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AEM/CQ Montreal User Group Meeting - March 25, 2015 - Takeaways from Adobe Summit 2015
- 1. HIGHLIGHTS FROM ADOBE SUMMIT Adobe AEM User Group – Montreal Chapter
- 2. AGENDA • Summit • The high-level themes: – Marketing beyond marketing – Consistent and continuous experiences – Reinvention is a journey • Marketing Cloud announcements • AEM 6.1 announcement + top features • Discussion and Q&A
- 4. WHAT IS ADOBE SUMMIT? • 7,000 attendees • 135 + sessions • 3 days • 10 tracks 4
- 5. SOME OF THE KEYNOTE SPEAKERS • Top Adobe Executives • Michael Lewis • Michael Keaton • Nate Silver • Steve Young • Coca-Cola • Starwood Hotels • ESPN • Under Armour • Time Warner Cable • National Australian Bank
- 6. MAJOR THEMES • Marketing Beyond Marketing • Reinvention of Marketing • The Product is the Marketing
- 7. SOLUTIONS CORE SERVICES PLATFORM ANALYTICSEXPERIENCE MANAGER CAMPAIGNMEDIA OPTIMIZER SOCIAL TARGET ACTIVATIONASSETS COLLABORATIONEXCHANGEMOBILEPROFILES & AUDIENCES USER MANAGEMENT & ADMINISTRATION Data & Content PRIMETIME AUDIENCE MANAGER THE NEW ADOBE MARKETING CLOUD
- 8. TWO NEW PRODUCTS • Brings TV to every IP-connected screen. It gives programmers and operators modular capabilities to stream, protect, analyze, and monetize video across desktops and devices. Prime(me Audience Manager • The industry’s first data management platform that consolidates audience information from all available sources. It identifies, quantifies, and optimizes high-value target audiences, which can then be offered to advertisers via an integrated, secure, privacy- friendly management system that works across all advertising distribution platforms.
- 9. MARKETING CLOUD INNOVATIONS Audience Core Services Allows a wide range of audience and behavioral data (CRM or other) to be imported and used by Marketing Cloud products.
- 10. 10 CREATIVE CLOUD MARKETING CLOUD
- 11. ADOBE EXPERIENCE MANAGER 6.1 • Announced but not released • Will be in gold master soon – may be available by request from Adobe prior to general release in May. • Expected release is end of May 2015.
- 12. SUB-PRODUCTS UNDER AEM Apps Communi(es Sites Assets Forms Screens
- 13. WHAT’S NEW IN AEM 6.1? • General theme – “Making your life easier” • New branding… • AEM Sites: Productivity enhancements • Enhanced AEM, Target and Campaign integrations • Development tools and enhancements • AEM Apps: New features • AEM Screens: New offering
- 14. AEM SITES: PRODUCTIVITY ENHANCEMENTS • New navigation style – Similar to Mac Finder – Multi-select pages and property modification – Advanced search capabilities including analytics KPIs (i.e. goal metrics or custom eVars) – Multi-select and multi-tag assets • Client context expanded to validate ‘journeys’ 14
- 15. AEM SITES: Translation Integrations - Request translation, create new projects, choose translation model, track progress and costs.
- 16. AEM SITES: RESPONSIVE GRID • Layouting mode: Bringing responsive edits to marketers – Layouting mode allows marketers to define the way the page looks like at specific breakpoints. – It gives the author the ability to resize, stack, or even hide component. – Reduce the development cycle by allowing marketers to do most of the changes 16
- 17. AEM SITES: ANALYTICS INTEGRATION • Analytics integration – Display your custom KPIs directly in the AEM Sites view – Displayed as columns – Advanced search and filtering capabilities 17
- 18. ENHANCED AEM, TARGET & CAMPAIGN INTEGRATIONS • Targeting mode – Create experiences directly from AEM – Very similar workflow as Adobe target • Integration with Adobe Campaign – Create campaign assets (ie emails) on AEM. Good for reuse content and assets – Setup in AEM, add all Campaign dynamic fields in AEM – Use directly in Campaign as asset. No need to transfer html. • In both cases, you can leverage Audience Manager 18
- 19. DEVELOPMENT TOOLS & ENHANCEMENTS • Design-to-web – From PSD to CSS/ HTML – Brackets integration • Sigthly 1.1 • New Brackets IDE • Eclipse IDE 19
- 20. AEM SCREENS • Blends physical stores with personalization and visualization powers of digital. • Controlled by AEM • Touch consumers at home, in store, on-the-go, and more…
- 21. AEM APPS Creating continuous and consistent engagement. • New IoT SDK: Connect beyond phones and tablets. • Central control of apps • Flexible app metrics • Template driven app creation
- 22. AEM FORMS • Mobile Forms and documents: creation of responsive communications and statements, and enhancements to adaptive forms. • Responsive tables, reusable form fragment support, customizable errors and form sets.
- 24. Resources
- 25. MORE INFO • Slides: – Will be shared after the meeting. • Summit Recordings: – http://summit.adobe.com/na/sessions/summit-online/online2015