20 Ideas for Marketing your Destination with Social Media
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The document outlines strategies for marketing destinations using social media, particularly at the Nebraska Tourism Conference in 2014. It emphasizes the importance of utilizing various platforms such as Facebook, LinkedIn, Instagram, and Twitter for engagement, advertising, and market research. Participants are encouraged to adopt creative tactics like contests, hashtags, and mobile scheduling to enhance their marketing efforts.
20 Ideas for Marketing your Destination with Social Media
- 1. For Marketing Your Destination with Social Media Nebraska Tourism Conference October 22, 2014
- 3. Get these s:lides here: http://sarahtpage.com/NETourism/
- 12. Use Cover Photos As Advertising
- 16. Use LinkedIn for Meetings & Group Travel
- 22. Use Hashtags
- 26. Be Human
- 27. The most awesome example EVAH!
- 30. Create a Sense of Urgency
- 33. Get Mobile
- 36. Start Scheduling
- 37. Scheduling on Facebook 1 2
- 38. Scheduling on Facebook 4 3
- 39. Scheduling on Facebook 5
- 40. Try Instagram
- 43. Try Photo Repost
- 48. Visit Fargo-Moorhead Visual Content Integration Source: Fargo-Moorhead CVB
- 53. Start Pinning
- 58. Ask Questions
- 62. Like/Comment As Your Page
- 64. Host a Contest
- 74. Create a Facebook Ad
- 75. • Why advertise on Facebook? Huge audience Highly targeted Cost effective Lots of display options EASY!
- 76. Use Twitter for Market Research
- 79. Start a Blog/Become a Subject Matter Expert
- 96. Can I Help? Call Me!
- 97. Follow Me Facebook.com/SarahTPageConsulting Linkedin.com/in/sarahpage @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com [email protected] 512.914.8873 Instagram.com/stpconsulting Pinterest.com/sarahtpage
Editor's Notes
- #35: Why should you get mobile? Smart phone use occurs most often during travel (72%) – Vocus The number of local searches on mobile devices quadrupled in 2012. – Local Search Association
- #45: 95% of photos are reposted images Since August 2013: Photos tagged with #expcols have increased 293% Followers have increased 124% Interactions have increased 140%
- #67: 20,000 likes on photos tagged with #Ohiomemory 68,000 users reached 421 approved photos entered 134 participants 10,000 contest page views
- #92: Austin visitors get great local recommendations In March 2013: 68 tweets 11 Facebook posts 32 E-mails In July 2013: 160 tweets 8 Facebook posts 18 E-mails