5 facts you didn't know about facebook advertising
- 2. Overview: Today Digital Marketing revolves around Social Media Marketing to pull customers to our site. There are lot of social media platforms are there to advertise our products. But still “FACEBOOK” is king among them because of lot of people using it rather than the other Social Media Marketing sites. Keeping this trend in mind we provide 5 tips for facebook advertising to advertise your products.
- 3. Facebook bid strategy should change based upon seasonality: ● The entire Facebook algorithm is based on a bidding system that decides a cost of an impression in view of numerous variable elements. ● The more individuals bid on a particular target, the more costly an impression will be. This is the reason why Christmas, Black Friday and other busy days have higher value per click.
- 4. Click to Chat Ads are an Option: ● This is an awesome approach to give customer service to your audience, particularly the individuals who have already come in contact with your website or know about your product. ● To set this up, simply start with the click to website campaign - from there you can implement this strategy.
- 5. Different Placements Mean Different Strategies: ● Facebook allows you to advertise across multiple devices for your advertising needs. ● However, it’s good to keep in mind that depending on the device, user behaviours can change along with different ad requirements. ● In order to optimise your ads accordingly, you can take the strategy of breaking up your campaigns and ad sets by a device for maximum performance.
- 6. The measure of content in the image impacts delivery: ● This one is pretty straight forward - the higher amount of text you have in your image, the less likely your ad is to show. ● When you include images with little to no text, Facebook will reward your ad with a higher frequency of delivery and lower cost per impression. ● If you are unsure if your ad will pass, you can check your ad image through Facebook’s Text Overlay Tool.
- 7. Refreshing advert creatives is very important: ● Most Facebook campaigns don't give advertisers control over the recurrence of advertisement delivery to the same customer. ● This can make some inconvenience in potential customers and push them far from a potential buy. ● Facebook advertisers need to change the contents and innovations of the advertisements to keep away from this issue.
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