2015 Digital Trends for Multifamily - Midwest Multifamily Conference
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The document outlines key digital trends in multifamily marketing for 2015, emphasizing the importance of social media, visual content, and mobile optimization. It highlights strategies such as creating useful content (youtility), engaging in real-time marketing, and leveraging employee advocacy. The insights are backed by various sources, showcasing the necessity for brands to adapt to changing consumer behaviors and competition in the digital landscape.
2015 Digital Trends for Multifamily - Midwest Multifamily Conference
- 1. 2015 DIGITAL TRENDS FOR MULTIFAMILY CO-AUTHOR OF REAL ESTATE FOR YOUTILITY ERICA CAMPBELL BYRUM DIRECTOR OF SOCIAL MEDIA @EricaCampbell @AptsForRent #ForRentLife
- 7. 9.4% 13.2% SOCIAL MEDIA LANDSCAPE
- 8. used Facebook to interact with a brand. liked a product on Facebook. used Facebook to research products at least once a week. wrote an online post about a product. wrote a product review online.
- 9. 2014 9.4% 13.2% 21.4% 2015 2020 SOURCE: DUKE UNIVERSITY CMO SURVEY CHIEF MARKETING OFFICER’S SPEND ON SOCIAL MEDIA
- 10. THE ROI OF SOCIAL MEDIA IS THAT YOUR BUSINESS WILL STILL EXIST IN 5 YEARS. “ “ - ERIK QUALMAN
- 11. 1. CREATING YOUTILITY 2. VISUAL MARKETING EXPLODES 3. GO MOBILE OR GO HOME 4. ADVOCACY 5. REAL-TIME MARKETING DIGITAL TRENDS
- 14. BEING A GREAT MARKETER IS HARDER THAN EVER Source: Jay Baer
- 15. 3 REASONS WHY… Source: Jay Baer
- 16. 1. CONSUMER BEHAVIOR CHANGE Source: Jay Baer
- 17. Source: Jay Baer
- 18. 2. REAL-TIME REPUTATION Source: Jay Baer
- 19. Source: Jay Baer
- 20. Source: Jay Baer
- 21. 74% TRUST REFERRALS FROM FRIENDS/CO-WORKERS & 67.7% TRUST REVIEWS. - SATISFACTS RESEARCH “ “
- 23. 3. ENORMOUS COMPETITION FOR ATTENTION Source: Jay Baer
- 30. YOU ARE COMPETING AGAINST THE PEOPLE WE ACTUALLY LOVE Source: Jay Baer
- 31. WHAT SHOULD YOU DO NOW? Source: Jay Baer
- 32. STOP TRYING TO BE AMAZING, AND START BEING USEFUL Source: Jay Baer
- 36. $150,000 IN NEW LEASES
- 37. THE DIFFERENCE BETWEEN HELP AND HYPE IS JUST TWO LETTERS, BUT THEY MAKE ALL THE DIFFERENCE.” ~ @jaybaer “
- 38. @j YOUTILITY
- 39. YOUTILITY SO USEFUL, PEOPLE WOULD PAY “ ” IS MARKETING YOU FOR IT.
- 40. CREATE YOUTILITY THROUGHOUT THE FUNNEL Source: Jay Baer — @JAYBAER
- 41. CREATE CONTENT THAT PEOPLE WILL HAVE AN INCENTIVE TO SHARE.
- 42. #1 REAL ESTATE BOOK ON AMAZON ONLY $2.99
- 43. 2. VISUAL MARKETING EXPLODES
- 44. — @garyvee
- 49. Not just for selfies & recipes!
- 50. WHY IS VISUAL CONTENT IMPORTANT?
- 51. 90%OF INFORMATION TRANSMITTED TO THE BRAIN IS VISUAL, AND VISUALS ARE PROCESSED 60,000XFASTER IN THE BRAIN THAN TEXT. Sources: 3M Corporation and Zabisco
- 52. 40%OF PEOPLE WILL RESPOND BETTER TO VISUAL INFORMATION THAN PLAIN TEXT. Source: Zabisco
- 53. POSTS WITH ATTRACT 3X MORE INBOUND LINKS THAN PLAIN TEXT POSTS. Source: SEOmoz VIDEOS
- 54. VISUAL CONTENT IS SOCIAL MEDIA-READY. IT’S EASILY SHAREABLE AND EASILY PALATABLE. Source: Wishpond.com
- 55. VISUAL STORIES HELP PEOPLE IDENTIFY WITH YOUR ORGANIZATION.
- 58. 10 PINTEREST CONTENT IDEAS 1. Meet The Team 2. Floor Plans 3. Resident Events 4. Customer Reviews 5. Lifestyle Content 6. Local 7. Staging Models 8. Videos 9. Expert Advice 10. Marketing Ideas
- 59. LOCATION LINK & GET SITE VERIFIED TWITTER URL SEO-RICH DESCRIPTION
- 61. GET VERIFIED ON PINTEREST
- 62. Track how many people are Pinning from your website, seeing your Pins, and clicking your content. PINTEREST ANALYTICS
- 63. Place Pin: Include a map, address and phone number. PINTEREST RICH PINS
- 64. PINTEREST BUY IT BUTTON
- 67. 10 INSTAGRAM CONTENT IDEAS 1. Amenities 2. Specials 3. Resident Events 4. Lifestyle 5. Happy Residents 6. Company Culture 7. Behind The Scenes 8. Local 9. Sneak Peeks 10. Meet The Team
- 69. INSTAGRAM ADS
- 70. INFLUENCERS
- 71. INFLUENCERS
- 73. MICRO VIDEO
- 74. VINE & HYPERLAPSE Source: Raj Qsar
- 75. GOPRO & FACETIME TOURS
- 76. OREO WEB SERIES
- 81. CANVA
- 82. FREE & LOW COST EDITING & DESIGN TOOLS PHONTO RHONNA DESIGNS PIC FRAME FLIPAGRAMPICMONKEY INFOGR.AMCANVA PICTOCHART
- 83. 3. GO MOBILE OR GO HOME
- 86. WEB CONTENT SHARED ON SOCIAL SHOULD BE MOBILE FRIENDLY
- 87. IN-APP SEARCH
- 88. IN-APP SEARCH
- 89. UN-BUNDLING APPS
- 90. UN-BUNDLING APPS
- 92. 4. ADVOCACY
- 93. WHAT IS ONE OF THE BIGGEST CHALLENGES WE HAVE TODAY? ? ? ? ? ? ? ? ?? ? ? ?
- 94. CONTENT
- 95. CONTENT IS KING
- 96. CONTESTS
- 97. CONTESTS IS KING
- 98. WHY SHOULD ANYONE CARE ABOUT CONTESTS? ? ? ? ? ? ? ? ? ? ? ? ?
- 100. EMPLOYEE ACTIVATION Your employees have a vested interest in your company’s success. They will be your most committed and enthusiastic ambassadors. Providing them the opportunity and support to be visible spokespeople on behalf of your brand drives employee engagement, inspires collaboration and improves customer experiences. - Susan Emerick, IBM “ ”
- 101. The Power of Pinterest 2,189 PHOTOS } RUN A CONTEST Crowdsource content from employees and residents.
- 102. DESUMMER FUN
- 103. CONTESTSARE THE GIFT THAT KEEPS ON GIVING
- 104. CROWDSOURCED ADS
- 105. #ForRentLife
- 108. RIDE THE TRENDS
- 109. RIDE THE TRENDS
- 110. ALIGN WITH A TV EVENT
- 112. ALIGN WITH A TV EVENT
- 113. ALIGN WITH A TV EVENT
- 114. ALIGN WITH A TV EVENT - Walking Dead Source: Adobe SiteCatalyst
- 115. ALIGN WITH A MOVIE - Jurassic World Source: Adobe SiteCatalyst
- 116. MAKE IT PERSONAL
- 117. HAVE FUN - BE WITTY, NOT AWKWARD
- 118. INSTAGRAM TAKEOVERS
- 119. HOST AN INSTAMEET EVENT
- 120. TAKEAWAYS
- 121. TAKEAWAYS We are all now media companies and need to think like journalists. We need to know each channel and what works best. We need to dedicate resources to creating visuals, micro-videos and collecting stories. The shift to mobile has already happened. It’s time to embrace that shift. The only constant is change. 1. 2. 3. 4. 5.
- 122. CO-AUTHOR OF REAL ESTATE FOR YOUTILITY ERICA CAMPBELL BYRUM DIRECTOR OF SOCIAL MEDIA @EricaCampbell @AptsForRent