4 Crucial Small Business Marketing Metrics for 2022: Everything You Need to Measure, Understand and Improve Your Marketing
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The document discusses four essential marketing metrics for small businesses in 2022, emphasizing the importance of impressions, clicks, conversions, and conversion rates. It offers insights into optimizing marketing strategies through advanced technology and analytics while providing free tools to assess online performance against competitors. Additionally, the document highlights the need for clear reporting and understanding of marketing ROI to help businesses thrive.
4 Crucial Small Business Marketing Metrics for 2022: Everything You Need to Measure, Understand and Improve Your Marketing
- 1. 4 Crucial Small Business Metrics for 2022: Everything You Need to Measure, Understand and Improve Your Marketing
- 2. LOCALiQ is an all-in-one marketing platform to help you find, convert and keep customers. PROPRIETARY MARKETING TECHNOLOGY Our platform runs on optimization technology and AI (informed by data from 1M+ LOCALiQ campaigns!) that you can’t find anywhere else. That means unmatched ROI for your business. FREE TOOLS AT YOUR FINGERTIPS Wondering how your current online footprint stacks up to that of your competitors’? Want to identify growth areas based on customer calls? We can help with that – for free. MORE TIME TO FOCUS ON RUNNING YOUR BUSINESS Our experts manage your entire marketing strategy for you, using vertical expertise to implement innovative campaigns. And don’t worry – you’ll have insight into all your progress and can manage new leads 24/7. How exactly do we help small businesses grow and thrive? Meet
- 3. Follow Us!
- 4. Susie Marino • Content Marketing Specialist | LOCALiQ • Digital Marketing Consultant | WordStream • Based in Boston @SusieMarinoPPC /in/susie-marino129/
- 5. Marisol Chase • Data driven strategist focused on driving revenue growth for companies across the country • Focused heavily within the financial, home improvement and grocery space • Spends free time at CrossFit, playing softball or going on adventures with my dog Aspen • Based in Boston, MA in/marisol-chase-70416a123/
- 6. AGENDA • Marketing metrics 101 and why they’re important • The 4 crucial metrics for 2022 • What do these metrics mean for your business • Good marketing ROI and attribution
- 7. What are Marketing Metrics & Why Are They Important?
- 8. What are marketing metrics?
- 10. Why are marketing metrics important?
- 11. How do marketing metrics help you stand out?
- 12. What marketing metrics have you tracked in the past?
- 13. 4 Crucial Small Business Metrics for 2022
- 14. #1 Impressions
- 15. #2 Clicks
- 16. #3 Conversions An example of various places conversions could be tracked on a small business’s website.
- 17. Searching We need to capture. We need to attract and remind We need to engage Surfing Socializing The Three Conversations Online Social Search Surf Business Consumer Consumer
- 18. #4 Conversion Rate What do you use for reporting currently?
- 19. Putting It All Together
- 20. What is ROI?
- 21. What IS a Good Marketing ROI? A strong marketing ROI is
- 22. ROI shows who is really doing the work.
- 23. Broad View ROI: How Utilizing The Funnel Impacts Your ROI
- 24. Where Are Your Leads Coming From?
- 25. Dominating The Market Is Your Business Everywhere Your Customers Are?
- 26. Diving Into Analytics What does tracking look like for you? OR
- 27. Is Your Reporting Working for You? ● Do you have an easy-to-understand reporting dashboard? ● Do you know which marketing investments are working best? ● Do you lack easy ways to keep track of new leads? ● Do team members inconsistently follow up with prospects? Source: Marketingland, Infusionsoft Study 62% of SMBs don’t know if their marketing works.
- 28. Final Thoughts
- 29. Taking The Data And Creating A Story How We Utilize Reporting To Create New Customers Date Campaign Name - SEM Spend Impressions Clicks Pct Mobile Clicks Pct Desktop Clicks CTR Calls Click to call Forms Submitted Total Leads Click to lead 3/7 - 3/13PPC Non Brand $14,125.47 7,538 505 58% 37% 6.70% 23 5% 11 34 15 3/7 - 3/13PPC Brand $1,320.62 1,610 412 42% 51% 25.59% 75 18% 23 98 4 Date Campaign Name - Facebook Lead Ads Spend Impressions Clicks CTR Link Clicks Post Engagement Post Reaction Form Submissions 3/7 - 3/13Facebook Lead Ads $ 9,147.96 70,181 1,155 1.65% 567 671 78 29 2/28 - 3/6Facebook Lead Ads $ 8,881.88 72,602 1,148 1.58% 626 726 81 31 2/21 - 2/27Facebook Lead Ads $ 7,975.92 62,579 1,133 1.81% 601 702 84 31 2/14 - 2/20Facebook Lead Ads $ 8,122.86 67,666 1,385 2.05% 869 942 65 25 2/7 - 2/13Facebook Lead Ads $ 8,207.84 72,662 1,664 2.29% 1,199 1,284 64 27 1/31 - 2/6Facebook Lead Ads $ 8,396.78 61,024 1,438 2.36% 1,005 1,074 52 22 Date Campaign Name - Targeted Display Tactics Spend Impressions Clicks CTR 3/7 - 3/13Targeted Display $ 7,103.88 925,855 1,094 0.12% 3/7 - 3/13Targeted Display I County $ 113.72 19,743 22 0.11% 3/7 - 3/13Abandon Cart Landing Page Retargeting $ 354.40 29,560 16 0.05% 3/7 - 3/13Addressable Targeted Display Spanish $ 627.02 89,151 71 0.08% • Homeowner • HHI top 25% • Based in South Shore, MA • Planning kitchen renovation
- 30. Looking At The Full Picture Of Marketing How to make marketing decisions by looking at all your marketing efforts Susie is a homeowner based in Boston looking to remodel her kitchen.
- 31. KEY TAKEAWAYS #1 #2 You can’t measure ROI or success by looking at one tactic or metric Know the story, not just the numbers. Analytics are mostly numbers on a screen or spreadsheet, but the story of the numbers is about your audience.
- 32. THANK YOU