3 Conclusion of Industry Consultation - Workplace Activity
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There is an opportunity in the workplace wellness market as there are almost 3 million companies and 40 million employees nationwide. An active workforce can save employers money through fewer sick days and increased productivity. While gyms and exercise professionals are widely available, a new approach may be needed to engage non-gym goers and understand their motivations, schedules, and preferences to develop effective workplace wellness programs.
3 Conclusion of Industry Consultation - Workplace Activity
- 2. the opportunity There are almost 3m companies nationwide There are almost 40m employees nationwide An active workforce is a government priority Part of the Public Health ‘ prevention strategy ’ ( Fit For Work * ) EG: 45K NHS workers call in sick every day Our message is compelling .....
- 3. our compelling message Cost of absences to: UK plc £100bn a year * Employers £500/per employee/per year - 20 employees = £10,000 - 50 employees = £25,000 An active workforces = almost 30% few absences EG: Value to NHS moving from ‘ average’ to ‘ good ‘ staff health 840,000 extra working days a year £15m saved a year
- 4. what are we selling Almost 6K facilities Almost 30K Exercise Professionals Almost 90% of the population with 2 miles of a facility Benefits of exercise
- 5. what are we selling Almost 6K facilities Almost 30K Exercise Professionals Almost 90% of the population with 2 miles of a facility Benefits of exercise selling a training shoe “ We can make you Feel good Look good Be healthy Live longer Be more productive” selling Nike “
- 6. how are selling “ ...Come to us and we will ....” gym or park 12%ers What do you want to achieve When can you exercise Where do you want to exercise What do you like...don’t like Why 50%ers
- 7. workplace activity sell Pre-work Lunch time Post work 1-2-1 Small groups Peer group
- 8. workplace activity sell Pre-work Lunch time Post work 1-2-1 Small groups Peer group Lifestyle coach Diagnostic skills vital Creating activity ‘habits’ Likes/dislikes (swimming/running) Location & environment Industrial estate or boardroom Proof/feedback vital for sustaining motivation Reward: interim or goal related
- 9. but .... Do we have right skills sets for non-gym going community Are we trained in Physical literacy diagnosis Behaviour change management Motivational techniques Monitoring & analysis Do we really understand our target audiences’ emotional & time drivers
- 10. Are we selling what we know OR Are we selling what they want to buy
- 11. the market Major corporates: driven by corporate risk have evolved/established active workplace programme The opportunity: SMEs & Public Sector
- 12. ‘ localism’ is key
- 13. elephant in the corner Who pays? Case Study: M&S .... Shift Into Sport
- 14. conclusion Workplace activity has huge market potential But we need a new skills paradigm to access it FIA: catalyst for ‘ connector strategy ’ Bottom line: who pays