SlideShare a Scribd company logo
5 Email Marketing Secrets
     in 22 Minutes

      (+ a special surprise)


   Jason Falls                  DJ Waldow



                 May 16, 2012
DJ   Jason
Ready?
Flickr: leahnicor




Email Marketing Secret #1
Make It Easy and Obvious.




       #1: Grow Your List.
Use Technology.




       #1: Grow Your List.
Take it Offline.




        #1: Grow Your List.
Email Marketing
Secret #1




                        Flickr: julishannon




 Email Marketing Secret #2
Sent:
Wednesday




     Just for you. Save 15% on your entire order.

              #2: Remails.
Sent:
Friday




         Last Chance! Save 15% on your entire order

                   #2: Remails.
#2: Remails.
Email Marketing
Secret #1




                       Flickr: carmyarmyofme




 Email Marketing Secret #3
!



#3: Send Timely, Targeted, Valuable Content
Email Marketing
Secret #1




                      Flickr: bryankennedy




 Email Marketing Secret #4
#4: Break the Rules!
Thousands of new email
 addresses added every
 day.

 Current list is over 1
 million email addresses.




Popups!
Thousands of new email
                                     addresses added every
                                     day.

                                     Current list is over 1
                                     million email addresses.



                 Popup accounts for
                75-80% of list growth!
“To this day, after 4 years, I have not heard anything [negative] about it.”
                                                    - Patrick Starzan, VP of Marketing & Distribution




                    Patrick Starzan: Funny or Die
Email Marketing
Secret #1




 Email Marketing Secret #5
(+ a special surprise)
We wrote a book!
• Pre-order: http://ar.gy/rebelsguide
• Jason’s blog post: http://
www.socialmediaexplorer.com/digital-
marketing/rebels-guide

• DJ’s blog post: http://waldowsocial.com/
rebels-guide/

• Contact: http://waldowsocial.com/contact/
Pre-order: http://ar.gy/rebelsguide
Ad

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