25 Important Content Marketing Stats
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A significant portion of B2C and B2B marketers with documented strategies report higher effectiveness in their marketing efforts. Major goals include brand awareness, with many organizations increasing their content production in 2014 compared to 2013. Data-driven marketing shows notable advantages in profitability and customer retention for those who adopt such practices.
25 Important Content Marketing Stats
- 1. 43 percent of B2C marketers with a documented strategy considered themselves effective, vs. 33 percent of those without. -CONTENT MARKETING INSTITUTE STRATEGY
- 2. 36 percent of B2B companies with a documented content marketing strategy considered themselves very effective, three times more than those without a documented strategy. -LINKEDIN TECHNOLOGY MARKETING COMMUNITY MARKETING
- 3. 84 percent of B2B marketers said brand awareness was a top goal. -CONTENT MARKETING INSTITUTE
- 4. 68 percent of content marketers back original content over licensed content. -CONTENTLY
- 5. 70 percent of B2B organizations and 69 percent of B2C organizations report that they made more content in 2014 than in 2013. -CONTENT MARKETING INSTITUTE 2014 2013 2014 2013 B2B B2C
- 6. Creating more engaging content was B2B marketers’ top initiative for 2014. -CONTENT MARKETING INSTITUTE
- 7. 48 percent of B2C marketers and 42 percent of B2B marketers now publish more than once a week. -CONTENT MARKETING INSTITUTE PUBLISH
- 8. 57 percent of organizations now have two or more people dedicated to content marketing. -CONTENTLY
- 9. 24 percent of organizations now devote 50 percent or more of their budget to content. -CONTENTLY
- 10. Facebook now drives 25 percent of all Internet traffic. -SHAREAHOLIC
- 11. Facebook posts earn 340 percent more shares than each of the other four major social networks—except for food content, which does better on Pinterest. -BUFFER PostPublic
- 12. LinkedIn accounts for 21 percent of shares of high-engagement publications in the business vertical. -BUFFER
- 13. 63 percent of B2B marketers rate LinkedIn the most effective social media platform. -CONTENT MARKETING INSTITUTE
- 14. 51 percent of high-engagement publications are shared on Pinterest. -BUFFER
- 15. Pinterest drives 5 percent of all traffic on the web, nearly three times as much as all non-Facebook social networks. -SHAREAHOLIC
- 16. Leaders in data-driven marketing are more than six times more likely than laggards to report achieving competitive advantage in increasing profitability (45 percent vs. 7 percent) and five times more likely in customer retention (74 percent vs. 13 percent). -FORBES 0 5 10 15 20 25 30 35 40
- 17. 25 percent of Gen Z’ers left Facebook in 2014. -ADWEEK
- 18. 47 percent of content marketers reported better campaign measurement and 33 percent reported better campaign ROI as the primary benefits of using a tag management service. -EMARKETER
- 19. 77 percent of marketers are confident in their data-driven approach. -MEDIAMATH 77%
- 20. Having a documented content strategy nearly doubles the chance that you’re successfully tracking ROI. -CONTENT MARKETING INSTITUTE CONTENT
- 21. B2B marketers cite web traffic (63 percent) and sales lead quality (54 percent) as their top metrics. -HUBSPOT 63% 54% WEB TRAFFIC SALES LEAD QUALITY
- 22. Inbound marketers who measure ROI are more than 12 times more likely to generate a greater year-over-year return. -HUBSPOT
- 23. 69 percent of data efforts are being focused on targeting of offers, messages, and content.. -MEDIAMATH
- 24. Marketers who have prioritized blogging are 13 times more likely to have a positive ROI. -HUBSPOT
- 25. Kraft estimates that it generates the equivalent of 1.1 billion ad impressions a year and a four-times-better ROI through content marketing than through even targeted advertising, according to Julie Fleischer, the company’s director of data, content, and media. -AD AGE