sustainability
troughsocial business
March 29th 2017
2017.03 Project Sustainability Through Social Business
🔥
•What are you
passionate
about?
•What are you
passionate about?
•What problems do
you really care?
•What are you
passionate about?
•What problems do you
really care?
•if you had a magic wand,
how would you change
that problem? why?
situation
Project
Project
Objective
Project
Objective
Time
Project
Money
Objective
Time
Project
Money
Objective
Time
+
tyranny
dependency
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
social
business
2017.03 Project Sustainability Through Social Business
MuhammadYunus
MuhammadYunus
MuhammadYunus
MuhammadYunus
MuhammadYunus
What is a Social Business?
(Yunus)
Social Business
(Yunus)
Social Business
• Non-dividen company created to solve a
social problem.
(Yunus)
Social Business
• Non-dividen company created to solve a
social problem.
• Follows “7 Principles of Social Business”
(Yunus)
Social Business
• Non-dividend company created to solve
a human problem.
• Follows “7 Principles of Social Business”
• Concrete definition.
7 principles (2009)
Draft them Prof Yunus 2009 World Economic Forum
http://www.grameencreativelab.com/a-concept-to-eradicate-poverty/7-principles.html
7 principles (2009)
Draft them Prof Yunus 2009 World Economic Forum
http://www.grameencreativelab.com/a-concept-to-eradicate-poverty/7-principles.html
7 principles (2009)
Draft them Prof Yunus 2009 World Economic Forum
http://www.grameencreativelab.com/a-concept-to-eradicate-poverty/7-principles.html
1. Business objective will
be to overcome
poverty, or one or more
problems (such as
education, health,
technology access, and
environment) which
threaten people and
society; not profit
maximization.
7 principles (2009)
Draft them Prof Yunus 2009 World Economic Forum
http://www.grameencreativelab.com/a-concept-to-eradicate-poverty/7-principles.html
1. Business objective will be
to overcome poverty, or
one or more problems
(such as education, health,
technology access, and
environment) which
threaten people and
society; not profit
maximization.
2. Financial and economic
sustainability.
7 principles (2009)
Draft them Prof Yunus 2009 World Economic Forum
http://www.grameencreativelab.com/a-concept-to-eradicate-poverty/7-principles.html
1. Business objective will be to
overcome poverty, or one or more
problems (such as education,
health, technology access, and
environment) which threaten people
and society; not profit maximization.
2. Financial and economic
sustainability.
3. Investors get back their investment
amount only. 

No dividend is given beyond
investment money.
7 principles (2009)
Draft them Prof Yunus 2009 World Economic Forum
http://www.grameencreativelab.com/a-concept-to-eradicate-poverty/7-principles.html
1. Business objective will be to
overcome poverty, or one or more
problems (such as education,
health, technology access, and
environment) which threaten people
and society; not profit maximization.
2. Financial and economic
sustainability.
3. Investors get back their investment
amount only. 

No dividend is given beyond
investment money.
4. When investment
amount is paid back,
company profit stays
with the company for
expansion and
improvement.
7 principles (2009)
Draft them Prof Yunus 2009 World Economic Forum
http://www.grameencreativelab.com/a-concept-to-eradicate-poverty/7-principles.html
1. Business objective will be to
overcome poverty, or one or more
problems (such as education,
health, technology access, and
environment) which threaten people
and society; not profit maximization.
2. Financial and economic
sustainability.
3. Investors get back their investment
amount only. 

No dividend is given beyond
investment money.
4. When investment
amount is paid back,
company profit stays
with the company for
expansion and
improvement.
5. Gender sensitive and
environmentally
conscious.
7 principles (2009)
Draft them Prof Yunus 2009 World Economic Forum
http://www.grameencreativelab.com/a-concept-to-eradicate-poverty/7-principles.html
1. Business objective will be to
overcome poverty, or one or more
problems (such as education,
health, technology access, and
environment) which threaten people
and society; not profit maximization.
2. Financial and economic
sustainability.
3. Investors get back their investment
amount only. 

No dividend is given beyond
investment money.
4. When investment amount is
paid back, company profit
stays with the company for
expansion and improvement.
5. Gender sensitive and
environmentally
conscious.
6. Workforce gets market wage
with better working
conditions.
7 principles (2009)
Draft them Prof Yunus 2009 World Economic Forum
http://www.grameencreativelab.com/a-concept-to-eradicate-poverty/7-principles.html
1. Business objective will be to
overcome poverty, or one or more
problems (such as education,
health, technology access, and
environment) which threaten people
and society; not profit maximization.
2. Financial and economic
sustainability.
3. Investors get back their investment
amount only. 

No dividend is given beyond
investment money.
4. When investment amount is
paid back, company profit
stays with the company for
expansion and improvement.
5. Gender sensitive and
environmentally conscious.
6. Workforce gets market wage
with better working conditions.
7. ...do it with joy.
kindof social business
Kinds of Social Business
Kinds of Social Business
• Type I
• Non Dividend company created to
solve a human problem
Kinds of Social Business
• Type I
• Non Dividend company created to
solve a human problem
• Type II
• Profit Maximizing business owned by
the poor or disadvantaged.
Key Aspects
keyaspects
dignity
empowerment
what
poverty
is?
“poverty is
lack of access
to
opportunities”
2017.03 Project Sustainability Through Social Business
Poor people
are
Bonsai People
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
definitions
social
business
definitions
social
business
social
enterprise
definitions
social
business
social
enterprise
definitions
Non - for profit
social
business
social
enterprise
definitions
ngo
Non - for profit
social
business
social
enterprise
definitions
ngo
hybrid
ngo
Non - for profit
social
business
social
enterprise
social
entrepreneurship
definitions
ngo
hybrid
ngo
Non - for profit
social
business
social
enterprise
social
entrepreneurship
social
innovation
definitions
ngo
hybrid
ngo
Non - for profit
social
business
social
enterprise
social
entrepreneurship
social
innovation
definitions
ngo
hybrid
ngo
Non - for profit
Inclusive
business
social
business
social
enterprise
social
entrepreneurship
social
innovation
definitions
ngo
hybrid
ngo
hybrid
value
chain
Non - for profit
Inclusive
business
social
business
social
enterprise
social
entrepreneurship
social
innovation
definitions
ngo
hybrid
ngo
hybrid
value
chain
Non - for profit
Inclusive
business ¿?
2017.03 Project Sustainability Through Social Business
Social
Enterprise
Social
Business
Social
Entrepreneur
ship
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
“Applying business principles to
social problems can increase
effectiveness and financial
sustainability ”
- BCG
“Success (in social business) means
delivering real social impact
and doing so self-sustainably”
- BCG
around
the world
social business
movement
http://www.yunussb.com/
• Yunus Social Business is a non-profit venture
fund.
• They believe that business can be used to solve
human problems.
• Turn donations into investments in social
businesses that solve problems on the field.
http://www.yunussb.com/
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
http://www.grameencreativelab.com/
• The Grameen Creative Lab's vision is to serve
society’s most pressing needs.
• It’s mission therefore is to accelerate social
business.
2017.03 Project Sustainability Through Social Business
Past Editions
• 2009 & 2010 Wolfsburg, Germany
• 2011 & 2012 Vienna
• 2013 Kuala Lumpur
• 2014 Mexico City
• 2015 Berlin
2017.03 Project Sustainability Through Social Business
Young Challengers
Meeting
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
+
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
http://www.yyfoundation.de/
http://www.yyfoundation.de/
2017.03 Project Sustainability Through Social Business
Country
Social Business
Forums
September 28, 2016
Ottawa, Canada
September 28, 2016
Ottawa, Canada
September 28, 2016
Ottawa, Canada
+
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
33 Yunus Centers
2009
http://yunuscentre.becker.edu/wp-content/uploads/2015/12/
yunus_centre_report1.pdf
http://www.yunuscenter.ait.asia/
what do we?
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
how?
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
social entrepreneurship
initiatives
2017.03 Project Sustainability Through Social Business
CIC
Community
Interest Company
UK (2005)
CIC
Community
Interest Company
UK (2005)
Social Business Initiative
(2011)
CIC
Community
Interest Company
UK (2005)
Social Business Initiative
(2011)
L3C
Low Profit
Limited
Liability
Company
US* (2008)
CIC
Community
Interest Company
UK (2005)
Social Business Initiative
(2011)
L3C
Low Profit
Limited
Liability
Company
US* (2008)
CIC
Community
Interest Company
UK (2005)
Social Business Initiative
(2011)
L3C
Low Profit
Limited
Liability
Company
US* (2008)
+?
discussion
2017.03 Project Sustainability Through Social Business
interesting agree
disagree
interesting agree
disagree
resonate
challenging
unique
interesting agree
disagree
resonate
challenging
unique
similar
Potential
Special
Important aspects of SB
important
elements
social
impact
Social Impact Models
Embedded
• Social impact activities
directly create revenue
for the business.
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
Integrated
• The company runs
related services o
programs to fund its
social enterprise
works.
• Cross- subsidize
2017.03 Project Sustainability Through Social Business
External
• The activities that
generate money are
distinct from the social
impact activities.
• Operate 2 very distinct
enterprises
• Difficult to keep focus
on impact.
2017.03 Project Sustainability Through Social Business
Social Impact Models
• Embedded
• Integrated
• External
Integrated Impact and
business model
• Impact, first priority.
• Business as a need.
• The more people
reaches the more
impact, the more
revenue, the more
growth.
Value Chain Impact
Impact on Sourcing
Impact on Operations
Impact on Sales
Value Chain Impact
• Impact on sourcing
• Impact on operations
• Impact on sales / distribution
IMPACT
measurement
Measuring Social Impact
Stanford Social Innovation Review
https://ssir.org/articles/entry/how_impact_investors_actually_measure_impact
Measuring Social Impact
Stanford Social Innovation Review
https://ssir.org/articles/entry/how_impact_investors_actually_measure_impact
Measuring Social Impact
Stanford Social Innovation Review
https://ssir.org/articles/entry/how_impact_investors_actually_measure_impact
Measuring Social Impact
Stanford Social Innovation Review
https://ssir.org/articles/entry/how_impact_investors_actually_measure_impact
Measuring Social Impact
Stanford Social Innovation Review
https://ssir.org/articles/entry/how_impact_investors_actually_measure_impact
Expected Returns
• Methods weigh the anticipated benefits of an
investment against its costs.
2017.03 Project Sustainability Through Social Business
Guide
Theory of Change
Theory of Change
• Outline the intended process for achieving social
impact, often using a logic model,
• A tool that maps the linkages between input,
activities, output, outcomes, and ultimately impact
Mission Alignment Methods
• Measure the execution of strategy against the
project’s mission and end goals over time,
• Rubrics such as scorecards to monitor
performance metrics.
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
(quasi)-Experimenta
methods
• Randomized control trials, simmers
• Social Impact bonds
Social Impact Bond
• Is a contract with the public sector in which a
commitment is made to pay for improved social
outcomes that result in public sector savings.
Measuring Social Impact
Stanford Social Innovation Review
https://ssir.org/articles/entry/how_impact_investors_actually_measure_impact
Stanford Social Innovation Review
https://ssir.org/articles/entry/how_impact_investors_actually_measure_impact
Measuring Social Impact
• Social Return on Investment
• Theory of Change
• Mission alignment methods
• Experimental and quasi-experimental methods
Stanford Social Innovation Review
https://ssir.org/articles/entry/how_impact_investors_actually_measure_impact
2017.03 Project Sustainability Through Social Business
Lean Data
• From compliance to collaboration. Actionable.
• From investor first to customer first. Meaningful
• From reporting requirements to better business
decision making. Applied.
• From resource-heavy and expensive to cost
efficient. Fast & Affordable.
http://acumen.org/ideas/lean-data/
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
reflection
•why is it
important to
measure the
intended impact?
•why is it important
to measure the
intended impact?
•What if we don’t
measure?
•why is it important to
measure the intended
impact?
•What if we don’t measure?
•What are the potential
challenges to measure?
business
model
Business Model
• A business model describe the rational for how an
organization creates, delivers and captures value.
— “Alex Osterwalder”
• Turning hypothesis to action
Product Companies
• Traditional
buy-sell
Credit: http://businessmodelzoo.com/
2017.03 Project Sustainability Through Social Business
Service Companies
• Customised
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
Platform Companies
• Freemium
2017.03 Project Sustainability Through Social Business
Market Companies
• Matching buyers an seller.
• Take a “slice of transactions”
2017.03 Project Sustainability Through Social Business
Business Models
• Product Companies
• Service Companies
• Platform Companies
• Market Companies
Credit: http://businessmodelzoo.com/
2017.03 Project Sustainability Through Social Business
Turning your Business
Model to Action
2017.03 Project Sustainability Through Social Business
Template 

Business Model Canvas
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
need for lean
approach
The Need for a
Lean Approach
• Lean is a mindset and as et of methods initially
created to help companies learn faster and
eliminate waste.
• Now it’s been used to tackle the most pressing
problems.
Why Lean?
• 1 It favors experimentation over elaborate
planning
• 2 It priorities customer feedback over intuition
• 3 It emphasize iterative design over traditional
“bid design up front” development
• As Lean practices
spread, they’re
turning the
conventional
wisdom about
Entrepreneurship
on it’s head. -
Steve Blank
• “Charities will do well to
change mindset and become
more entrepreneurial sooner
rather than later.”
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
Activity
reflection
• What do these situations have in common?
• What do these situations have in common?
• How could have been avoided?
• What do these situations have in common?
• How could have been avoided?
• Have you ever experienced something
familiar? What happened? Why did you have
that experience? What would you do
different the next time?
What Lean does differently?
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
www.bit.ly/thepowerofsocialbusiness
How to build a successful
Social Business?
1. Choose the right focus area
2. Designing a successful Business
Model
3. Continuously learning and adapting
4. Building efficient and sustainable
operations.
5. Managing for impact.
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
purpose
challenge
turn
problem
into
social business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
before…
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
Looking forward
• çlooking forward
imagine
2017.03 Project Sustainability Through Social Business
2017.03 Project Sustainability Through Social Business
Social
Business
v
vSocial
Business
balance
zz
alignment
2017.03 Project Sustainability Through Social Business
0 poverty
0 unemployment
0 net carbon emissions (c02)
- 2050 , Muhammad Yunus
2017.03 Project Sustainability Through Social Business
improve
people’s
lives
2017.03 Project Sustainability Through Social Business
Room 208 AIT Extension Building
yunuscenter@ait.asia
parra@ait.asia
@parra___
2017.03 Project Sustainability Through Social Business
• As countries like Bangladesh move towards
middle-income status, and with aid money drying
out, charities will have to convert to social
enterprises in order to address challenges in
human development
• the 1.2 billion people currently living in extreme
poverty cannot be met by either traditional
development or social enterprise alone. The ideal
scenario may be where the two can work together
• States have cut financial commitments to countries
with growing economies – the UK’s Department for
International Development (DfID) decided to stop
bilateral aid to India and South Africa by this year –
in favour of investing in social enterprise schemes
2013
Challenges
• Returns 12%

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