20 Ideas for Marketing Your Business with Social Media
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This document provides tips and strategies for businesses to use social media for marketing purposes. It discusses using Facebook offers and boosted posts to promote brand awareness and drive business in a cost effective manner. It also suggests participating on social networks like Yelp and Foursquare, rewarding loyal customers, creating a sense of urgency, and using tools like QR codes and contests. The document recommends businesses ask customers questions, like and comment on their own page, piggyback on events, and start a blog to become a subject matter expert in order to integrate social media into their overall marketing strategy. It concludes by offering help from the speaker and providing their contact information.
20 Ideas for Marketing Your Business with Social Media
- 1. For Marketing Your Business with Social Media August 16, 2013 Lufkin/Angelina County Chamber of Commerce
- 3. Get these slides here:: http://sarahtpage.com/lufkin-day-2/
- 4. Photo: Marciniak on Flickr DEMYSTIFY
- 5. Photo: brandi666 on Flickr
- 7. Facebook Offers • Affordable and great for brand awareness • Spent $3.70 and drove over $200 in business • 102 offers claimed/5 redeemed • Redemption rate on this offer was low • Ask your community to share!
- 13. Use Cover Photos As Advertising
- 24. Be Human
- 27. Create a Sense of Urgency
- 35. Use QR Codes … Wisely
- 50. Host a Contest
- 53. Create a Facebook Ad
- 54. • Why advertise on Facebook? Huge audience Highly targeted Social recommendations Cost effective EASY!
- 55. Use Twitter for Market Research
- 58. Start a Blog/Become a Subject Matter Expert
- 61. Go Behind the Scenes
- 64. Think Outside the Box
- 67. Can I Help? Call Me! Photo: .Spartography on Flickr
- 68. Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com [email protected] 512-914-8873 Instagram.com/stpconsulting
Editor's Notes
- #5: My job is to DEMYSTIFY social media.
- #6: I’m going to give you some new media tools to help you market your business, get more customers, and increase sales.
- #9: The restaurant doesn't typically do a brisk lunch business.Note that the paid reach was only 526. The majority of the views came from viral views - aka shares. Over 7k total views. Also note that it was only shared 11 times, so asking for the share is important. There were also 10 new likes on the page during the offer. I attribute this to the offer and shares.
- #37: It’s always challenging trying to integrate a downtown into a festival experience. This group may have figured out how. The Geneva Chamber of Commerce worked with downtown businesses and the Swedish Days Festival on a promotion that will help market the downtown merchants to festival attendees. Visitors with smartphones will get immediate access to featured specials and discounts exclusively during the event. When you scan the code, you go to the mobile friendly Swedish Days 2011 Hot Deals page that includes all the specials. Some are offering a % off, others are offering BOGOs.