SlideShare a Scribd company logo
9 Million Infographics Later,
24 Infographic
Ideas
To Inspire Your Next Beautiful Creation
Brings You
"Good artists copy; Great artists steal "
So, it's perfectly fine to
stand on the shoulders of
giants and borrow
inspiration from them.
I'm fine with
it, really!
First, talk about your
product or service - but
refrain from selling
explicitly.
Tip: Take the opportunity to provide interesting
and useful insights about your product or service to your
audience.
People are usually curious about what goes on
behind-the-scenes of a given industry, so
explain how your service/product works.
Click here for full image
#1 Behind the Scenes
Click here for full image
If your service or
product has
instructions or requires
customer to go
through a
process, make a
guideline infographic
for them.
#2 Step-by-Step
If your service or product exists in a competitive market, showcasing
interesting or novel uses of it will give you points for creativity.
Click here for full image
#3 Showcase
Share tips, cheat-sheets, and hacks to your service or
product. This makes it easier for new users to get on board
and old users to improve their workflow.
Click here for full image
#4 Tips and Tricks
Com parisons
Click here for full image
Compare the newer versions of
your service or product to the
older ones like “This year versus
last year.” People love seeing
growth and improvement from
entrepreneurs.
#5
Potential customers want to know what makes your
service or product better than others to make a decision.
Creatively highlighting key features will help to convince
your customers-to-be.
#6 Pitch and Promote
Click here for full image
People use your product or service to
achieve a goal. So make guidelines
about how to achieve that goal -
while subtly including your company
as part of the process.
#7 Guides
Clickhereforfullimage
So many choices, so
little time...
Have a blog for your
business? Visualizing
articles or small key
points (microcontent)
and making them
embeddable can do
wonders to your ‘Share’
button.
#8 Visualize Articles
Click here for full image
Look at your business’ social media channels. Any
status or photo you shared that got liked, shared,
favorited, or retweeted much more than others? Build
on that viral content — turn them into a visual story.
#9 Repurpose viral content
Click here for full image
Explain your core values. Most users want to know
why you do what you do, whether it’s to improve the
lives of your users or save the environment.
#10 Tell Your Story
Click here for full image
Your business has a context and a community. Actively
staying in touch benefits your business and also draws
your customers’ attention.
Next, take a look at
your industry.
Share insightful tips and advice relating to your
industry to be seen as a thought leader.
#11
Thought Leadership
Click here for full image
Strange things attract attention. Highlight unique data, interesting
statistics, or fascinating facts that circulate in the industry.
#12
Highlight
Interesting Data
Click here for full image
Myth-busting is fun.
Demonstrate your
knowledge of the industry
by unraveling common
misconceptions.
#13 Bust a Myth
Clickhereforfullimage
Uh, teacher, I'm not sure
that's right...
Every industry has key figures. Talk about the leaders’
contributions, quotes, working styles — anything you
find inspiring.
#14
Be Inspirational
Click here for full image
Yeah, I guess I
was pretty
much a genius.
Every industry has events, conferences, and shows.
Predict the outcome, recap, and comment on what
happened during these industry-specific events.
#15 Summaries And Recaps
Click here for full image
Every industry has hot keywords too. Learning the lingo
and making in-depth case studies will help you gain
credibility.
#16 Keyword Research
Click here for full image
History is a gold mine of lessons to be learnt.
Show the history or progress of your industry.
How did it come about? Who were the pioneers?
What are the key figures everyone should know?
#17 Look at History
Click here for full image
That's Jack Dorsey.
Because you know...
Twitter.
The future is no less important than the past or present.
Predicting, analyzing, comparing trends are all good ways
to get the ball rolling.
#18 ... And Into The Future
Click here for full image
New research about the industry just got published? Use
that to get a conversation going. Discuss the content,
weighing the pros and cons of the findings.
#19 Dive into Research
Click here for full image
Your current (and potential) audience is already telling
you what they want to see. Strive to be audience-
centric.
Definitely,
listen to your
audience.
Take a good look at the demographics of your current
customers. It’s something they can relate to. At the same
time, it piques interests from people from the same
demographic but aren’t your customers (yet).
#20 Audience Breakdown
Click here for full image
Not literally.
What do your users post online? Do
any of their interests match your
service/product’s profile?
Find that sweet spot where your
business can assist your audience.
Lists like “10 ways that can help you be
a better XYZ” fall into this category.
#21 Help Them Succeed
Click here for full image
People love
reading other
people’s stories.
Interview your
happy customers
and tell the story
of how your
business helps
improve their life
and work.
#22 Testimonials
Click here for full image
Whether it be Christmas season or Black Friday,
there's always a good reason to celebrate happy
moments with your audience.
Finally, take
advantage of
festive seasons.
#23
Click here for full image
#24
Click here for full image
These ideas were taken
from our ebook,
Infographics:
The
Untapped
Potential
CLICK HERE
Learn more about how the big brands use
infographics, and how you can beat them.
to download it

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24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation

  • 1. 9 Million Infographics Later, 24 Infographic Ideas To Inspire Your Next Beautiful Creation Brings You
  • 2. "Good artists copy; Great artists steal "
  • 3. So, it's perfectly fine to stand on the shoulders of giants and borrow inspiration from them. I'm fine with it, really!
  • 4. First, talk about your product or service - but refrain from selling explicitly. Tip: Take the opportunity to provide interesting and useful insights about your product or service to your audience.
  • 5. People are usually curious about what goes on behind-the-scenes of a given industry, so explain how your service/product works. Click here for full image #1 Behind the Scenes
  • 6. Click here for full image If your service or product has instructions or requires customer to go through a process, make a guideline infographic for them. #2 Step-by-Step
  • 7. If your service or product exists in a competitive market, showcasing interesting or novel uses of it will give you points for creativity. Click here for full image #3 Showcase
  • 8. Share tips, cheat-sheets, and hacks to your service or product. This makes it easier for new users to get on board and old users to improve their workflow. Click here for full image #4 Tips and Tricks
  • 9. Com parisons Click here for full image Compare the newer versions of your service or product to the older ones like “This year versus last year.” People love seeing growth and improvement from entrepreneurs. #5
  • 10. Potential customers want to know what makes your service or product better than others to make a decision. Creatively highlighting key features will help to convince your customers-to-be. #6 Pitch and Promote Click here for full image
  • 11. People use your product or service to achieve a goal. So make guidelines about how to achieve that goal - while subtly including your company as part of the process. #7 Guides Clickhereforfullimage So many choices, so little time...
  • 12. Have a blog for your business? Visualizing articles or small key points (microcontent) and making them embeddable can do wonders to your ‘Share’ button. #8 Visualize Articles Click here for full image
  • 13. Look at your business’ social media channels. Any status or photo you shared that got liked, shared, favorited, or retweeted much more than others? Build on that viral content — turn them into a visual story. #9 Repurpose viral content Click here for full image
  • 14. Explain your core values. Most users want to know why you do what you do, whether it’s to improve the lives of your users or save the environment. #10 Tell Your Story Click here for full image
  • 15. Your business has a context and a community. Actively staying in touch benefits your business and also draws your customers’ attention. Next, take a look at your industry.
  • 16. Share insightful tips and advice relating to your industry to be seen as a thought leader. #11 Thought Leadership Click here for full image
  • 17. Strange things attract attention. Highlight unique data, interesting statistics, or fascinating facts that circulate in the industry. #12 Highlight Interesting Data Click here for full image
  • 18. Myth-busting is fun. Demonstrate your knowledge of the industry by unraveling common misconceptions. #13 Bust a Myth Clickhereforfullimage Uh, teacher, I'm not sure that's right...
  • 19. Every industry has key figures. Talk about the leaders’ contributions, quotes, working styles — anything you find inspiring. #14 Be Inspirational Click here for full image Yeah, I guess I was pretty much a genius.
  • 20. Every industry has events, conferences, and shows. Predict the outcome, recap, and comment on what happened during these industry-specific events. #15 Summaries And Recaps Click here for full image
  • 21. Every industry has hot keywords too. Learning the lingo and making in-depth case studies will help you gain credibility. #16 Keyword Research Click here for full image
  • 22. History is a gold mine of lessons to be learnt. Show the history or progress of your industry. How did it come about? Who were the pioneers? What are the key figures everyone should know? #17 Look at History Click here for full image That's Jack Dorsey. Because you know... Twitter.
  • 23. The future is no less important than the past or present. Predicting, analyzing, comparing trends are all good ways to get the ball rolling. #18 ... And Into The Future Click here for full image
  • 24. New research about the industry just got published? Use that to get a conversation going. Discuss the content, weighing the pros and cons of the findings. #19 Dive into Research Click here for full image
  • 25. Your current (and potential) audience is already telling you what they want to see. Strive to be audience- centric. Definitely, listen to your audience.
  • 26. Take a good look at the demographics of your current customers. It’s something they can relate to. At the same time, it piques interests from people from the same demographic but aren’t your customers (yet). #20 Audience Breakdown Click here for full image Not literally.
  • 27. What do your users post online? Do any of their interests match your service/product’s profile? Find that sweet spot where your business can assist your audience. Lists like “10 ways that can help you be a better XYZ” fall into this category. #21 Help Them Succeed Click here for full image
  • 28. People love reading other people’s stories. Interview your happy customers and tell the story of how your business helps improve their life and work. #22 Testimonials Click here for full image
  • 29. Whether it be Christmas season or Black Friday, there's always a good reason to celebrate happy moments with your audience. Finally, take advantage of festive seasons.
  • 30. #23 Click here for full image #24 Click here for full image
  • 31. These ideas were taken from our ebook, Infographics: The Untapped Potential CLICK HERE Learn more about how the big brands use infographics, and how you can beat them. to download it