2015 Republic of Ireland TGI - new measures
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This document summarizes data from the ROI TGI 2015 survey on topics such as boomerang parents, charity donations, live TV viewing online, radio participation, gift card purchases, and attitudes towards outdoor advertising in Ireland. Some key findings include: - 25% of parents support their adult children financially, most commonly with social activities (28%) and travel expenses (33%). - 65% of Irish adults donate to charities, with the Irish Cancer Society (30%), St. Vincent de Paul (23%), and Breast Cancer charities (17%) receiving the most donations. - 18% of Irish adults watched live TV online in the last 12 months, most commonly on RTÉ Player, Sky Go
2015 Republic of Ireland TGI - new measures
- 1. ROI TGI 2015 New Items
- 2. New Areas On TGI 2015 Boomerang Parents Parents who support their adult children with expenses Of parents are supporting adult children with expenses.25% How are parents supporting their adult children? (Base: Adults with children 18+) Vert% Socialising and Free-Time 28% Travel 33% Expenses related to grand-children 16% Debts and fees 22% Rent or Mortgage Payments 17% Of Boomerang Parents own a home outright with no mortgage (148)65% Source: ROI TGI 2015
- 3. New Areas On TGI 2015 New Tech 22 new named charities available Named Charities ROI adults who donate to charity (last 12 months)65% The average family income of ROI adults who donate to charity (National Average €55,133) €59,955 Top Charites donated to by ROI Adults % of Pop Weighted Irish Cancer Society 30% 1,074,000 St Vincent de Paul 23% 919,000 Breast Cancer Aware 17% 600,000 Concern 16% 566,000 Trocaire 14% 499,000 Irish Heart Foundation 13% 472,000 Source: ROI TGI 2015
- 4. New Tech New Areas On TGI 2015 Number of adults in Republic of Ireland who own an activity tracking wristband 148,000 adults (4%) Source: ROI TGI 2015 Activity Tracking Wristbands 24% 20% 23% 18% 9% 6% 15-24 25-34 35-44 45-54 55-64 65+ AGE GROUPS 4% 14% 26% 28% 14% 14% A B1 C1 C2 D E SOCIAL BRACKETS Of people that own an activity tracking wristband exercise for more than 4 hours per week51% Of people that own an activity tracking wristband have bought Nike sports clothing in the last 12 months (171) 31%
- 5. “18% of All Adults have watched live TV online in the last 12 months.” Live TV Online Top Online TV Channels watched in L12M Weighted Figure RTÉ Player 377,000 Sky Go 177,000 3Player 131,000 Channel 4 (4OD) 68,500 UPC On Demand 66,500 TG4 Player 52,600 Source: ROI TGI 2015
- 6. Live TV Online Full List – Live TV Online, Channels Added: Sky Go Channel 4 UTV Ireland RTÉ Player 3Player TG4 Player UPC On Demand Other “17% of people that have used Sky Go in the last 7 days are aged18-24 (175)”. Playschool parents are 59% more likely to have watched 4OD in the last 12 months. People that have finished school/college in the last 12 months are 69% more likely to have watched RTÉ Player in the last 7 days. Source: ROI TGI 2015
- 7. Live TV Online vs TV - Demographics 87 96 96 109 95 116 129 130 115 90 76 51 Index 15-24 25-34 35-44 45-54 55-64 65+ 19% more likely to be male Live TV Online vs TV - Demographics 15-24 25-34 35-44 45-54 65+ Index TV Vs Live TV Online *Heavy Users *Watched Live TV L12M 55-64 Source: ROI TGI 2015
- 8. New Area Added on TGI 2015 Radio Participation Activity % of ROI Pop Visited a radio stations website 30% Sent a text 28% Competition or promotion 26% Visited stations Facebook page 20% Downloaded a podcast 15% Phoned In 14% Followed a radio station on Twitter 8% % that have participated with the radio. Male Female 46% 54%
- 9. Gift Cards Gift Cards 5 named gift cards added Source: ROI TGI 2015 Brand Argos M&S Amazon Boots itunes
- 10. Gift Cards Gift Cards Women are 28% more likely to have bought a gift card in the L12M than men. 50% of AB Adults have purchased a Gift Voucher in the L12M. 64% of people that have bought a gift voucher L12M have children. “46% of All Adults have bought a gift card in the last 12 months.” Source: ROI TGI 2015
- 11. 19% 15% 29% 22% I don’t mind receiving texts from commercials organisations I like watching the news on digital screens in public places Outdoor advertising gives me something to look at while I am travelling I often talk about things I have seen advertised on posters % Index *Vert percentage and index figures based on target of men, seen outdoor advertising in past week 113 112 107 101 Other Media - Lifestyle Statements
- 12. I don’t mind receiving texts from commercials organisations I like watching the news on digital screens in public places Outdoor advertising gives me something to look at while I am travelling I often talk about things I have seen advertised on posters 17% 14% 31% 24% 113 111 105 100 % Index *Vert percentage and index figures based on target of women, seen outdoor advertising in past week Other Media - Lifestyle Statements