2. Research (FMP) (60).pptx
- 2. Existing Product Bold title Brief description Shark shown at a strange and scary angle point upwards as if its about to attack Red symbolises death and contrasts the blue of the sea Woman unknowingly close to massive deadly shark
- 3. Existing Product Mint leaves Animals that live in cold environments. Purple crystal like ice shows that Listerine natural but almost other- worldly Northern lights make Listerine look alien and hi tec.
- 4. Existing Product Tagline A variety of same product Cheap price shown Minimalist design
- 5. Existing Product The fries look like fanged vampiric teeth Wordplay. They adapt the tagline Tomato sauce looks like blood Humourous, memorable and halloween themed Red and yellow branding. Contrasting eye-catching iconic colours that have been associated with Mcdonalds.
- 6. Research Analysis • What common features do the researched products have? One common feature is that they are clear and eye-catching. Products are always centred on the advertisement. • What aspects of the research will you include within your own work? My advert will have the product advertised shown directly in the middle and will be eye-catching with contrasting colours.
- 8. Audience research • Observation: 50% are 18-24 • What this says about my audience: Audience are young adults • How will your product appeal to this audience: good value, environmentally friendly, locally sourced product , modernised old fashioned drink, healthy, helps naturally resolves acne which 18 – 24 are more likely to suffer from.
- 9. Audience research • Observation: 60% are men • What this says about my audience: the survey shows that more men participated in the survey. • How will your product appeal to this audience: I would focus on advertising that appeals more to men then women or other because the survey is more affected by mens opinions so when I make the final product it will be influenced to men more.
- 10. Audience research • Observation: Orange was the least popular colour • What this says about my audience: Green is the most popular, red, blue and purple are favourited over 60% with the equal amount of 20% each • How will your product appeal to this audience: I will use green the most over the main design and red, blue and purple equally.
- 11. Audience research • Observation: Most enjoy Dr Pepper or Pepsi • What this says about my audience: • How will your product appeal to this audience:
- 12. Audience research • Observation: 100% want simple advertisement • What this says about my audience: The want simple advertisement which gets to the point. • How will your product appeal to this audience:
- 13. Audience research • Observation: 80% of the audience wants more image over text on my posters • What this says about my audience: • How will your product appeal to this audience:
- 14. Audience research • Observation: The audience have a split decision on whether they would want a dandelion and burdock flavoured drink. • What this says about my audience: They are split on the idea trying, consuming or buying because it is not one the mainstream drinks. • How will your product appeal to this audience:
- 15. Audience research Observation: 80% said the name Dandy Drink for my drink would be a good name • What this says about my audience: The audience like the name Dandy Drink except 20% who don’t. • How will your product appeal to this audience: I will modify the name to dandy which may make it more popular as a name.
- 16. Audience research • Observation: 60% of audience prefer a 300ml can • What this says about my audience: Most prefer a can, but a significant minority prefer a bottle. • How will your product appeal to this audience: My product will be in both can and bottles. Cans will be advertised more.
- 17. Audience research • Observation: 80% of audience believe product needs a tagline. • What this says about my audience: Large majority believe product needs a tagline. • How will your product appeal to this audience: My product will have a tagline.
- 18. Interviews
- 19. Interview 1 • Would you buy a dandelion and burdock drink? Yes sure. • Does a product that is environmentally friendly sound more appealing than other products? Yes, I would rather buy an environmentally friendly drink. • Do you like bright colours? Yes. • Do you like animal mascots? Not. • What size advertisement should be used? Billboard
- 20. Interview 1 • Observation: This interviewee likes dandelion and burdock, the product being environmentally friendly and bright colours • What this says about my audience: My audience likes dandelion and burdock, environmentally friendly and bright colours • How will your product appeal to this audience: The advertisement will use environmentally friendly to promote and use bright colours
- 21. Interview 2 • Would you buy a dandelion and burdock drink? I would not mind giving it a little try. • Does a product that is environmentally friendly sound more appealing than other products? Yes, because it shows that the people who made it care about the environment. • Do you like bright colours? If they contrast well with darker colours, yes. • Do you like animal mascots? Yes. • What size advertisement should be used? Maybe A3 size posters, as well as billboards and television advertisements.
- 22. Interview 2 • Observation: This interviewee would buy a buy a dandelion and burdock. The interviewee likes contrasting colour, environmentally friendly products and animal mascots. • What this says about my audience: My audience wants a clear poster with animals and promoting environmentalism. • How will your product appeal to this audience: There will be bright contrasting colours, promoting the drinks environmental friendliness. There will also be a trio of animal mascots (lion, bird and octopus).
- 23. Audience Profile Category Demographic Content to appeal to this audience Age Range 18-24 • Environmentally friendly message included • Promise to give certain amount to charity Gender Male • Strange surreal comedic advertisement. • More masculine focused • Animals look scarier Psychographic Belongers • Belongers will talk to their friends about the advertisement and will buy as a group. Social Status Middle class • Expensive sounding but cheaper than average soft drink.
- 25. Research Evaluation • Give an overview of how you conducted your research. Discuss the strengths and weaknesses of each method – Product Research • Strength: I found better ideas to improve the initial plan for my project. • Weakness: It was difficult to discover some research at the start. – Questionnaires • Strength: Easy to know many peoples opinions and modify the product in response. Easy to see statistics on what is liked and disliked. • Weakness: Difficult to ask what are the real important questions are. You can only get brief answers. – Interviews • Strength: The answers people respond with are more detailed • Weakness: The answers can be misunderstood. Interviewee can be chosen with bias.
- 26. Research Evaluation – What sort of a response did you get? The interview and Questionnaire response were similar. – How did you distribute your survey? Give an advantage and a disadvantage • I put a survey link on Microsoft teams and asked people in my class. • One advantage was that I got a good amount of people answering my survey. • One disadvantage was I didn’t a 50/50 mix of men and women.
Editor's Notes
- #3: Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it?
- #4: Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it?
- #5: Choose a recent product similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it?
- #6: Choose a historical product (pre-1990) similar to your own and annotate it Type of image- studio/location, angle, effects, post-production Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc. Audience appeal- how does it make its audience want to buy/watch/play it?
- #26: Discuss the existing product research, surveys and interviews
- #27: Discuss the responses you got from your survey Discuss distributing your evaluation digitally