5 Steps to Delivering Many Sites, Lowering Costs, and Improving Governance
- 2. 5 STEPS TO DELIVERING MANY SITES, LOWERING COSTS, AND IMPROVING GOVERNANCE
- 3. AGENDA ● The “What” and the “Why” of Governance ● 5 Steps to Centralization ● Examples of success
- 5. WHAT’S THE PROBLEM? (How to tell if your site delivery process is broken) Can’t get sites spun up fast enough Your sites lack brand consistency Updates take too long and are risky Your IT digital team can’t innovate and improve user experience Skyrocketing costs
- 6. Time to Market Brand Consistency Security & Compliance Ability to focus on innovation Cost Savings BENEFITS OF A CENTRALIZED MODEL
- 7. 5 STEPS TO CENTRALIZATION 1. Identify and create a digital governance team 2. Current, future, gaps assessments 3. Create a site governance model 4. Create a governance process 5. Key components of governance platform
- 8. DELIVERY OPERATIONSASSEMBLY LINE Digital Governance Team Site Owner Site Developers Site Architect Site Support Platform Admin Platform Architect Site Engineers Digital Business & Platform Owners Digital Product Owner Digital Delivery Manager Digital Operations Manager Digital Architects GOVERNANCE CENTER OF EXCELLENCE 1. IDENTIFY AND CREATE A GOVERNANCE TEAM
- 9. 2. CURRENT STATE ASSESSMENT (PART I) Plan Develop Deliver Govern PEOPLE PROCESSES TECHNOLOGIES DATA/INFORMATIO N METRICS CURRENT STATE
- 10. 2. CURRENT STATE ASSESSMENT (PART II) Plan Develop Deliver Govern PEOPLE PROCESSES TECHNOLOGIES DATA/INFORMATIO N METRICS FUTURE STATE
- 11. 2. CURRENT STATE ASSESSMENT (PART III) Plan Develop Deliver Govern PEOPLE PROCESSES TECHNOLOGIES DATA/INFORMATIO N METRICS GAP STATE
- 12. 3. CREATE A SITE GOVERNANCE MODEL – Digital Site - Standard Model – Digital Business: Content architecture and components – Digital IT: Site architecture and components – Define the specific policies and principles – Digital Marketing: Customers, content, consistency – IT Digital Technology: Standards, SLA, security, changes – Corporate Digital: Standards, compliance, consistency CORP Content Model Policies SLA Site Spec BRAND Content Model Policies SLA Site Spec COMMERCE Content Model Policies SLA Site Spec
- 13. Digital Presence Corporate Brands Regions Commerce Campaigns User Experience Dynamic Content Static Content Internet Apps Site Governance Localization Digital Platform 3. DIGITAL PRESENCE / SITE SPECS
- 14. 4. CREATE A RESOURCE CENTER Things to include in your Resource Center: – Use Cases/case studies – Digital standards/rules of engagement – Feedback/feature request submission system – Service definitions – Custom Site Service - Design, Content, Interactivity, Availability – Template Site Service - Design, Content, Interactivity, Availability
- 15. 5. DIGITAL PRESENCE / SITE SPECS 1. Identify Users & Roles - Consumers and stakeholders across the business and IT organizations - Content roles, site roles, admin roles 3. Define the Digital Site lifecycle: - Lifecycle: Creative; Development; Testing; Operations 2. Define Partner/Agency Roles 4. Create a Digital Operations Team - They are responsible for handling requests /changes, governance, and maintaining the platform day-to-day
- 16. Reuse Create Control ASSEMBLE Process Standards Build DELIVER Consistency Process Provisioning GOVERN KEY COMPONENTS OF A GOVERNANCE PLATFORM
- 17. In order to achieve the most efficient governance model, you need both technology and organizational improvements. 5 STEPS SUMMARIZED 1. Identify and create a governance team 2. Current/future/gap state assessments 3. Create a site governance model 4. Create a resource center (for scale) 5. Create a platform governance process
- 18. THANK YOU