware. Further steps include replicating reads to additional PostgreSQL servers, using alternative data stores like Redis where appropriate, moving write-heavy tables out of PostgreSQL, and tuning PostgreSQL and the underlying filesystem. The goal is to scale the application while maintaining PostgreSQL as the primary database.