Best Social Media Marketing Campaigns
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Social media has become essential for nonprofit marketing, allowing brands to form global communities and engage with audiences effectively. Notable campaigns include Make-A-Wish, which grants children's wishes through social media storytelling, and Keep A Breast, which turned a breast cancer awareness initiative into a social movement on Instagram. Additionally, organizations like Pencils of Promise and charity: water successfully utilized social media to raise significant funds and promote their missions.
Best Social Media Marketing Campaigns
- 1. BEST SOCIAL MEDIA MARKETING CAMPAIGNS
- 2. Thanks to Social Media, the world is a melting pot ideas and thoughts like never before!
- 3. Thanks to Social Media, the world is a melting pot ideas and thoughts like never before! It is also easier to form global communities and connect with like-minded individuals. Brands and are also harnessing this powerful medium and social media is often at the forefront of any marketing strategy, even for nonprofits - for they find it easier to raise awareness, foster engagement, and expand their network. Here’s looking at some of the nonprofits that have changed the world being truly social.
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- 5. Founded in 1980 by helping one boy become a police officer, this popular nonprofit gives children a platform on social media to share their stories via YouTube and realize their dreams. From meeting you favorite stars to traveling the world, Make-A-Wish now grants a new child’s wish in the United States every 40 minutes. They use their website to publish all granted wishes. Make-A-Wish Foundation
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- 8. With the right targeting, keep a Breast’s #CheckYourSelfie Campaign evolved into a social movement on Instagram. Millennials were challenged to take the pledge and commit to performing monthly self-breast checks – a message true to its brand’s value. Like the Ice-bucket challenge, they were also able to create a momentum for their campaign by asking participants to challenge and tag three friends the same pledge. Keep a Breast Foundation
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- 11. Another great example of social media being a force for good is Pencils of Promise’s (POP) Back to School Campaign. They successfully raised an year’s supply of resources 1,600 students needed to attend school. POP updated all their creatives to reflect the campaign mission and a strong call to action when they launched their Back to School fundraising campaign. They shared campaign milestones and thanked their donors, keeping them engaged throughout. Pencils of Promise
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- 14. Charity: Water campaign exemplifies thinking out of the box for nonprofits yet staying true to your core. The Idea of thanking donors is not novel for any nonprofit, but charity: water on their 5th anniversary did things a little bit differently. They empowered their team to publish content they thought would resonate with their supporters. Charity: Water Continue…
- 15. Their anniversary videos encouraged people to start their own campaigns— and 100% of what they raised or gave towards the September Campaign would help them to buy a new drilling rig fleet that would provide clean water for 40,000 more people each year in Northern Ethiopia. They were able to raise over $1.2M by the end of their campaign, enough to buy not one, but two drilling rigs. Charity: Water
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