Are you looking at your organization's efforts to enter or expand into the cloud native landscape and feeling a bit daunted by the vast expanse of information surrounding cloud native observability? When you're moving so fast with agile practices across your DevOps, SRE's, and platform engineering teams, it's no wonder this can seem a bit confusing. Unfortunately, the choices being made have a great impact on both your business, your budgets, and the ultimate success of your cloud native initiatives. That hasty decision up front leads to big headaches very quickly down the road. In this talk, I'll introduce the problem facing everyone with cloud native observability followed by 3 common mistakes that I'm seeing organizations make and how you can avoid them!