2 emil marketing
- 1. Part 1 Plan Your Email Campaign
- 2. Marketing Challenge : . Campaign Challenge is a course that specializes in cost control and stores in middle restaurants.
- 3. Marketing Objective & KPI ● Marketing Objective – ● Response to consulting 35 clients in January 2021 ● KPI - ● NUMBER OF CONVERSIONS 90
- 4. Target Persona Background and Demographics Target Persona Name Needs 1- Owner and manager of the company 2- Live in Cairo 3. Male 45 y. 4- English Arabic 5-Income 200k GP. 6-Graduate BBA Ahmed Mohamed 1-Cost control . 2-monitor control 3-Report &analyzing 4-Fast to take goal side Hobbies Goals Barriers 1-Food 2-sports 3-fashion Build a complete system to achieve the following goals every month 1- 25% direct cost. 2-25% overhead cost. 3-25%labour cost . 4-25% profit 1-Untrained workers. 2-The system and modification wastes dynamic 3-Reports are incomprehensible
- 5. Email Series Email 1: We invite you to watch free content cost control restaurants Email 2: Thank you for accepting the invitation and confirmations cost control courses Email 3:we remained you to join and follow our blog to see more about cost control.
- 6. Part 2 Create Your Email Campaign
- 7. Content Plan: Email 1 Overarching Theme: 3-5 Sentences General Marketing content in a major industry which is food and beverage sainting in cost control and stores in restaurants We're going to start welcoming and introducing the market that we've become a part of it. Subject Line 1 New content to costs control and stores for free Subject Line 2 (for A/B testing) Explain my work and simplify everything that is difficult Preview Text Control the costs of your restaurant Body We offer you a free service to watch the content of video seating about controlling the costs of your restaurant by explaining all stages of food entry until it goes out to customers You'll see that maintaining the profit margin needs to first know where the food goes and where the waste goes. It's a tiring adventure, but it's worth it, and the results are guaranteed. Outro CTA 1 Watch the vidos part 1 Outro CTA 2 (for A/B testing) Watch it in full
- 8. Content Plan: Email 2 Overarching Theme: 3-5 Sentences General . We will thank the customer and ask him to watch on YouTube channels to help him control the costs of his restaurant Subject Line 1 Thank you for watching the content Subject Line 2 You can complete the second part of here on YouTube. Preview Text Learn more about costs Body Thank you for watching the content We invite you to follow the second part through our YouTube channels Outro CTA Watch the vidos part 2
- 9. Content Plan: Email 3 Overarching Theme: 3-5 Sentences General After watching the second part we ask him to follow and share social media channels on Facebook, YouTube and Linkedin Subject Line 1 We have more content to monitor restaurant costs Subject Line 2 Sign up with us to get everything new Preview Text We hope to benefit Body Subscribe to the channel and you will get a 20% discount Outro CTA Accept our follow-up invitation on social media channels
- 10. A/B Test Overview A/B tests. I enter my baseline conversion rate 5% Minimum Detectable Effect 35% Statistical Significance 95% Sample Size per Variation 2100 We split the test 2100 to A/B and we need the group to be 1050, we send them at 11:00 a.m. e-mail and the second group at 6pm. A/B testing is important because it gives a vision of where to start. achieved by testing 2 versions of A-490 subscribers opened the email 160 clicked through 65 converted B-235 subscribers opened the email 85 clicked through 40 converted
- 11. Calendar & Plan Email Name Planning Phase Testing Phase Send Phase Analyze Phase Email 1 1-2 Mar 3 Mar 4 Mar 9-10 Mar Email 2 4-5 Mar 6 Mar 9 Mar 12-13 Mar Email 3 8-9 Mar 10 Mar 12 Mar 14-15 Mar Week One Week Two Week Three M T W T F M T W T F M T W T F 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Color Key Planning Phase Testing Send Phase Analyze Phase Email 1 Email 1 Email 3 Email 2
- 12. Part 3 Build & Send
- 13. Build your Email 1. Using your Email 1 Content Plan from the previous section, build your email in MailChimp, making sure to include all needed components. 2. Send yourself a test email. Make sure to take a screenshot of the test to add to your project. 3. Revise your email to ensure that it looks exactly the way your want it to. 4. Next send yourself another test message with the final version of the email. Make sure to take a screenshot of the email for your project
- 14. Draft Email
- 16. Final Email
- 18. Part 4 Sending & Analyzing Results
- 19. Calculation Formulas Open Rate = # of emails opened/(# of emails successfully delivered) Click through Rate = # of clicks on CTA /(# of emails successfully delivered) Overall Conversion Rate = # of actions taken/(# of emails successfully delivered)
- 20. Sending and Analyzing Results After you have hit send on the first email of your campaign, you can spend some time analyzing the results. Results can be monitored within the first 24 hours of an email send, or after a couple days or even after a week. Assume your results for Email #1 send are below. Calculate the following: 1. Open Rate 2. Click through Rate 3. Conversion Rate
- 21. Results Email #1 After you have hit send on the first email of your campaign, you can spend some time analyzing the results. 1. Calculate the Open Rate Results and Analysis Sent Delivered Opened Opened Rate Bounced 2500 2250 495 22% 225
- 22. Results Continued Email #1 Results can be monitored within the first 24 hours of an email send, after a couple days or even after a week. 1. Calculate the CTR and the Conversion Rate Results and Analysis Clicked CTR Take Action Conversion Unsub 180 8.00% 75 3.33% 30
- 23. Final Recommendations From the open rate you should improve the way you list the content and find a better address to get customers to see the training content. users who unsubscribe I will remove them immediately from your list The second e-mail, I'm going to show equations that help him work. In the third e-mail, Change the overall shape, interior images and main structure and change the title and make it more interesting and add an objective and meaningful story to urge customers to take action