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2016ROADMAP
Planning your
presents
STARMARK
2016 Trends: Plan your 2016 Marketing Roadmap
Now
Available!
eTips.Starmark.com
Weekly eTip Newsletters
‣ Distributed via email, Social, SMS & Mobile App
‣ Based on Cutting Edge Current Trends
‣ Co-Authored In-house By Experts Within Discipline
‣ Nationally Syndicated Content; Four Printed Books
Actionable Webinars
‣ Deeper Dive on Popular eTip Topics
‣ Expert walkthru with Q&A
2015: How did we do?
✓ Wearables
✓ Brands Humanize
✓ Simplify your creative
✓ Security
✓ Mobile Commerce
✓ Beacons
~ Internet of Everything
✓ Healthcare
~ In Flight Opportunities
✓ Mobile Media Ads
✓ Email Marketing
✓ Millennials
✓ Responsive
2016ROADMAP
Planning your
presents
STARMARK
2016 Trends
1. Beacons
2. Digital Coupons
3. Virtual Reality
4. Short Videos
5. Personal Approach to PR
6. On Demand Television
7. AppleTV
8. Marketing Dashboards
9. Internet of Things
10.Agile Methodology
Beacons
Beacons
Beacons
Beacons
Beacons
Digital Coupons
Digital Coupons
Digital Coupons
Digital Coupons
Digital Coupons
Virtual Reality
Virtual Reality
Short Videos
Personal Approach to PR
Less mass media, more personal attention
‣ Research specific reporters based on their latest story topics
of interest. Create as many small targeted lists as you can.
‣ Engage with key media contacts on social media channels
such as Facebook, Twitter and LinkedIn
‣ Gain attention with your e-mail by offering a personal and
concise subject line
50% 50%
75%
25%
45%
55%
91%
9%
Use Social While
Developing Stories
* Vocus Research
Receive Pitches via
Social Media
Prefer not to be
Pitched that way
Still Prefer Email for
Story Development
“I get ideas from Facebook and
Twitter, but I prefer pitches by
email with more information.”
On Demand Television
By 2019, 23% of U.S.
households won’t pay
for traditionalTV
‣ Viewed on TV’s, computers, tablets and handhelds
‣ Mostly Millennial target, but becoming broader
‣ Users cannot skip ads, so 100% ad view rates
‣ Ads that are interesting, enjoyable and informative do best
‣ Some Ads can even have a CTA with a tracking link
‣ Why do you need Apps on your TV?
Apple TV
Marketing Dashboards
‣ Data Overload!
‣ Connect to multiple data sources that can use
different data formats
‣ Reduce manual reporting time and costs
‣ View on all devices (literally at your fingertips)
Internet of Things
‣ Devices that can talk to other devices
‣ Those devices can also communicate
with wearables
‣ Data collection and analysis
‣ Automation and productivity
‣ Big data for tracking and modeling
Agile Methodology
Agile principles will become popular in other
industries such as Education, Healthcare,
Automotive & Government:
‣ Anywhere industries are trying to keep
up with the rapid pace of change
‣ Any service oriented industry that needs
higher customer satisfaction
‣ Any organization that is trying to achieve
a sustainable future
‣ Whenever there is a highly complex
project that needs to be successful
Starmark rolled out Agile from just interactive
to all departments in 2015 and our clients are
already seeing the benefits.
AGILE MANIFESTO
Agile Methodology
Agile principles will become popular in other
industries such as Education, Healthcare,
Automotive & Government:
‣ Anywhere industries are trying to keep
up with the rapid pace of change
‣ Any service oriented industry that needs
higher customer satisfaction
‣ Any organization that is trying to achieve
a sustainable future
‣ Whenever there is a highly complex
project that needs to be successful
Starmark rolled out Agile from just interactive
to all departments in 2015 and our clients are
already seeing the benefits.
AGILE MANIFESTO
Create a Project Roadmap for your 2016 goals – or any
project you have coming up – to establish better
understanding, better workflow, and better results.
2016 Trends
1. Beacons
2. Digital Coupons
3. Virtual Reality
4. Short Videos
5. Personal Approach to PR
6. On Demand Television
7. AppleTV
8. Marketing Dashboards
9. Internet of Things
10.Agile Methodology
Thank You.
Brett Circe
Chief Interactive Officer
Follow Me:
@bcirce
2016 Trends: Plan your 2016 Marketing Roadmap
BIG
IDEAS
To subscribe to our weekly eTips
etips.starmark.com
or text ETIPS to 55155

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2016 Trends: Plan your 2016 Marketing Roadmap

  • 3. Now Available! eTips.Starmark.com Weekly eTip Newsletters ‣ Distributed via email, Social, SMS & Mobile App ‣ Based on Cutting Edge Current Trends ‣ Co-Authored In-house By Experts Within Discipline ‣ Nationally Syndicated Content; Four Printed Books Actionable Webinars ‣ Deeper Dive on Popular eTip Topics ‣ Expert walkthru with Q&A
  • 4. 2015: How did we do? ✓ Wearables ✓ Brands Humanize ✓ Simplify your creative ✓ Security ✓ Mobile Commerce ✓ Beacons ~ Internet of Everything ✓ Healthcare ~ In Flight Opportunities ✓ Mobile Media Ads ✓ Email Marketing ✓ Millennials ✓ Responsive
  • 6. 2016 Trends 1. Beacons 2. Digital Coupons 3. Virtual Reality 4. Short Videos 5. Personal Approach to PR 6. On Demand Television 7. AppleTV 8. Marketing Dashboards 9. Internet of Things 10.Agile Methodology
  • 20. Personal Approach to PR Less mass media, more personal attention ‣ Research specific reporters based on their latest story topics of interest. Create as many small targeted lists as you can. ‣ Engage with key media contacts on social media channels such as Facebook, Twitter and LinkedIn ‣ Gain attention with your e-mail by offering a personal and concise subject line 50% 50% 75% 25% 45% 55% 91% 9% Use Social While Developing Stories * Vocus Research Receive Pitches via Social Media Prefer not to be Pitched that way Still Prefer Email for Story Development “I get ideas from Facebook and Twitter, but I prefer pitches by email with more information.”
  • 21. On Demand Television By 2019, 23% of U.S. households won’t pay for traditionalTV ‣ Viewed on TV’s, computers, tablets and handhelds ‣ Mostly Millennial target, but becoming broader ‣ Users cannot skip ads, so 100% ad view rates ‣ Ads that are interesting, enjoyable and informative do best ‣ Some Ads can even have a CTA with a tracking link
  • 22. ‣ Why do you need Apps on your TV? Apple TV
  • 23. Marketing Dashboards ‣ Data Overload! ‣ Connect to multiple data sources that can use different data formats ‣ Reduce manual reporting time and costs ‣ View on all devices (literally at your fingertips)
  • 24. Internet of Things ‣ Devices that can talk to other devices ‣ Those devices can also communicate with wearables ‣ Data collection and analysis ‣ Automation and productivity ‣ Big data for tracking and modeling
  • 25. Agile Methodology Agile principles will become popular in other industries such as Education, Healthcare, Automotive & Government: ‣ Anywhere industries are trying to keep up with the rapid pace of change ‣ Any service oriented industry that needs higher customer satisfaction ‣ Any organization that is trying to achieve a sustainable future ‣ Whenever there is a highly complex project that needs to be successful Starmark rolled out Agile from just interactive to all departments in 2015 and our clients are already seeing the benefits. AGILE MANIFESTO
  • 26. Agile Methodology Agile principles will become popular in other industries such as Education, Healthcare, Automotive & Government: ‣ Anywhere industries are trying to keep up with the rapid pace of change ‣ Any service oriented industry that needs higher customer satisfaction ‣ Any organization that is trying to achieve a sustainable future ‣ Whenever there is a highly complex project that needs to be successful Starmark rolled out Agile from just interactive to all departments in 2015 and our clients are already seeing the benefits. AGILE MANIFESTO Create a Project Roadmap for your 2016 goals – or any project you have coming up – to establish better understanding, better workflow, and better results.
  • 27. 2016 Trends 1. Beacons 2. Digital Coupons 3. Virtual Reality 4. Short Videos 5. Personal Approach to PR 6. On Demand Television 7. AppleTV 8. Marketing Dashboards 9. Internet of Things 10.Agile Methodology
  • 28. Thank You. Brett Circe Chief Interactive Officer Follow Me: @bcirce
  • 31. To subscribe to our weekly eTips etips.starmark.com or text ETIPS to 55155