BE inspired...
Insights from leading in business
December 7th 2016
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Anything is possible with a ‘Growth Mindset’
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In 2016 most global organisations are using Behavioural Science to better understand behaviour
Using Behavioural Economics to learn more about ourselves
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Behavioural Economics is:
A scientific model of human behaviour which
acknowledges and embraces the inherent biases and distortions
that characterise human judgement and decision making
Acknowledging our personal and organisational biases
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Self priming – simple actions and behaviours can shape our emotions as well as how
we are perceived by others
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Never doubt that a small group of
concerned citizens can change the world.
Indeed, it is the only thing that ever has.
Margaret Mead, Cultural Anthropologist
(1901-1978)
For more information please contact:
Sarah Davies: sarah@thebearchitects.com
15

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