25 facts about ambassador marketing
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This document provides 25 facts about ambassador marketing, referral programs, and the influence of consumers. Some key points: 1) Ratings, reviews, and recommendations from friends greatly influence purchase decisions, with word-of-mouth being the primary factor for 50% of purchases. 2) Content and offers shared by trusted ambassadors convert at higher rates than brand messages alone. Referred customers are more loyal and valuable. 3) Employees have more social connections than brands and are able to amplify brand messages more effectively through their own networks, reaching a wider audience.
25 facts about ambassador marketing
- 1. 25 FACTS about AMBASSSADOR MARKETING REFERRALTRUST VALUEREACH EMPLOYEES VARIOUS Marketingland.com 90% of consumers admit that their purchase decisions are influenced by ratings and reviews Offers shared by trusted ambassadors convert at higher rate than offers sent by brands 4x - 10x Branderati A recommendation from a trusted friend conveying a relevant message is likely to trigger a purchase up to 50x more Branderati Social Media Examiner 83%of consumers trust recommendations from people they know 33%of buyers trust the brand whilst only Nielsen Global Trust in Advertising Deloitte, Forrester and Zuberance 20% 50% Word of mouth is the primary factor in purchasing decisions of all McKinsey McKinsey of consumers are influenced by their friends’ social media posts 81 % Referring customers refer on average leads each 3.5 Journal of strategic marketing & Wharton School of Business Journal of strategic marketing & Wharton School of Business Referred leads convert 30%better leads than regular Branderati 37 % Customers referred by other customers have a higher retention rate Wharton School of Business 16% Referred leads have a life-time valuehigher Brand messages are shared 24 times more frequently when distributed by employees MSL Group Cisco of employees’ Twitter followers are new to a brand further when shared by employees versus the same message share via the official channels of a brand of reach from today’s marketing campaigns comes from amplification through advocacy Brand advocates create and curate more than twice as many communications about brands as the average web user Brand messages reached 561% 80% MSL Group Leads developed through employee social marketing convert 7 timesmore frequently than other leads IBM twitter.com/ambassifyfacebook.com/ambassifywww.ambassify.com slideshare.net/ambassifylinkedin.com/company/ambassify Content shared by employees receives 8 timesmore engagement than content shared through the brands channel When it comes to community size 54% of ambassadors agree that the smaller the community, the greater the influence Social Media Today BranderatiR&G Technologies University of Chicago Non-cash incentives are at boosting performance than cash incentives 24% more effective Branderati of people choose to engage with brands because of their desire to join a community of brand fans 83 %are willing to talk about a product / service, yet only 27 %does it because of a lack of tools 25 % Brand ambassadors reach 150people in social media every time they advocate for a product or service 10x more Employees have on average social connections than a brand does Social Chorus Business 2 Community They spend at least 2 times as much as an average customer BarnRaisers 5 times more valuable than Brand ambassadors are average customers BarnRaisers till 92%