The document outlines key marketing trends for 2016 identified by Starmark, including the rise of beacons, digital coupons, and virtual reality, as well as a personal approach to public relations. It emphasizes the importance of adapting to changes such as on-demand television and the Internet of Things (IoT), while also discussing the implementation of agile methodology across various industries. The content promotes subscribing to their weekly newsletters for updates on trends and actionable insights.
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