5. nakitech advertising campaign
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The document outlines an advertising campaign course presented by Nguyen Anh Duc from Nakitech Corp. The course covers various topics related to online advertising including different types of online ads, how to plan an advertising campaign, monitoring campaign effectiveness, and best practices. It provides an overview of key elements like pay per click ads, banner ads, steps to take in designing a campaign such as understanding the audience and setting objectives, and how to track and refine a campaign. The presentation aims to help local vendors compete with large brands through proper online advertising strategies.
5. nakitech advertising campaign
- 1. Advertising Campaign nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Presenter: Nguyen Anh Duc – CEO Nakitech Corp Cell Phone: 0935982718 Email: [email protected] 1
- 2. • Online Marketing is one of the most important parts of digital marketing. It is advertising a product or service using internet as medium to attract customers. In online advertising, a small businessman/ local vendor can compete with big brands like Flipkart, Snapdeal and Amazon if proper advertising strategy is implemented. • Types of ads • Pay Per click - Ads posted on various websites where you only pay for displaying the advertisement if somebody clicks on it and lands up on your website. • Cost per thousand Impressions- where you pay for every thousand users that see the advertisement. nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation
- 3. • Banner ads, blog ads, social networking website ads and classified ads are some of the other forms of online advertising. Moreover, you can track each and everything like impressions, clicks for your website. nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation
- 4. Advertising Campaign Course Modules • Online advertising • Types of online Ads • Advertising campaign • Steps in planning an Ad campaign • Monitoring effectives of online ads • Best Practices for online advertising nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation
- 5. Online advertising • Terminologies • Introduction to online Advertising nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation
- 6. Types of online Ads • Text • Graphic • Banner ads • Static • Animated GIF • Flash • Context Linked • Search linked • Pop-up • Sidebar Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net
- 7. • Floating • Unicast • Interstitial • Video • Audio • Mediums used for online advertising • Websites(affiliate marketing) • Social network sites • Search engines • Ezines • Blogs nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation
- 8. Advertising campaign • Things to consider before opting for advertising Campaigns • Key elements of advertising campaign • Common mistakes in ad campaigns nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation
- 9. Steps in an Ad campaign • Understand the audience • Select Ad Medium • Market Research • Set objectives • Determine campaign budget • Determine ad strategy • Design impressive content launch your campaign • Track your campaign • Learn and refine nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation
- 10. Monitoring effectives of online ads • Post Ad-Campaign report • Executive summary • Industry component • Learning component • Communication and readability • Relevant use of tables, figures and charts nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation
- 11. Best Practices of online Advertising nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation
- 12. THANK YOU ! Nam Kinh Technology Corporation (Nakitech Corp) • Address: 5 Floor – PaxSky Tower, 123 Nguyen Dinh Chieu Street, 6 Ward, 3 District, Ho Chi Minh City. • Hotline: 0935 982 718 – 0907 053 773 • Email: [email protected]. Website: http://www.nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation