This document outlines Mary Anne Cuartero's 20-year marketing plan for her personal brand "Anne's ABC". The plan details her vision, 12-point plan, and goals for her career as a lawyer and life over the next 20 years. These include becoming a more successful lawyer with her own profitable business, owning property, helping her daughter and others in need, and ensuring her goals are met through daily inspiration and hard work. The essence of her definition of success is achieving her goals while giving back to others.