Cloud for Business Managers

May 2013
Independent Market Research
Commissioned by
Cloudfor
BusinessManagers:
theGood,
theBadand
theUgly

© Dynamic Markets Limited 2013Cloud for Business Managers: the Good, the Bad and the Ugly1
• 71% of companies have adopted cloud applications
and line-of-business managers in all departments
use them.
• 76% of adopters say their motivation was to get
quick access to software, while 47% took on the
apps to get access to more appropriate software for
their department.
• However, 54% say their department has
experienced staff downtime due to cloud
integration problems and another 54% say project
deadlines have been missed.
• 83% have been prevented from getting the best
out of their departmental cloud applications - 1 in 4
blames poor integration.
• 75% say their ability to innovate using their cloud
apps has been hindered and the main hindrance is
a lack of integration (53%).
• Indeed, 1 in 2 companies has abandoned the use of
at least 1 departmental cloud app in the last 3 years
due to integration problems.
• Yet, 81% of all respondents think it is important that
cloud applications are fully integrated with each
other and with other software in the organisation.
• Among those who claim to have integrated cloud
apps, integration seems to be only partial, covering
some apps / processes / departments.
• Indeed, 68% of cloud adopters have attempted
integration, but 55% of these have tried and failed.
• 42% have seen a data security breach in their
department associated directly with the use of
cloud apps.
Key Findings
Background and introduction:
This research set out to investigate the ways in which line-
of-business managers in large companies across the world
with £50 million+ revenues are using cloud apps in their
departments. It explores their motivations for adopting
cloud apps, how easily they are able to share information
generated within the apps across the company and any
problems they have encountered in this respect. The
findings show that the adoption of cloud apps across the
world is remarkably high and in all departments, but that
integration problems are endemic.
Customisation:
Best-in-class software:
In an ideal world, all companies would surely want top-
quality software to drive their business forward and give
them the edge over their competition. The reality is,
however, that 32% of these large organisations agree that
the cost of top-of-the range software and IT systems has
prevented their company buying best-in-class business
applications. Almost 40% of MDs, CEOs & owners in the
sample agree with this, as do 35% of finance professionals.
One of the reported benefits of cloud computing is the
low total cost of ownership (TCO), and indeed, 57% of
respondents agree that cloud computing allows access
to top-quality business applications and this rises
to 65% for companies that are currently using cloud
apps. It seems that MDs, CEOs & owners and finance
professionals are already sold on this concept, with 67%
and 59% respectively, agreeing over this benefit of cloud
computing.
Around the world, this opinion is also especially
widespread in the APAC region (69%), but also in Spain
(68%), Russia (70%), China (85%) and Singapore (66%).
Cloud adoption levels:
Use of cloud applications:
The research shows that, overall, 71% of these large
organisations around the world use cloud applications
[Chart 1]. However, levels of cloud adoption vary
significantly across the countries, with the highest levels
found in the APAC region (85%), and specifically China
(92%) and Singapore (94%), but these front runners are
followed by the UK (78%), France (79%), Germany (83%)
and Italy (80%).
In contrast, fewer companies in the UAE (49%), Turkey
(38%) and Hungary (36%) have adopted the use of cloud
applications.
However, there is much more uniformity across the
industry sectors, with adoption levels rising from 55%
for the public & not-for-profit sector to 80% for the
telecoms, high tech & communications sector, but many
sectors have adoption levels of between 70-75%. The
research also shows that cloud applications are used by all
departments across the organisation and 53% of finance
departments use them, as do 57% of HR, 54% of those in
sales, marketing & customer services / CRM roles and 75%
of MDs, CEOs & owners.
Executive Summary

Motivations:
Among those whose departments use cloud apps, 76%
say their motivation was to have a quick way to get the
software they wanted: this includes 53% who saw it as a
shortcut to getting what the department needed, 31%
who saw it as a way of avoiding the queue for the IT
department’s time and another 31% who say it was a way
of jumping the queue of IT projects the IT department
had lined up.
Also, 47% took on cloud apps to get access to what
they believed to be more appropriate software for their
department: including 35% who adopted it because they
felt the existing software and systems in place were not
entirely appropriate to their department’s needs and 22%
who felt the IT department was not helping to move their
area of the business forward.
Across the different departments, supply chain managers,
MDs, CEOs & owners, finance professionals and those in
risk / compliance relate to more of these issues. The same
is true for the more senior respondents in the sample
(above senior manager level), and this group has been
especially motivated by the prospect of jumping the
queues for the IT department’s attention.
Problems with the cloud:
Staff downtime:
Despite these high adoption levels, and the initial
aspirations of departmental heads, the research reveals
problems exist with the approach to cloud computing
these companies have taken. Problems have included
staff downtime and 54% of people in companies using
cloud apps say their department has experienced this
in the last 6 months, where people have been unable to
perform their jobs properly due to problems associated
with cloud applications not being integrated properly
across the company. Among those who cited a figure, the
average number of downtime incidents during the last 6
months is 11 per department.
From a statistical point of view, all departments across the
organisation have been equally affected, but the highest
average number of incidences occurs in marketing, PR &
communications (23) and in HR (35), while finance says
this has happened to them 16 times on average during
this relatively short time.
Interestingly, the research demonstrates that cloud
app integration problems cause staff downtime in
departments that do not even use cloud apps; indeed,
those who say other departments but not theirs use
Chart 1: Adoption of cloud applications around the world
54
57
69
33
58
65
20
38
48
22
26
57
48
81
82
56
70
4
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11 6
6
6
3
15
12
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6
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7
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4
4
0 20 40 60 80 100
Whole sample
UK
France
Germany
Nordics
Spain
Italy
UAE
South Africa
Russia
Turkey
Hungary
USA
Australia
China
Singapore
India
Brazil
% of sample
Your department and other departments use cloud applications
Other departments use cloud apps, but not your department
Your department uses cloud apps, but not other departments
None of the departments use cloud apps
Don't know

cloud apps have the highest average (40) figure for such
downtime incidents.
The problem has been especially bad in the LATAM
region, whereas fewer say this has happened in North
America, but on a country level, more in the UK, France,
Germany, South Africa, Singapore, India and Brazil have
encountered this problem.
Missed project deadlines:
In addition to this staff downtime, 54% of companies
that use cloud apps say project deadlines in their
company have been missed in the last 6 months due to
a lack of cloud data being shared effectively around the
organisation. On average, this has happened 9 times
per company in the space of just six months. Awareness
of this problem is high across all departments and MDs,
CEOs & owners seem the most aware, with more of them
citing a figure and fewer admitting ignorance on the
subject.
Around the world, LATAM and APAC lead in terms of
missing project deadlines, especially in Singapore, India
and Brazil, whereas fewer say this has happened in the
Nordics, Spain, Turkey, Hungary and the USA.
Cloud falling short:
The ability to innovate quickly is a well-publicised and
strong selling point for cloud computing; however, 75%
of companies that use cloud applications say their ability
to innovate using their cloud apps has been hindered in
some way [Chart 2].
The research shows that the main hindrance is being
unable to integrate the cloud app with other software
owned by the company (36%) or with other cloud apps
(26%), and together this means 53% have seen innovation
hindered by at least one of these integration issues. An
inability to integrate has hindered innovation more in
the APAC region (65%) and specifically in China (63%),
Singapore (70%) and India (78%), and it has also affected
Integration problems cause
staff downtime in departments
that do not even use cloud
apps
Chart 2: Factors hindering innovation when using cloud applications
33
34
22
33
29
30
26
48
32
37
27
28
27
26
8
3
11
8
7
16
9
8
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10
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27
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27
17
28
26 36
37
35
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37
26
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33
0 20 40 60 80 100 120 140
Whole sample
MD, CEO, owner
R&D
Sales / commerce / e-commerce
Marketing, PR or communications
Customer services, CRM
Finance
Human resources
Supply chain management
Risk / compliance
Production / operations / logistics
Sales, marketing & CS / CRM
% of sample whose organisations use cloud apps
Being unable to customise the cloud app to your specific company needs
Being unable to integrate the cloud app with other cloud apps
Being unable to integrate the cloud app with other software owned by the company
Other
Nothing
Don't know

more companies with international offices (60%).
In addition, 83% of people say they have been prevented
from getting the best out of the cloud applications their
department uses for one reason or another and this
applies across all the different departments. Once again,
26% blame poor integration with other software, and
more people in the APAC region (34%) feel this way, as do
a high proportion of those in China (36%), but figures are
the same or even higher for France (36%), South Africa
(38%) and India (41%).
Another problem associated with some cloud apps on the
market is their inflexibility, and the research shows that
33% of cloud users say being unable to customise the
cloud app to their specific company needs has hindered
their ability to innovate [Chart 2]. Once again, China,
Singapore and India have suffered more in this respect.
Functionality of cloud apps is another area of
disappointment for cloud app users and 1 in 5 (20%)
thinks their apps do not have the functionality they were
expecting which has prevented them from getting the
best out of their cloud applications.
Apps not usable on mobile devices:
No software company today can ignore mobile, especially
when it comes to business applications. Yet, 20% of
cloud app users complain that the apps they have are not
usable on mobile devices, preventing them getting the
best out of them. The EMEA region (23%) is especially
disappointed by this aspect of their cloud apps, compared
to other regions, but India (44%) really stands out in this
respect.
Across the departments, sales professionals are also
especially disappointed with their cloud apps not being
usable on mobile devices (30%), and this is a group who
will tend to be working out of the office more than some
of their colleagues.
Abandoned cloud apps:
Such integration issues and associated problems have led
1 in 2 current cloud adopters (48%) to abandon the use
of at least 1 cloud app in the last 3 years. Indeed, most of
these have abandoned 3 different cloud apps during this
time (i.e. roughly 1 a year).
Such cloud app abandonment has been especially
commonplace in Singapore, India and Brazil, but least
common in Spain. In fact, respondents across all the
different departments report that their company has
abandoned the use of a particular cloud app in the last 3
years and MDs, CEOs & owners are among the most aware
of this type of behaviour.
Importance of integration:
Getting the full benefits:
In light of all these problems, it is not surprising to find
that 81% of companies think it is important that cloud
applications are fully integrated with each other and with
other software in the organisation in order to be able to
reap the full benefits of cloud computing [Chart 3]. This
figure rises to 88% for those organisations currently using
cloud apps, and even 65% of those who do not currently
use cloud apps agree. Indeed, the more departments in
an organisation that use cloud apps, the more the senior
managers there believe integration is essential.
Companies in the LATAM region feel especially strongly
about this issue, as do more people in the UAE, South
Africa, Hungary, India and Brazil. While respondents across
all departments think such integration is important, more
MDs, CEOs & owners, finance professionals and those in
production / operations / logistics think integration is
essential.
For those in sales, marketing & customer services / CRM
roles, integration is key to how they see the future, with
50% thinking data must be easily shared across all channels
of communication and across various departments and
business units in order to deliver a next-generation
customer experience. Furthermore, this opinion is
especially common among those who deal with customers
as part of their job (56%), as well as among those who are
currently using cloud apps (52%).
24 / 7 access to business applications from
a mobile:
Among the whole sample, 89% think it is important to their
overall business strategy to be able to provide 24 / 7 access
to core business systems to employees via their mobile
devices. 17% go as far as saying this is critical, and another
45% describe it as very important.
Respondents across all four territories think it is important,
especially in LATAM and North America, where more
describe it as critical. At a country level, this feeling is
especially pronounced in Spain, Italy, the UAE, South
Africa, Russia, Turkey, China, Singapore, India and Brazil.
At a departmental level, all respondents agree that this
is important, but more MDs, CEOs & owners believe it is
critical.
In addition, 83% of respondents think it is important for
all senior managers to be able to access multiple business
cloud apps on their mobile devices simultaneously where
the apps can talk to each other and integrate business data
and information from app to app.
Companies have abandoned
roughly 1 cloud app a year due
to integration problems

Again, as would be expected, more respondents whose
organisations are currently using cloud apps think it is
important (91%), compared to those who do not currently
use cloud apps (66%), but the latter figure is also very
high. Also, the more departments that use cloud apps
in an organisation, the more respondents there believe
it is essential for senior managers to be able to access
multiple business cloud apps on their mobile devices
simultaneously.
Across the regions, more respondents in LATAM describe
this type of access to cloud data as essential, as do those
in South Africa, India and Brazil. While all these senior
decision makers agree it is important, once again more
MDs, CEOs & owners describe this aspect of mobile cloud
working as essential.
Cloud strategies in place:
Across the whole sample, irrespective of their cloud
adoption status, 53% of organisations have an overall
cloud strategy aligned with the strategic direction of the
business that has been discussed and approved at CEO /
Board level. Perhaps not surprisingly, more of those who
currently use cloud apps have a formal cloud strategy in
place - however, this only applies to 67% of this group.
What is interesting is that 17% of those who do not
currently use cloud apps also have a formal cloud strategy
in place. Also, the prevalence of such formal strategies
is higher in companies with multiple departments using
cloud apps, rather than just a single department.
Across the regions, cloud strategies are especially
common in APAC (71%), LATAM (66%) and North America
(54%), but least common in EMEA (46%), although they
are common in Italy (65%), along with China (86%),
Singapore (64%), India (74%) and Brazil (66%). In contrast,
they are least common in the Nordics (32%), the UAE
(33%), Turkey (26%) and Hungary (16%), where the cloud
adoption levels are lower.
Integration levels:
Access to cloud data:
As might be expected, almost all companies share
information derived from cloud apps between
departments. The good news is that 50% of respondents
claim to have integrated cloud apps, where they are
able to access cloud data in other departments directly
from within the business application used by their own
department, but this means roughly 1 in 2 have no such
capability. However, among departments who do NOT
use cloud apps themselves only 23% have this level of
integration.
China also stands out from all the other countries in
that 75% there say they have this type of integration
across their departments. However, this observation
holds the key, because as already discussed above, the
research demonstrates that cloud adopters have had
lots of problems due to poor integration / visibility and
Chart 3: Importance of integrating cloud applications
28
34
21
24
18
32
24
28
25
33
21
62
55
53
9
6
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51
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56
48
56 11
11
9
10
8
8
12
18
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13
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10
0 20 40 60 80 100
Whole sample
MD, CEO, owner
R&D
Finance
Human resources
Risk / compliance
% of sample
Essential Important Not at all important Don't know

China is among the countries that have suffered the most
from such problems; thus it is surprising to find such
a high percentage saying they have integrated cloud
applications.
However, within the detail of the research, it shows that
just as many of those who claim to have integrated cloud
apps have suffered from staff downtime and missed
project deadlines in the last 6 months, compared to
those without access to integrated cloud apps. One
interpretation of this fact is that the integration across the
company is only partial for some apps / departments.
In support of this theory, 31% who claim to have
integrated apps also say poor integration has prevented
their company from getting the best out of the cloud
apps they use. Also, 57% of this group also report that
their ability to innovate using their cloud applications has
been hindered by integration issues.
The research also shows that Excel spreadsheets are
used to share cloud data / information in a significant
proportion of companies within each country (28-70%),
with the highest figure actually being for China where
integration levels are supposedly significantly higher than
elsewhere (75%). In fact, just 11% of respondents in China
ONLY access cloud data in other departments directly
from within the business applications used by their own
department.
Integration attempts:
Attempts to integrate:
With all these integration problems, it is not surprising
to find that 68% of cloud adopters have attempted to
integrate their cloud apps with other cloud apps and / or
Cloud app integration across
the company is only partial for
some apps / departments
Chart 4: Issues associated with integration attempts
29
35
31
34
20
27
25
22
33
44
25
25
24
23
31
38
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20
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50
44
38
17
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44
20
17
48
28
18
15
18
18
11
0 20 40 60 80 100 120 140 160 180
Whole sample
UK
France
Germany
Nordics
Spain
Italy
UAE*
South Africa*
Russia
Turkey*
Hungary*
USA
Australia*
China
Singapore
India
Brazil
% of sample whose organisations use cloud apps and have attempted integration
They were not anticipated when the company first started using the cloud apps
They were only partially successful
They were completely unsuccessful
They put the company off using cloud apps
They were a headache for the IT department
None of these
Don't know
*Some country sub-sample sizes are too small to be included in the comparative analysis. The data can be used in isolation but comparisons
between countries are unreliable.

software and systems used by the company. Yet, almost 1
in 3 companies (29%) that has attempted integration says
this activity was not anticipated when they first started
using cloud apps [Chart 4].
Nevertheless, integration attempts have been more
common in the APAC region, compared to in EMEA
and North America, and they have also been very
commonplace in the UAE, China, Singapore, India and
Brazil. Companies with international offices are more
likely to have gone down this route, and where multiple
departments use cloud apps, more of these companies
have tried to integrate the cloud apps they use.
Failed attempts:
Among those who have attempted cloud app integration,
86% encountered negatives along the way. Alarmingly,
41% say their integration attempts were only partially
successful and 18% say some were completely
unsuccessful - indeed 55% of companies that tried did not
have complete success with their integration attempts.
Indeed, it is also interesting to note that just over 1 in 2 of
those who claim to have integration says attempts were
either partially or completely unsuccessful.
Across the world, significantly more respondents in APAC
say the attempts were only partially successful (56%), and
figures are very high for China (68%); this goes some way
to explaining the fact that this country claims to have
high integration levels, yet they still rely on Excel and
other means of sharing cloud data and have had lots of
integration-related problems. The EMEA region is less
fortunate and more companies there report that their
integration attempts were completely unsuccessful (23%),
especially in Spain and Russia.
27% of companies who have attempted integration say
the activity became a headache for the IT department,
and this applies to more companies in EMEA, especially
in the UK (33%), France (35%) and Germany (35%),
compared to in China (15%). However, only 14% of
respondents say the company was put off using cloud
apps due to the integration attempts, but India stands out
in this respect, where 31% report this has occurred.
Cost of integration attempts:
What has the cost of this band-aid cloud integration been
to organisations? While 43% say they do not know the
amount of money spent on this effort, among those who
were able to cite a figure, on average, companies have
invested £121,857 to date, but figures rise to £8.5 million
for one company. Proportionally more of the MDs, CEOs &
owners cited a figure, as did those in finance, supply chain
management and risk / compliance departments, whereas
those in sales, marketing & customer services / CRM roles
are generally more ignorant on this subject.
What is alarming is that the amounts of money spent
on this task vary across the sample, but the cost of
integration has been especially high in China where more
people claim to have integrated cloud apps. Indeed,
those who now claim to have at least some degree of
integration of their cloud apps had to spend considerably
more on integration than those whose integration
attempts were not successful; in other words, the more
you spend on integration, the more successful it is.
However, despite all the money spent in China, many are
left with only partial integration.
Skilled staff?
Usability issues:
When it comes to how user-friendly cloud apps are, the
research shows that a significant proportion leaves room
for improvement in this respect. In fact, 43% of those
using cloud apps have encountered usability issues,
including 23% who say staff in the department do not
find it easy to use the apps, and another 27% who say
staff do not have the right skills to get the best out of the
apps they are using. Such problems can only be made
worse by the integration issue and by changing software
so frequently due to cloud app abandonment.
Such usability issues are especially common in the APAC
region (56%), and in Singapore (61%) and India (63%).
Across the departments, those in risk / compliance roles
stand out with 61% complaining of usability issues, as do
41% of finance professionals, 41% of HR and 39% of those
in sales, marketing & customer services / CRM roles.
Reliance on IT:
Ironically, one of the key motivations for adopting cloud
applications was to avoid having to heavily involve and
be dependent on IT staff. However, 30% of cloud users
have found that, in practice, they have had to do just
that and this group says this issue has prevented them
1 in 3 companies that has
attempted integration did not
anticipate this need when they
first started using cloud apps
The more a company spends
on integration, the more
successful the integration
attempt is

from getting the best out of the cloud applications their
department uses.
Indeed, more of those who have attempted integration of
cloud apps (34%) say they have had to rely on IT for help
with their cloud apps. APAC (40%) has been especially
reliant on IT to help with the apps, as has China (45%).
Compliance:
Cloud data breaches:
Security of cloud data was one of the biggest concerns
about cloud computing and much has been talked about
this issue over the last few years. However, while this topic
may not be at the top of the new agenda any more, the
problem is certainly alive and kicking. The research here
shows that, in the last 12 months, 42% of respondents
whose departments use cloud apps have seen a data
security breach in their department associated directly
with the use of cloud applications [Chart 5]. This is
equivalent to 25% of all companies around the world and
35% of companies that have adopted cloud applications.
No single department has escaped from such data
breaches, and the problem has been especially bad in
the risk / compliance department (57%), but fewer in HR
(31%) say this has occurred. Also, a staggering 43% of
finance respondents say this has happened to them.
Among those who cited a figure, the average number of
individual security breaches per department is 6 a year.
All regions have seen at least 1 such departmental cloud
data security breach, but the problem is less pronounced
in EMEA (36%) and North America (33%), compared to
APAC (54%) and LATAM (64%); indeed, LATAM has the
highest average number of incidences of departmental
security breaches (19).
No single department has
escaped from cloud data
breaches, and the problem has
been especially bad in the risk /
compliance department (57%)
Chart 5: Number of cloud data security breaches
5
7
1
3
2
5
7
6
11
4
2
2
4
4
2
2
4
1
1
3
4
3
1
1
2
3
1
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3
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4
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3
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4
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2
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5
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5 2
5
4
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0 20 40 60 80 100
Whole sample
MD, CEO, owner
R&D
Finance
Human resources
Risk / compliance
% of sample whose department uses cloud apps
1 2 3
4 5 6-9
10+ Don’t know but this has happened Don't know if this has happened
None

Difficult compliance:
It is not surprising then that, among those whose
departments use cloud applications, 73% say having
cloud data handled externally by one or more cloud
vendors makes it hard for their department to be
compliant. This applies to all departments, and to
77% of those in finance and to 71% of those in HR.
Indeed, roughly 1 in 10 of those in finance, HR and risk /
compliance thinks it extremely hard to be compliant under
these circumstances.
There is a correlation between how difficult respondents
think compliance is and the occurrence of data breaches,
with more of those who have had a cloud data breach
thinking the way cloud data is handled externally makes it
hard for their department to be compliant.
Educated cloud buyers?
Yet the research shows these senior, departmental,
line-of-business managers to be somewhat naive when
it comes to how the cloud industry mainly operates.
Indeed, 81% of respondents were not completely aware
that many niche cloud application vendors contract out to
other cloud vendors data management services, meaning
a client’s cloud data is not looked after by the cloud
vendor it might have a contract with. 24% had no idea
this might be the case, while 49% only suspected it - just
19% were completely aware of this fact.
Perhaps not surprisingly, more respondents in
organisations that currently use cloud apps are aware of
this fact, and the more widely cloud apps are used around
the organisation, the more aware respondents are. Yet
13% of those with a formal cloud strategy had no idea
that the industry operates in this way.
It also seems that with increasing seniority of the
respondent there is an increasing awareness of the cloud
data service supply chain. Yet respondents across the
different departments demonstrate varying degrees of
ignorance of this fact, and such ignorance is especially
high among sales, marketing & customer services / CRM
respondents where just 10% were completely aware
of this fact. In contrast, the respondents that are most
aware of this fact are the MDs, CEOs & owners, R&D, HR
and supply chain managers, as well as those in risk /
compliance and production / operations / logistics.
The findings also show that if a department has had a
data security breach in the last 12 months, people there
are more aware of how things work in the cloud industry -
but even so, only 31% of those affected by a recent cloud
data breach are completely aware of this fact.

Methodology:
This report was commissioned by Oracle and details
quantitative research with senior decision makers in large
organisations in 17 countries around the world (the UK,
France, Germany, the Nordics, Spain, Italy, the UAE, South
Africa, Russia, Turkey, Hungary, the USA, Australia, China,
Singapore, India and Brazil). A total of 1,355 surveys was
collected from companies with revenues of £50 million or
more. All respondents confirmed prior to interview the
size of their organisation by turnover, as well as their job
role / department and level of seniority within it.
Quotas were placed on the sampling according to the
17 constituent countries covered by the survey, where
some of the larger economies have bigger samples (100
for most and 250 for the USA) and the smaller ones have
close to 50 completed interviews [Table 1].
Collectively, 76% of companies have either customers and
/ or offices located in a country other than its own. 58%
have customers located internationally and another 48%
have offices / sites in other countries. Only 22% say none
of these international elements apply to their company
and 2% are unsure / declined to comment. Among these
senior decision makers, 63% deal with suppliers as part of
their job on a regular basis and 72% deal with customers
in this way. Just 9% do not do either of these.
The sample is made up of companies of different sizes,
with 19% being very large corporations with turnovers
of over £1 billion [Chart 6]. However, the sample is fairly
evenly distributed across the various turnover bands.
The sample covers a wide variety of industry sectors and
all the main sectors are well represented. Manufacturing
companies are strongly represented among these large
organisations.
The sample includes respondents at a variety of levels
of seniority. Collectively, 48% are at director level or
above, including 18% who operate at C-level or VP level
or above this, and 30% who are at director level; while
52% are at senior manager level. The sample includes
a wide variety of line-of-business managers and all the
main departments are adequately represented across this
large sample [Chart 7]. IT professionals were deliberately
Chart 6: Company size by turnover
25
19
16
19
20
0 10 20 30 40 50 60 70 80 90 100
£50-£99 million
£100-£249 million
£250-£499 million
£500 million-£1 billion
Over £1 billion
% of sample
Table 1: Country sample sizes
Countries: Region: Number of interviews:
UK
EMEA
100
France 101
Germany 100
Nordics 100
Spain 50
Italy 51
UAE 51
South Africa 50
Russia 100
Turkey 50
Hungary 50
USA North America 251
Australia
APAC
50
China 101
Singapore 50
India 50
Brazil LATAM 50

excluded from the sample.
The findings of the survey have been analysed and
compared according to various parameters, and where
any differences exist that are significant at a 95%
confidence level and are relevant to the overall findings,
they are described accordingly in this report.
The interviews were conducted using a global online
panel between 25th March and 10th April 2013. Before
and during the interviews, respondents were not aware
that Oracle had commissioned the research.
Chart 7: Departments covered by the sample
17
7
5
7
15
10
8
4
17
10
0 10 20 30 40 50 60 70 80 90 100
MD, CEO, owner
Research & development (R&D)
Finance
Human resources
Risk / compliance
% of sample

Contacts:
Report Author:
Dr Cherry Taylor
Managing Director
Dynamic Markets Limited
Tel: +44 (0) 870 707 6767
Email: cherry.taylor@dynamicmarkets.co.uk
Web: www.dynamicmarkets.co.uk

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