The document provides 18 tips for online promotion, including setting objectives, creating a communications plan, having a website and attracting followers, spreading content on relevant websites, writing and distributing a story, using various media formats, focusing on products and services, targeting and attracting new customers, increasing relationships and motivating salespeople, gaining media coverage, building communities, asking for reviews and ratings, offering freebies, guarantees and refunds, grabbing attention, organizing online events and webinars, and sending gifts to customers on their birthdays.