The document discusses three necessary tools for successful affiliate marketing:
1. Your own website - which should provide useful, relevant content to attract and engage users. Quality content can help improve search engine rankings.
2. Incentives - Offer incentives like free software or exclusive services to encourage people to subscribe to your newsletter and click links to products you promote.
3. Link popularity - Work to improve your search engine rankings by launching an aggressive campaign to build reciprocal links from other sites. High rankings can drive targeted traffic to your site.
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