This document discusses Hortonworks' approach to addressing challenges around managing large volumes of diverse data. It presents Hortonworks' Hadoop Data Platform (HDP) as a solution for consolidating siloed data into a central data lake on a single cluster. This allows different data types and workloads like batch, interactive, and real-time processing to leverage shared services for security, governance and operations while preserving existing tools. The HDP also enables new use cases for analytics like real-time personalization and segmentation using diverse data sources.