5 Reasons Why Social Media is Important for Fundraising
- 1. 5 REASONS WHY SOCIAL MEDIA IS IMPORTANT FOR FUNDRAISING Elizabeth Romaine Alex’s Lemonade Stand Foundation ViewFromMyCube.com
- 2. WHAT IS “CONTENT”? “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action” What makes it different from any form of advertising or marketing is if people seek it out, if people want to consume it, rather than avoiding it. Examples: Infographics Blog posts Videos Photos As long as the content is engaging, use it!
- 4. WHAT IS “ENGAGEMENT”? The likelihood that your community will interact with your organization, virtually or in person Social media engagement measures the public shares, likes and comments Engagement is a common metric for evaluating social media performance and can translate to fundraising! Twitter: Re-tweets, replies and followers Facebook: Shares, likes, comments and followers Instagram: Likes, comments and followers LinkedIn: Shares, likes, comments and followers
- 5. 1.YOU CAN SHARE NEWS INSTANTLY Don’t have to wait until your next newsletter, email, meeting or other (more costly!) communication Engage them to take action quickly Show the impact of their gift in real-time
- 6. 2. IT REDUCESYOUR EXPENSES Social media is a small investment It’s free to create an account Many free resources to help create and manage content Once a following is gained, you can shift communications to your social media platforms Small investments can make big impacts MarketplaceAds Boosting posts
- 7. 3. IT KEEPSYOU TOP OF MIND The average person spends 2 hours a day on social media – get in their news feed!
- 8. 4. IT ALLOWSYOUTO EXECUTE GREAT CUSTOMER SERVICE You can answer questions, address concerns, show reminders, and more.
- 9. 5.YOU CAN NOW RAISE MONEY ON FACEBOOK And your supporters can raise money for you …and it’s only a matter of time until Instagram and the other hop on board.
- 10. SO HOW DO I DO IT AND DO IT WELL? Choose social media platforms you can support from with resources and content Choose social media platforms where your supporters are Find a similar organization doing it well and use them for inspiration Put it on your calendar to post consistently and frequently Reuse your content & Repurpose your content across platforms Share other’s content (but give them credit) Like every comment and share; Retweet/share every mention Promote your social media handles in your other communications
- 12. GREAT SOCIAL MEDIA RESOURCES Canva.com – Helps you easily make images and keep branding consistent Pexels.com – Free stock images Unsplash.com – Free stock images Hootsuite – Low cost online platform to help manage all of your accounts (scheduling, analytics, ads and more) Trello – Free project management tool. Prioritize projects, break them down by task and assign to team members Social Pros and Social Media Marketing podcasts – Download/subscribe through iTunes, Stitcher or another podcast platform SocialMediaExaminer.com – Blog that gives helpful tips to beginning social media managers